14 Aug .gif”>.jpg”> MGT240. Marketing and Sales Assignment 3 Market Segmentation As

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MGT240. Marketing and Sales

Assignment
3 Market Segmentation

Assume you
are the Director of Design for a cell phone manufacturing company. You work
closely with the New Product Development Department. You are in the earliest
stages of determining what your next cell phone product line should look like.
Clearly, in designing the new phone, you need to know who the target customers
will be. There are a range of potential customers: young vs. old, affluent vs.
modest income, heavy users vs. light users, technology lovers vs. technophobes,
etc. It doesnt make sense to begin designing the new cell phone until you have
identified what market segment you wish to address.

For this
assignment:

1. Identify different important market
segments that you need to consider.
2. Which of these segments can be treated
as mainstream segments and which as niche segments?
3. Create a template form that shows the
different categories of customer traits that will help you to define different
market segments.
4. Select one market segment, and
describe in one or two paragraphs what features the cell phone might have in
order to be attractive to this segment.

Target length
of the assignment: 2-4 pages
.gif”>.jpg”>MGT240. Marketing and SalesAssignment
3 Market SegmentationAssume you
are the Director of Design for a cell phone manufacturing company. You work
closely with the New Product Development Department. You are in the earliest
stages of determining what your next cell phone product line should look like.
Clearly, in designing the new phone, you need to know who the target customers
will be. There are a range of potential customers: young vs. old, affluent vs.
modest income, heavy users vs. light users, technology lovers vs. technophobes,
etc. It doesnt make sense to begin designing the new cell phone until you have
identified what market segment you wish to address.For this
assignment:1. Identify different important market
segments that you need to consider.2. Which of these segments can be treated
as mainstream segments and which as niche segments?3. Create a template form that shows the
different categories of customer traits that will help you to define different
market segments.4. Select one market segment, and
describe in one or two paragraphs what features the cell phone might have in
order to be attractive to this segment.Target length
of the assignment: 2-4 pages

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