14 Aug Hello Dr. & Class,I have successfully completed all unit 1’s assignments &

Hello Dr. & Class,I have successfully completed all unit 1’s assignments & deliverables, and have no questionsabout units 1-4. I believe that I have a clear understanding of the discussion board requirementsincluding posting substantial individual posting by Wednesday of each week, along withresponding to at least two post of my follow class mates between Thursday and Sunday of eachweek.I also understand the Intellipath requirements including determining knowledge by Wednesdayof the first week of each unit. The challenge that I have with Intellipath is that the determiningknowledge portion is based on specific content information from the Learning sections ofIntellipath, not from general knowledge of the topics.Unit 3 requires a description of the project plan process, along with an outline of the projectdeliverables. I am approaching the Course Comprehensive Project in the same manner that Iwould manage any other project. Given that the concept and the feasibility of the project hasalready been established, I will use the “Plan-Do-Check-Act (PDOA)” cycle to plan and managethis project. The outline is a very useful tool to assist in thinking through the various writingprocess stages of developing a high quality marketing plan and analysis for marketing decisions.The executive summary required in unit 4 is a critical part of the marketing planning process.Important decisions will be made by marketing managers based on the marketing plan. Thiscannot happen without full understanding of the methodology, strategy, conclusions, andrecommendations. The executive summary is a way of providing a clear and simple synopsis ofthe main points of the marketing plan.The 1st step in completing unit 5 marketing plan assignments would be to take to develop theconcept for a new product or service, and to determine the market need and or demand for animproved product or service, a product or service substitution, and or an opportunity to meet aneed that is not being met. Then perform a SWOT Analysis, establish, target market segment(s),Develop the 4 P’s, and Conclusion.

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