14 Aug 5 Reasons Why Mayo Clinic Dominates Social Media in Healthcare:http://hitconsult
5 Reasons Why Mayo Clinic Dominates Social Media in Healthcare:http://hitconsultant.net/2014/02/17/5-reasons-mayo-clinic-dominates-social-media-in-healthcare/2/The Big Brand Theory: How the Mayo Clinic Became the Gold Standard for Social Media in Healthcare:http://www.socialmediatoday.com/content/big-brand-theory-how-mayo-clinic-became-gold-standard-social-media-healthcareRevisit the Mayo Clinic websites you visited in Workshop Two. Review the Mayo Clinic website:http://www.mayoclinic.org/ Review the Mayo Clinicâs Healthy Living Program site athttps://healthyliving.mayoclinic.org/?wt.adtype=l&wt.mc_id=global&campaign=hlp&geo=national&kw=na&ad=na&network=mayoclinicorg&sitetarget=productsservicesmainnav&account=na&_ga=1.146669044.1990501578.1425145038.Watch the Cleveland Clinicâs video âEmpathy: The Human Connection to Patient Careâ athttp://health.clevelandclinic.org/2013/03/empathy-exploring-human-connection-video/.Read the article âBuilding a strong services brand: Lessons from Mayo Clinicâ athttp://www.iseg.utl.pt/aula/cad1196/2007_MayoClinic-ServicesBrand_BHorizons.pdf.Navigate to the discussion thread below and answer the following questions:What communications channels does the Mayo Clinic employ? What value do they generate for the organization?One of the messages in the textbookis that everyone in a healthcare organization should be a marketer. How does the Mayo Clinic achieve this, or does it?What biblical principles are demonstrated in the Mayo Clinicâs communications
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