14 Aug Select a marketing initiative in an organisation that you could manage. Answer t

Select a marketing initiative in an organisation that you could manage. Answer the assessment tasks using this
initiative and complete the tasks as you go.
1 Who are the target audience for this marketing effort? What are the
targets and objectives?
2 – Prepare a Critical Path Analysis, Gantt chart or other similar tool
showing how all aspects of the marketing effort will be integrated. Ensure
points at which monitoring is to be done are included. Discuss how these meet the strategic
marketing objectives of your organisation.
3 How will you monitor the product, distribuition, pricing and
marketing communication policies in relation to:

Market
changes

Marketing
plan objectives

Organisational
requirements
4 Using marketing metrics state how you will monitor the overall
marketing progress against the performance targets to ensure that activity,
quality, cost and time requirements are met.

In preparation for the implementation of this marketing plan, you must
communicate the marketing objectives with all of those who will be involved.
The following should be detailed:
1 How will you communicate the marketing objectives for this
initiative across the organisation? How will it be altered or adjusted to meet
the needs of all levels of knowledge, experience and specific needs of staff?
2 who will identify the roles and responsibilities of all those
involved in the implementation and how will you gain agreement on this? What
will you do if some do not agree?
3 What is your communication strategy to ensure that all personnel
responsible for each element of the marketing mix work together to meet the
marketing objectives. How will you make this strategy work?
4 How will you support individuals and teams to achieve the agreed
objectives and use resources available to them to the required standard?
5 How will you assess the individual and team performance and correct under-performance
to keep on target for achieving objectives?

The marketing effort has now been planned and implemented. The
evaluation must now be completed to allow learning for future endeavours.
Discuss the following:
1 At each point that you planned to monitor, look at your objectives
and goals at that point and compare these with the actual results that you have
achieved. Discuss the results and any actions you took or revisions you made in
response to your findings.
2 At each point analyse the success and performance gaps in terms of
what occurred and what was the result (cause and effect). Then discuss how you
used and will use in the future, this information to improve performance.
3 At each point analyse any over-performance. Discuss how you
identified these and what impact they had on the marketing objectives and
goals. What did you learn about trends and how did you establish new targets?
If there was no over-performance, discuss these issues as a contingency what
if it had happened? What would you do and learn?
4 At each point analyse changes that you identified and documented in
market phenomena. What impact did they have on the strategic marketing
objectives?
Finally, review the overall marketing performance against the key
performance indicators.

Select a marketing initiative in an organisation that you could manage. Answer the assessment tasks using this
initiative and complete the tasks as you go.1 Who are the target audience for this marketing effort? What are the
targets and objectives?2 – Prepare a Critical Path Analysis, Gantt chart or other similar tool
showing how all aspects of the marketing effort will be integrated. Ensure
points at which monitoring is to be done are included. Discuss how these meet the strategic
marketing objectives of your organisation.3 How will you monitor the product, distribuition, pricing and
marketing communication policies in relation to:
Market
changes
Marketing
plan objectives
Organisational
requirements4 Using marketing metrics state how you will monitor the overall
marketing progress against the performance targets to ensure that activity,
quality, cost and time requirements are met.In preparation for the implementation of this marketing plan, you must
communicate the marketing objectives with all of those who will be involved.
The following should be detailed:1 How will you communicate the marketing objectives for this
initiative across the organisation? How will it be altered or adjusted to meet
the needs of all levels of knowledge, experience and specific needs of staff?2 who will identify the roles and responsibilities of all those
involved in the implementation and how will you gain agreement on this? What
will you do if some do not agree?3 What is your communication strategy to ensure that all personnel
responsible for each element of the marketing mix work together to meet the
marketing objectives. How will you make this strategy work?4 How will you support individuals and teams to achieve the agreed
objectives and use resources available to them to the required standard?5 How will you assess the individual and team performance and correct under-performance
to keep on target for achieving objectives?The marketing effort has now been planned and implemented. The
evaluation must now be completed to allow learning for future endeavours.
Discuss the following:1 At each point that you planned to monitor, look at your objectives
and goals at that point and compare these with the actual results that you have
achieved. Discuss the results and any actions you took or revisions you made in
response to your findings.2 At each point analyse the success and performance gaps in terms of
what occurred and what was the result (cause and effect). Then discuss how you
used and will use in the future, this information to improve performance.3 At each point analyse any over-performance. Discuss how you
identified these and what impact they had on the marketing objectives and
goals. What did you learn about trends and how did you establish new targets?
If there was no over-performance, discuss these issues as a contingency what
if it had happened? What would you do and learn?4 At each point analyse changes that you identified and documented in
market phenomena. What impact did they have on the strategic marketing
objectives?Finally, review the overall marketing performance against the key
performance indicators.

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