14 Aug (MKGT 101 00H Summer 2015 Inclu) Assignment: Chapter 15 Quiz 1. Award: 1 out o

(MKGT 101 00H Summer 2015 Inclu)
Assignment:
Chapter 15 Quiz

1.
Award: 1 out of 1.00
point

A reference number used by advertisers that is obtained by
multiplying reach (expressed as a percentage of the total market) by frequency,
is referred to as
Starch
test scores
cost
per thousand (CPM)
hits
gross
rating points (GRPs)
circulation

2.
Award: 1 out of 1.00
point

To eliminate possible bias that might result from subjective
judgments about some population segments, the Federal Communications Commission
(FCC) suggests that
advertising
program decisions should be based solely on U.S. Census Bureau demographic
statistics to define a target audience.
market
segmentation should be based solely upon media usage behavior.
marketers
should increase its use of social media networks (Facebook, Twitter, etc.) to
take advantage of the increased bandwidth of the Internet.
marketing
personnel receive cultural sensitivity training before developing a
multicultural advertising program to better understand consumers’ fields of
experience.
advertising
program decisions should be based on market research about the target audience.

3.
Award: 1 out of 1.00
point

The objective of __________ advertising is to persuade the
target market to select the firm’s brand rather than that of a competitor.
pioneering
reinforcement
reminder
institutional
competitive
4.
Award: 1 out of 1.00
point

An institutional advocacy advertisement
promotes
the advantages of one product class over another and are used in markets where
different product classes compete for the same buyers.
brings
the company’s name to the attention of the target market again.
tells
people what a product is, what it can do, and where it can be found.
is
a program-length advertisement that takes an educational approach to
communication with potential customers.
states the
position of a company on an issue.

5.
Award: 1 out of 1.00
point

Billboard advertising is most effective for __________
advertising.
competitive
comparative
advocacy
reinforcement
pioneering

6.
Award: 1 out of 1.00
point

Which of the following
newspapers has a circulation that is around 20 million?
rev: 12_18_2013_QC_42774
The
New York Times
The
Wall Street Journal
Metro
USA
Today
The
National Enquirer

7.
Award: 1 out of 1.00
point

There are five common approaches to posttests: aided recall,
unaided recall, attitude tests, inquiry tests, and __________.
theater
tests
portfolio
tests
sales tests
experience
tests
jury
tests

8.
Award: 1 out of 1.00
point

National sales
meetings sponsored by the manufacturer and field visits to a reseller’s
location to inform and motivate salespeople to sell the products are considered
forms of
rev: 12_11_2014_QC_CS-497, 05_05_2015_QC_CS-15072,
05_09_2015_QC_CS-15072
salesforce training events
public
relations.
cooperative
advertisements.
institutional
advertisements.
consumer-oriented sales promotions.

9.
Award: 1 out of 1.00
point

A few years ago, Young and Rubicam, Inc. developed the
“Softer Side of Sears” campaign to target middle-income women. This
agency provided marketing research, media selection, copy development, artwork,
and production services for Sears. Young and Rubicam is an example of a(n)
full-service
advertising agency.
image
consultant.
in-house
agency.
consulting
firm.
limited-service
advertising agency.

10.
Award: 1 out of 1.00
point

Which of the following statements describes a potential problem
when using humorous appeals in advertising?
What
adults find humorous, children do not.
Humor tends
to wear out quickly, boring the consumer.
Humorous
appeals undercut the image of the product’s perceived quality.
Most
humorous advertisements offend someone.
What
children find humorous, adults do not.(MKGT 101 00H Summer 2015 Inclu)Assignment: Chapter 15 Quiz1.Award: 1 out of 1.00
point A reference number used by advertisers that is obtained by
multiplying reach (expressed as a percentage of the total market) by frequency,
is referred to asStarch
test scorescost
per thousand (CPM)hitsgross
rating points (GRPs)circulation2.Award: 1 out of 1.00
point To eliminate possible bias that might result from subjective
judgments about some population segments, the Federal Communications Commission
(FCC) suggests thatadvertising
program decisions should be based solely on U.S. Census Bureau demographic
statistics to define a target audience.market
segmentation should be based solely upon media usage behavior.marketers
should increase its use of social media networks (Facebook, Twitter, etc.) to
take advantage of the increased bandwidth of the Internet.marketing
personnel receive cultural sensitivity training before developing a
multicultural advertising program to better understand consumers’ fields of
experience.advertising
program decisions should be based on market research about the target audience.3.Award: 1 out of 1.00
point The objective of __________ advertising is to persuade the
target market to select the firm’s brand rather than that of a competitor.pioneeringreinforcementreminderinstitutionalcompetitive4.Award: 1 out of 1.00
point An institutional advocacy advertisementpromotes
the advantages of one product class over another and are used in markets where
different product classes compete for the same buyers.brings
the company’s name to the attention of the target market again.tells
people what a product is, what it can do, and where it can be found.is
a program-length advertisement that takes an educational approach to
communication with potential customers.states the
position of a company on an issue.5.Award: 1 out of 1.00
point Billboard advertising is most effective for __________
advertising.competitivecomparativeadvocacyreinforcementpioneering6.Award: 1 out of 1.00
point Which of the following
newspapers has a circulation that is around 20 million?rev: 12_18_2013_QC_42774The
New York TimesThe
Wall Street JournalMetroUSA
TodayThe
National Enquirer7.Award: 1 out of 1.00
point There are five common approaches to posttests: aided recall,
unaided recall, attitude tests, inquiry tests, and __________.theater
testsportfolio
testssales testsexperience
testsjury
tests8.Award: 1 out of 1.00
point National sales
meetings sponsored by the manufacturer and field visits to a reseller’s
location to inform and motivate salespeople to sell the products are considered
forms ofrev: 12_11_2014_QC_CS-497, 05_05_2015_QC_CS-15072,
05_09_2015_QC_CS-15072salesforce training eventspublic
relations.cooperative
advertisements.institutional
advertisements.consumer-oriented sales promotions.9.Award: 1 out of 1.00
point A few years ago, Young and Rubicam, Inc. developed the
“Softer Side of Sears” campaign to target middle-income women. This
agency provided marketing research, media selection, copy development, artwork,
and production services for Sears. Young and Rubicam is an example of a(n)full-service
advertising agency.image
consultant.in-house
agency.consulting
firm.limited-service
advertising agency.10.Award: 1 out of 1.00
point Which of the following statements describes a potential problem
when using humorous appeals in advertising?What
adults find humorous, children do not.Humor tends
to wear out quickly, boring the consumer.Humorous
appeals undercut the image of the product’s perceived quality.Most
humorous advertisements offend someone.What
children find humorous, adults do not.

Our website has a team of professional writers who can help you write any of your homework. They will write your papers from scratch. We also have a team of editors just to make sure all papers are of HIGH QUALITY & PLAGIARISM FREE. To make an Order you only need to click Ask A Question and we will direct you to our Order Page at WriteDemy. Then fill Our Order Form with all your assignment instructions. Select your deadline and pay for your paper. You will get it few hours before your set deadline.