14 Aug Week 1 Individual Assignment Classic Airlines and MarketingProduct Description1.

Week 1 Individual Assignment Classic Airlines and MarketingProduct Description1. Individual Assignment:Classic Airlines and MarketingConsider what product or service Classic Airlines is marketing, the marketing challenges it faces, and its current corporate culture.Write a 350- to 700-word paper explaining some of the marketing concepts found in this weeks readings, and how they can be related to the context of the scenario. Include citations and references where appropriate.Formatyour paper consistent with APA guidelines.Week 2 Team Assignment Kudler Fine Foods Product Offering1. Learning Team Assignment:Product OfferingPerform a product launch as a team (see pp. 61-67 (Ch. 2) of Marketing Management for a sample plan). You will complete parts of the assignment in the coming weeks; the full launch of the product will be completed in Week Six. Once you have received your instructors approval for the product identified in this weeks assignment, continue to work on the product launch plan based on the outline given in Week Six. You should not wait until the final week to finishthe full assignment. For this weeks assignment, you can keep your research brief. For the Week Six assignment, however, detailed research is expected.Select a home country other than the United States, and choose an organization for which one of your team members works. If you prefer, you may use Kudler Fine Foods. Write a 700- to 1,050-word paper explaining the following:o Market needso Market growtho A brief SWOT Analysiso Competitiono Product offering/product definitiono Product identificationo Justification for choice of productFormatyour paper consistent with APA guidelines.Week 3 Individual Assignment Classic Airlines Marketing Solution1. Individual Assignment:Classic Airlines Marketing SolutionUse a problem-solving model to solve Classic Airlines marketing problem located on your student web page. It is not required but you may use the nine-step model. You must identify and define the problem, and apply a robust problem-solving process.Consider the internal and external pressures contributing to Classic Airlines current crisis, the objectives and obstacles of the marketing department, and the marketing resources available to resolve this crisis.Write a 2,150- to 3,500-word paper applying your chosen problem-solving process to Classic Airlines, and provide justification for your marketing solution.Formatyour paper consistent with APA guidelines.Week 4 Team Assignment Classic Airline Channel and Pricing Strategy1. Learning Team Assignment:Channel and Pricing StrategiesSelect a second country as the international market for your product. Your home country was selected in Week Two.Develop channel and pricing strategies for your product launch, and include both your domestic and international markets.Write a 1,400- to 1,750-word paper completing the following:o Justify your choice of international market. The justification should employ specific data from research conducted. What is the sustainability of the market?What are the factors that influence your selected market?o Trendso Size of marketo Growth rateo Profitabilityo Select an appropriate channel strategy for both your domestic and international markets, and justify your selection.o Include pricing strategies for entering both the domestic and international markets.o Evaluate the implications of changing environmental factors on organizational choices for your selected country and international market. You must address the following factors:Government, political, or governing bodieso Who are the major legal entities?o How might they influence organizational choices?o What are the risk factors?Economico What is the role of interest rates, exchange rates, and monetary or fiscal policies?o How might the organization use these factors to avoid to risk?Innovation and technologyo What are the key innovations and technologies available to the organization?o How might changing technologies be used to the organizations advantage?Social and demographico How might cultural diversity be used to add value to the organization?o What skills might organizations need to implement the strategy?o What are the costs involved in acquiring those skills?Format your paper consistent with APA guidelines.Week 5 Team Assignment Communications Plan1. Learning Team Assignment:Communications PlanDevelop a communications plan for your product launch, including both your domestic and international markets.Write a 700- to 1,050-word paper addressing the following:o Evaluate factors involved in developing and managing an effective marketing communications plan for the new product.o Evaluate advertising and promotion programs for the new product.o Evaluate the technology trends available to help you market the product.o Compare and contrast the marketing communication strategies for both your domestic and international markets, and explain the differences.Format your paper consistent with APA guidelines.Week 6 Team Assignment Product Launch Plan1. Learning Team Assignment:Product Launch PlanDevelop a product launch plan for two markets (domestic and international).Write a 2,800- to 3,500-word paper explaining each of the following elements in your teams Product Launch Plan:o Product descriptiono Product positioningo Targetingo Market needso Market potential and market growtho Company SWOT analysis (include analysis from both countries chosen)o The competitiono Marketing objectives and marketing strategyo Pricingo Marketing communication (including public relations)o Distribution strategy (domestic and international market entry)o Financial information (a budget showing product launch expenses and a unit forecast by quarter for 3 years)o Marketing research conducted for the planFormat your paper consistent with APA guidelines.

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