14 Aug Part 1You are the marketing manager responsible for launching an innovative new

Part 1You are the marketing manager responsible for launching an innovative new product called V Fusion + Energy. See this .com/”>web site for more information.You have a challenge to overcome in the marketplace. Nearly 2 in 3 people wish they had more energy, but 40% of consumers do not believe energy drinks are healthy for them. Your Vice President of Beverage Marketing believes this is an opportunity in the marketplace.Your Vice President of Beverage Marketing has asked you to prepare a marketing plan to launch this new brand in the U.S. market. She has asked you to conduct research on the following:Analyze the marketing environment, including the macro environmental factors. Outline what environmental factors you should be aware of and how you will adjust accordingly.Perform a competitive analysis. Who are the firms competitors and what is their positioning strategy for similar products? What are their marketing tactics?Using the segmentation, targeting, and positioning process outlined in your textbook select your target market. Also, develop your positioning strategy.Using the market research process outlined in your textbook, develop a research study to help you determine the pricing strategy for the product. What research method would you use and why?Submit a 45-page paper written in APA format. Search the South University online library for peer reviewed articles to justify your marketing plan. Include a minimum of three peer-reviewed articles for your paperThen incorporate intoThis week, you will finalize your marketing plan for the V Fusion + Energy product line. Incorporate your instructors feedback from Week 3 into this final submission.Complete the following for your marketing plan:Outline your product, branding, and packaging strategy.Discussed how you will differentiate yourself against the competition, and explained how the firm may expand upon its product line in the future.Develop your distribution strategy for the product. What retail outlets will sell your new product? How will you manage your supply chain?Develop your pricing and promotional strategy. How will it focus on your target market?Define Integrated Marketing Communications. How will you provide clarity and consistency across multiple mediums to maximize the communicative impact?submit a 45-page paper written in APA format. Search the South University online library for peer reviewed articles to justify your marketing plan. Include a minimum of three peer reviewed articles for your paper.Additionally, you have been asked to prepare a presentation to present your marketing plan to the executive leadership team. Prepare a 1015-slide PowerPoint presentation to present your plan to the executive staff for approval. Use the notes section to represent the highlights of your presentation. In your PowerPoint, be sure to cover the following:Cover pageAgendaProduct OverviewMarketing EnvironmentCompetitive AnalysisTarget MarketPositioning StrategyResearch Study ProposalProduct, Branding, and Packaging StrategyDistribution StrategyPricing StrategyPromotional StrategySummaryPart 1You are the marketing manager responsible for launching an innovative new product called V Fusion + Energy. See this .com/”>web site for more information.You have a challenge to overcome in the marketplace. Nearly 2 in 3 people wish they had more energy, but 40% of consumers do not believe energy drinks are healthy for them. Your Vice President of Beverage Marketing believes this is an opportunity in the marketplace.Your Vice President of Beverage Marketing has asked you to prepare a marketing plan to launch this new brand in the U.S. market. She has asked you to conduct research on the following:Submit a 45-page paper written in APA format. Search the South University online library for peer reviewed articles to justify your marketing plan. Include a minimum of three peer-reviewed articles for your paperThen incorporate intoThis week, you will finalize your marketing plan for the V Fusion + Energy product line. Incorporate your instructors feedback from Week 3 into this final submission.Complete the following for your marketing plan:submit a 45-page paper written in APA format. Search the South University online library for peer reviewed articles to justify your marketing plan. Include a minimum of three peer reviewed articles for your paper.Additionally, you have been asked to prepare a presentation to present your marketing plan to the executive leadership team. Prepare a 1015-slide PowerPoint presentation to present your plan to the executive staff for approval. Use the notes section to represent the highlights of your presentation. In your PowerPoint, be sure to cover the following:

Our website has a team of professional writers who can help you write any of your homework. They will write your papers from scratch. We also have a team of editors just to make sure all papers are of HIGH QUALITY & PLAGIARISM FREE. To make an Order you only need to click Ask A Question and we will direct you to our Order Page at WriteDemy. Then fill Our Order Form with all your assignment instructions. Select your deadline and pay for your paper. You will get it few hours before your set deadline.