14 Aug Chapter – Promotion Strategybook Marketing Management edition -14 kotlerplease w
Chapter – Promotion Strategybook Marketing Management edition -14 kotlerplease write at least 4-5 pages with proper references.plagiarism no more than 15%Q1. Discuss the various elements that should be present to make a successful advertising campaign. Cite your readings and marketing concepts, as well as examples.Q2. Marketing communications use both negative and positive appeals in advertising messages. Compare and contrast the use of positive and negative appeals for this situation: An ad agency has landed an account for Savola, a brand of healthy cooking oil. Describe how the ad can incorporate negative appeals in its messages effectively.Chapter – Promotion Strategybook Marketing Management edition -14 kotlerplease write at least 4-5 pages with proper references.Q1. Discuss the various elements that should be present to make a successful advertising campaign. Cite your readings and marketing concepts, as well as examples.Q2. Marketing communications use both negative and positive appeals in advertising messages. Compare and contrast the use of positive and negative appeals for this situation: An ad agency has landed an account for Savola, a brand of healthy cooking oil. Describe how the ad can incorporate negative appeals in its messages effectively.
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