14 Aug .0001pt; background: white;”>(MKGT 101 00H Summer 2015 IncludED) Assignment: Ch

.0001pt; background: white;”>(MKGT 101 00H Summer 2015 IncludED)
Assignment:
Chapter 12 Quiz

1.
Award: 1 out of 1.00
point

Customers currently link to Cisco’s website to configure, price,
and order its networking equipment. Cisco then sends orders back out across the
Internet to producers and assemblers including Celestica, Flextronics, and
Solectron. Products are built and tested to Cisco standards, sometimes with
procedures run remotely by Cisco. Most are then drop-shipped to buyers,
untouched by human hands on Cisco’s payroll. The individuals who monitor these
transactions and make sure each is performed in a cost-effective and timely
fashion are engaged in __________.
just-in-time
management
total
distribution cost management
materials
handling
logistics
supply
chain management

2.
Award: 1 out of 1.00
point

Which statement regarding responsive supply chains is most
accurate?
Responsive
supply chains achieve economies of scale by having all inventory stored and
sorted at a central location.
Responsive
supply chains always use the least expensive mode of transportation possible.
Responsive
supply chains use slower modes of transportation but faster order processing.
Responsive
supply chains use common platforms and common components across several
products.
Responsive
supply chains rely on maintaining large inventory warehouses.

3.
Award: 1 out of 1.00
point

Meyers, Inc. is an American company that manufactures and
distributes coffee products in the U.S. Because of the popularity of its
products, Meyers Inc. wants to enter new global markets. As a result, the firm
decided to develop an international distribution network as soon as possible.
The most efficient distribution arrangement in terms of cost and time for
Meyers, Inc. would be to use __________.
multichannel
distribution
a strategic
channel alliance
cooperative
distribution
a
dual distribution agreement
direct
marketing

4.
Award: 1 out of 1.00
point

Quick response systems refer to
an
information and organizational program that allows even the smallest
manufacturer to manage inventory management systems.
exclusive
contractual agreements between delivery services such as Federal Express or UPS
to deliver rush orders at a special low rate, regardless of the day, time, or
package size.
an
order replenishment system that maintains a 10 percent inventory cushion at all
times in order to guarantee there will never be stockouts.
inventory
management systems that are designed to reduce a retailer’s lead time for
receiving merchandise, which then lowers its inventory investment, improves its
customer service levels, and reduce its total logistics expense.
an
online inventory storage program that allows firms to enter up-to-the-minute
information in order to avoid stockouts due to unforeseen environmental forces.

5.
Award: 1 out of 1.00
point

Having a Chevron gas station located on a long stretch of lonely
highway is an example of __________ utility.
place
time
location
form
possession

6.
Award: 1 out of 1.00
point

Marketing executives typically consider three questions when
choosing a marketing channel and intermediaries. These include: (1) which
channel and intermediaries will provide the best coverage of the target market,
(2) which channel and intermediaries will best satisfy the buying requirements
of the target market, and (3) which channel and intermediaries will be the
easiest
to work with.
most
concerned with avoiding cannibalization.
riskiest
to engage with.
most
concerned about avoiding channel conflict.
most
profitable.

7.
Award: 1 out of 1.00
point

Which of the following statements regarding electronic marketing
channels is most accurate?
Electronic
marketing channels do not look a lot like common marketing channels since there
is no need for warehousing products.
Electronic marketing
channels employ the Internet to make products and services available for
consumption or use by consumers or business buyers.
Electronic
marketing channels use combinations of mail and telephone to conduct business
with ultimate consumers.
Electronic
intermediaries perform facilitating functions at only a slightly higher cost
than traditional marketing channels.
Electronic
intermediaries can perform all logistical functions effectively.

8.
Award: 1 out of 1.00
point

Most of Lands’ End’s revenues come through catalog and Internet
sales, but it also operates over a dozen retail stores and factory outlets.
This makes Lands’ End an example of a(n) __________ marketer.
multichannel
exclusive
distribution
industrial
channel
wholesale
dual
distribution channel

9.
Award: 1 out of 1.00
point

The purpose of a vertical marketing system is to
limit
the number of retail outlets served and sales region.
dissuade
retailers from dealing with other manufacturers or wholesalers.
maximize
the number of wholesalers with which a supplier can trade.
eliminate
wholesaler channel members and have producers go directly to consumers.
achieve
channel economies and maximum marketing impact.

10.
Award: 1 out of 1.00
point

A wholesaler-sponsored voluntary chain refers to
professionally
manage and centrally coordinate a marketing channel designed to achieve channel
economies and maximum marketing impact.
an
arrangement whereby a firm reaches different buyers by employing two or more
different types of channels for the same basic product.
the
formal contractual designation of one channel member, whether producer,
wholesaler, or retailer, to coordinate, direct, and support all other members.
a
contractual relationship between a wholesaler and small independent retailers
to standardize and coordinate buying, merchandising, and inventory management
efforts.
a
consortium of wholesalers created to allow greater capacity management through
the sharing of warehouses and over-the-road transport.

(MKGT 101 00H Summer 2015 IncludED)Assignment: Chapter 12 Quiz1.Award: 1 out of 1.00
point Customers currently link to Cisco’s website to configure, price,
and order its networking equipment. Cisco then sends orders back out across the
Internet to producers and assemblers including Celestica, Flextronics, and
Solectron. Products are built and tested to Cisco standards, sometimes with
procedures run remotely by Cisco. Most are then drop-shipped to buyers,
untouched by human hands on Cisco’s payroll. The individuals who monitor these
transactions and make sure each is performed in a cost-effective and timely
fashion are engaged in __________.just-in-time
managementtotal
distribution cost managementmaterials
handlinglogisticssupply
chain management2.Award: 1 out of 1.00
point Which statement regarding responsive supply chains is most
accurate?Responsive
supply chains achieve economies of scale by having all inventory stored and
sorted at a central location.Responsive
supply chains always use the least expensive mode of transportation possible.Responsive
supply chains use slower modes of transportation but faster order processing.Responsive
supply chains use common platforms and common components across several
products.Responsive
supply chains rely on maintaining large inventory warehouses.3.Award: 1 out of 1.00
point Meyers, Inc. is an American company that manufactures and
distributes coffee products in the U.S. Because of the popularity of its
products, Meyers Inc. wants to enter new global markets. As a result, the firm
decided to develop an international distribution network as soon as possible.
The most efficient distribution arrangement in terms of cost and time for
Meyers, Inc. would be to use __________.multichannel
distributiona strategic
channel alliancecooperative
distributiona
dual distribution agreementdirect
marketing4.Award: 1 out of 1.00
point Quick response systems refer toan
information and organizational program that allows even the smallest
manufacturer to manage inventory management systems.exclusive
contractual agreements between delivery services such as Federal Express or UPS
to deliver rush orders at a special low rate, regardless of the day, time, or
package size.an
order replenishment system that maintains a 10 percent inventory cushion at all
times in order to guarantee there will never be stockouts.inventory
management systems that are designed to reduce a retailer’s lead time for
receiving merchandise, which then lowers its inventory investment, improves its
customer service levels, and reduce its total logistics expense.an
online inventory storage program that allows firms to enter up-to-the-minute
information in order to avoid stockouts due to unforeseen environmental forces.5.Award: 1 out of 1.00
point Having a Chevron gas station located on a long stretch of lonely
highway is an example of __________ utility.placetimelocationformpossession6.Award: 1 out of 1.00
point Marketing executives typically consider three questions when
choosing a marketing channel and intermediaries. These include: (1) which
channel and intermediaries will provide the best coverage of the target market,
(2) which channel and intermediaries will best satisfy the buying requirements
of the target market, and (3) which channel and intermediaries will be theeasiest
to work with.most
concerned with avoiding cannibalization.riskiest
to engage with.most
concerned about avoiding channel conflict.most
profitable.7.Award: 1 out of 1.00
point Which of the following statements regarding electronic marketing
channels is most accurate?Electronic
marketing channels do not look a lot like common marketing channels since there
is no need for warehousing products.Electronic marketing
channels employ the Internet to make products and services available for
consumption or use by consumers or business buyers.Electronic
marketing channels use combinations of mail and telephone to conduct business
with ultimate consumers.Electronic
intermediaries perform facilitating functions at only a slightly higher cost
than traditional marketing channels.Electronic
intermediaries can perform all logistical functions effectively.8.Award: 1 out of 1.00
point Most of Lands’ End’s revenues come through catalog and Internet
sales, but it also operates over a dozen retail stores and factory outlets.
This makes Lands’ End an example of a(n) __________ marketer.multichannelexclusive
distributionindustrial
channelwholesaledual
distribution channel9.Award: 1 out of 1.00
point The purpose of a vertical marketing system is tolimit
the number of retail outlets served and sales region.dissuade
retailers from dealing with other manufacturers or wholesalers.maximize
the number of wholesalers with which a supplier can trade.eliminate
wholesaler channel members and have producers go directly to consumers.achieve
channel economies and maximum marketing impact.10.Award: 1 out of 1.00
point A wholesaler-sponsored voluntary chain refers toprofessionally
manage and centrally coordinate a marketing channel designed to achieve channel
economies and maximum marketing impact.an
arrangement whereby a firm reaches different buyers by employing two or more
different types of channels for the same basic product.the
formal contractual designation of one channel member, whether producer,
wholesaler, or retailer, to coordinate, direct, and support all other members.a
contractual relationship between a wholesaler and small independent retailers
to standardize and coordinate buying, merchandising, and inventory management
efforts.a
consortium of wholesalers created to allow greater capacity management through
the sharing of warehouses and over-the-road transport.

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