14 Aug 1. What is a simple way to engage in international marketing? Licensing Travel a

1. What
is a simple way to engage in international marketing?
Licensing
Travel
abroad
Communications
Cultural
attainment
2. Companies
are pursuing which objective when they start with prices high and slowly drop
them over time?
Market
skimming
Market
tactics
Focusing
on market share
Market
pricing
3. Which
strategy uses the manufacturers advertising, promotion, and other forms of
communication to persuade consumers?
Push
strategy
Upward
strategy
Pull
strategy
Downward
strategy
4. What
type of distribution places the goods or services in as many outlets as
possible?
Exclusive
distribution
Marketing
distribution
Selective
distribution
Intensive
distribution
5. Which
agreements are not necessarily illegal, but they do violate U. S. law if they
tend to lessen competition substantially?
Loosening
agreements
Promising
agreements
Marketing
agreements
Tying
agreements
6. What
is the practice that allows companies to maximize their market share by
believing a higher sales volume will lead to lower unit costs and higher
long-run profit while assuming the market price is sensitive?
Market
skimming
Target
pricing
Sensitive
pricing
Market-penetration
pricing
7. What
type of deal takes place when the seller receives some percentage of the
payment in cash and the rest in products?
Compensation
deal
Free
trade
Offset
Barter
8. What
type of marketing channel consists of an independent producer, wholesaler(s),
and retailer(s)?
Horizontal
marketing system
Conventional
marketing system
Vertical
marketing system
Rectangular
marketing system
9. What
takes place when dealers purchase some or all of a product line?
Full-line
forcing
Forcing
by brand
Half-line
forcing
Part-line
forcing
10.
What mode of entry is it when local and foreign investors share ownership and
control?
Direct
investment
Joint
venture
Foreign
investment
Sole
proprietor
11.
When a seller agrees to accept partial payment of products manufactured with
the supplied equipment it is called
price
adaptation
trade
agreements
buyback
arrangement
free
trade agreements
12.
Which strategy is appropriate when there is low brand loyalty in a category and
brand choice is made in the store?
Downward
strategy
Push
strategy
Pull
strategy
Side
pull strategy
13.
What type of marketing system includes the producer, wholesaler(s), and
retailer(s) acting as a unified system?
Rectangular
marketing system
Vertical
marketing system
Triangular
marketing system
Horizontal
marketing system
14.
When companies estimate the demand and costs associated with alternative
prices, they will choose the price that produces
negative
current profit
break-even
current profit
lowest
current profit
maximum
current profit
15.
Which companies have launched a website without any previous existence as a
firm?
Pure-click
companies
Employee-centered
companies
Customer-centered
companies
Brick-and-click
16.
Which marketing system is another channel development in which two or more
companies put together resources to exploit an emerging market opportunity?
Vertical
marketing system
Conventional
marketing system
Strategic
marketing system
Horizontal
marketing system
17.
Which type of distribution relies on some intermediaries willing to carry a
particular product?
Strategic
distribution
Marketing
distribution
Selective
distribution
Planned
distribution
18.
What is an ultimate form of foreign involvement?
Foreign
trade
Foreign
investment
Direct
investment
Direct
ownership
19.
What type of system does a firm employ to decide about the most critical
decisions management faces?
Advertising
strategic system
Pulling
system
Marketing
channel system
Pushing
system
20.
When the number of intermediaries are severely limited, this means an
inclusive
distribution
exclusive
distribution
strategic
distribution
marketing
distribution
21.
What form describes a buyer and seller directly exchanging goods with no money
and no third party involved?
Barter
Auction
Offset
Sale
1. What
is a simple way to engage in international marketing?LicensingTravel
abroadCommunicationsCultural
attainment2. Companies
are pursuing which objective when they start with prices high and slowly drop
them over time?Market
skimmingMarket
tacticsFocusing
on market shareMarket
pricing3. Which
strategy uses the manufacturers advertising, promotion, and other forms of
communication to persuade consumers?Push
strategyUpward
strategyPull
strategyDownward
strategy4. What
type of distribution places the goods or services in as many outlets as
possible?Exclusive
distributionMarketing
distributionSelective
distributionIntensive
distribution5. Which
agreements are not necessarily illegal, but they do violate U. S. law if they
tend to lessen competition substantially?Loosening
agreementsPromising
agreementsMarketing
agreementsTying
agreements6. What
is the practice that allows companies to maximize their market share by
believing a higher sales volume will lead to lower unit costs and higher
long-run profit while assuming the market price is sensitive?Market
skimmingTarget
pricingSensitive
pricingMarket-penetration
pricing7. What
type of deal takes place when the seller receives some percentage of the
payment in cash and the rest in products?Compensation
dealFree
tradeOffsetBarter8. What
type of marketing channel consists of an independent producer, wholesaler(s),
and retailer(s)?Horizontal
marketing systemConventional
marketing systemVertical
marketing systemRectangular
marketing system9. What
takes place when dealers purchase some or all of a product line?Full-line
forcingForcing
by brandHalf-line
forcingPart-line
forcing10.
What mode of entry is it when local and foreign investors share ownership and
control?Direct
investmentJoint
ventureForeign
investmentSole
proprietor11.
When a seller agrees to accept partial payment of products manufactured with
the supplied equipment it is calledprice
adaptationtrade
agreementsbuyback
arrangementfree
trade agreements12.
Which strategy is appropriate when there is low brand loyalty in a category and
brand choice is made in the store?Downward
strategyPush
strategyPull
strategySide
pull strategy13.
What type of marketing system includes the producer, wholesaler(s), and
retailer(s) acting as a unified system?Rectangular
marketing systemVertical
marketing systemTriangular
marketing systemHorizontal
marketing system14.
When companies estimate the demand and costs associated with alternative
prices, they will choose the price that producesnegative
current profitbreak-even
current profitlowest
current profitmaximum
current profit15.
Which companies have launched a website without any previous existence as a
firm?Pure-click
companiesEmployee-centered
companiesCustomer-centered
companiesBrick-and-click16.
Which marketing system is another channel development in which two or more
companies put together resources to exploit an emerging market opportunity?Vertical
marketing systemConventional
marketing systemStrategic
marketing systemHorizontal
marketing system17.
Which type of distribution relies on some intermediaries willing to carry a
particular product?Strategic
distributionMarketing
distributionSelective
distributionPlanned
distribution18.
What is an ultimate form of foreign involvement?Foreign
tradeForeign
investmentDirect
investmentDirect
ownership19.
What type of system does a firm employ to decide about the most critical
decisions management faces?Advertising
strategic systemPulling
systemMarketing
channel systemPushing
system20.
When the number of intermediaries are severely limited, this means aninclusive
distributionexclusive
distributionstrategic
distributionmarketing
distribution21.
What form describes a buyer and seller directly exchanging goods with no money
and no third party involved?BarterAuctionOffsetSale

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