14 Aug Assignment 2: Place (Distribution Strategy) and Promotion Using the Waters Bott

Assignment 2: Place (Distribution Strategy) and
Promotion
Using the Waters
Bottling Companyin Module 1, continue to build the Marketing
Plan Sections for the product you have selected/ invented/ created.
Complete the following in MS Word: Be concise and complete in your analysis of
each plan element. Your employer wants to know you have left nothing out in
your analysis.
Scenario:
You are the new marketing
manager to The Waters Bottling Company (WBC) of Munsonville, NH. They
have never done any marketing for their water before so they will need to be
educated as to the role of marketing in their companys success. They started
their company last year and want to do it right according to their president
and founder, Dr. M. Waters. (The M stands for Muddy so he prudently only uses
the initial. He also is rather fond of Blues music, which he would like to
incorporate into the marketing plan in some way.) They want to sell their
crystal clear, granite filtered mountain water to the right market. It is
your job to identify that target market. At this point, they dont even know
how the product should be packaged or have a name to identify it. You will get to
make that determination and carry that product through the entire Marketing
Plan.

This assignment represents Section 4 of the Marketing Plan. Use the.next.ecollege.com/pub/content/49e7f095-94bb-47ce-ba8c-7df150aaf3c5/MKT230_MarketingPlanningGuide.docx”>guide to
identify the sections of the Marketing Plan and the marketing elements
contained therein. This assignment will focus on Section 4 Place &
Promotion (Module 4).
Section 4 Place &
Promotion (Module 4)

Distribution Channels

Length & Width
Direct & Indirect
Vertical & Horizontal Channel Conflict

Promotion

Communication Process & Tools
Product Life Cycle
Push vs. Pull

You will create a
complete Marketing Plan by the end of the course. You will write the Fourth
section of the Marketing Plan for this assignment. Use the Marketing Plan.next.ecollege.com/pub/content/49e7f095-94bb-47ce-ba8c-7df150aaf3c5/MKT230_MarketingPlanningGuide.docx”>guide to
identify the sections of the Marketing Plan and the marketing elements
contained therein. This assignment will focus on Section 4 The Place &
Promotion (Module 4).

Relate all responses using the WBC scenario and the product you have selected
to market in Module 1.

Create a 4- to 6-page Word document for this Marketing Plan Section. Apply a
standard business writing style using the Market Planning Guide sections as
your (headers/ sub heads/ bullets) to your work. Be sure to cite your work in
the APA format.

Assignment 2 Grading
Criteria

Maximum Points

Determine the
potential product distribution channels.

15

Identify the Length
and Width of the different distribution channel choices.

10

Discuss the
advantages/ disadvantages of the Vertical and Horizontal channel methods.
Identify any potential conflicts.

15

Examine the
Communication Process for the product. Create a guideline for each of the
Communication Process elements that will aid promotion development.

20

Analyze the promotion
activities as they relate to each of the stages of the Product Life Cycle for
this product.

20

Evaluate the Push
& Pull promotion techniques for this product.

10

Writing components:
Demonstrated understanding of readings, interpreting concepts, making
connections, and distinguishing between fact and opinion. Presented a
structured report free of spelling and grammatical errors, and applied
current writing standards for editorial style, expression of ideas, and
format of text, citations, and references.

10

Total:

100

Assignment 2: Place (Distribution Strategy) and
PromotionUsing the Waters
Bottling Companyin Module 1, continue to build the Marketing
Plan Sections for the product you have selected/ invented/ created.
Complete the following in MS Word: Be concise and complete in your analysis of
each plan element. Your employer wants to know you have left nothing out in
your analysis.Scenario:You are the new marketing
manager to The Waters Bottling Company (WBC) of Munsonville, NH. They
have never done any marketing for their water before so they will need to be
educated as to the role of marketing in their companys success. They started
their company last year and want to do it right according to their president
and founder, Dr. M. Waters. (The M stands for Muddy so he prudently only uses
the initial. He also is rather fond of Blues music, which he would like to
incorporate into the marketing plan in some way.) They want to sell their
crystal clear, granite filtered mountain water to the right market. It is
your job to identify that target market. At this point, they dont even know
how the product should be packaged or have a name to identify it. You will get to
make that determination and carry that product through the entire Marketing
Plan.

This assignment represents Section 4 of the Marketing Plan. Use the.next.ecollege.com/pub/content/49e7f095-94bb-47ce-ba8c-7df150aaf3c5/MKT230_MarketingPlanningGuide.docx”>guide to
identify the sections of the Marketing Plan and the marketing elements
contained therein. This assignment will focus on Section 4 Place &
Promotion (Module 4).Section 4 Place &
Promotion (Module 4)You will create a
complete Marketing Plan by the end of the course. You will write the Fourth
section of the Marketing Plan for this assignment. Use the Marketing Plan.next.ecollege.com/pub/content/49e7f095-94bb-47ce-ba8c-7df150aaf3c5/MKT230_MarketingPlanningGuide.docx”>guide to
identify the sections of the Marketing Plan and the marketing elements
contained therein. This assignment will focus on Section 4 The Place &
Promotion (Module 4).

Relate all responses using the WBC scenario and the product you have selected
to market in Module 1.

Create a 4- to 6-page Word document for this Marketing Plan Section. Apply a
standard business writing style using the Market Planning Guide sections as
your (headers/ sub heads/ bullets) to your work. Be sure to cite your work in
the APA format.

Assignment 2 Grading
CriteriaMaximum PointsDetermine the
potential product distribution channels.15Identify the Length
and Width of the different distribution channel choices.10Discuss the
advantages/ disadvantages of the Vertical and Horizontal channel methods.
Identify any potential conflicts.15Examine the
Communication Process for the product. Create a guideline for each of the
Communication Process elements that will aid promotion development.20Analyze the promotion
activities as they relate to each of the stages of the Product Life Cycle for
this product.20Evaluate the Push
& Pull promotion techniques for this product.10Writing components:
Demonstrated understanding of readings, interpreting concepts, making
connections, and distinguishing between fact and opinion. Presented a
structured report free of spelling and grammatical errors, and applied
current writing standards for editorial style, expression of ideas, and
format of text, citations, and references.10Total:100

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