14 Aug Assignment 1: Part A: Your Marketing PlanDue Week 4 and worth 200 pointsAt the e

Assignment 1: Part A: Your Marketing PlanDue Week 4 and worth 200 pointsAt the end of this course, you will have created a marketing plan for a hypothetical product-based company. Each assignment focuses on a different section of the overall marketing plan. For Assignment 1, you will compile information on the companys background information, an environmental analysis, your companys short and long-term goals, and a SWOT analysis.For information on Website analytics, visit Google Analytics at .google.com/analytics/why/”>http://www.google.com/analytics/why/.Note: You may create and / or make all necessary assumptions needed for the completion of this assignment.Write a five to six (5-6) page paper in which you:Write an introduction to your company. Describe your company, its location, and the product it makes or the service it provides.Develop an environmental analysis that includes competitive, economic, political, legal, technological, and sociocultural forces.Determine the primary and secondary target markets for your company. Next, analyze the primary and secondary target markets that you identified for your company. Be sure to cover the 4Ps, 5Cs and STP.Decide the main goals that you would like to achieve within the next year (short term) and the mains goals that you would like to achieve within the next five (5) years (long term). Determine the most appropriate ways to measure both short- and long-term goals. Note: Consider the following metrics: tracking downloads of Website content, Website visitors, increases in market share, customer value, new product adoption rates, retention, rate of growth compared to competition and the market, margin, and customer engagement.Develop both a SWOT analysis and needs analysis for your product. Each analysis should examine four (4) strengths, weaknesses, opportunities, and threats for your company.Use at least four (4) academic resources as quantitative marketing research to determine the feasibility of your product / service. These resources should be industry specific and relate to your chosen product / service. Note: Wikipedia and other Websites do not qualify as academic resources.Your assignment must follow these formatting requirements:Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.The specific course learning outcomes associated with this assignment are:Analyze the marketing framework including the concepts of the 5Cs, STP, and 4Ps.Develop strategies to assess performance and achieve marketing goals.Examine the marketing science of customer behavior and products in the marketing exchange process and create dynamic strategies for competing.Evaluate target customer segments and positioning products within these segments.Use technology and information resources to research issues in marketing management.Write clearly and concisely about marketing management using proper writing mechanics.Grading for this assignment will be based on answer quality, logic / organization of the paper, and language and writing skills, using the following rubric found .strayer.edu/bbcswebdav/institution/MKT/500/1154/Week%204/Week%204%20Assignment%201%20Grading%20Rubric.html”>here.week 6Assignment 2: Part B: Your Marketing PlanDue Week 6 and worth 240 pointsIn Assignment 2, using the same company from Assignment 1, you will focus on the companys mission, introduction, and branding.Note: You may create and /or make all necessary assumptions needed for the completion of this assignment.Write a four to five (4-5) page paper in which you:Develop a branding strategy for your product that covers the brand name, logo, slogan, and at least one (1) brand extension.Assemble a marketing strategy for your product, and determine an appropriate time table to implement your plan). Provide a rationale for your response.Prepare a positioning statement. Include a perceptual map that shows your company’s position against its competitors. From this map, create a statement that depicts your position. For example, Our product is the fastest in its class for half the price. Note: See pp. 54 – 55 in the textbook for examples of perceptual maps. You may use Microsoft Word, PowerPoint, or other equivalent software to create your perceptual map.Examine the relevant consumer behavior for your target market. Explain the main reasons why the brand name, logo, slogan, brand extension, as well as the positioning statement and marketing strategy are right for the identified target market.Develop your company’s mission statement and company introduction.Use at least three (3) academic resources as quantitative marketing research to determine the feasibility of your product / service. These resources should be industry specific and relate to your chosen product / service. Note: Wikipedia and other Websites do not qualify as academic resources.Your assignment must follow these formatting requirements:Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.Include a cover page containing the title of the assignment, the students name, the professors name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.The specific course learning outcomes associated with this assignment are:Analyze the marketing framework including the concepts of the 5Cs, STP, and 4Ps.Examine the marketing science of customer behavior and products in the marketing exchange process and create dynamic strategies for competing.Evaluate the basis for market segmentation and approaches to segmentation.Evaluate target customer segments and positioning products within these segments.Examine the marketing science of customer behavior and products in the marketing exchange proceweek 10Assignment 4: Part D: Your Marketing Plan Video PresentationDue Week 10 and worth 200 pointsImagine that you are pitching your hypothetical service-based companys marketing plan to the Shark Tank Team for possible investment. Use a tablet, smartphone, laptop, desktop, or traditional video recorder to record a three to five (3-5) minute dynamic video in which you present your full marketing plan from Assignments 1, 2, and 3.Note: If you are using a tablet or smartphone you will need to email the video file to yourself, then save it to a computer in order to upload to Blackboard. You may want to upload your video to a file sharing service, such as Dropbox, if your email will not let you send a large video file. Dropbox is accessible from all smartphones and tablets from the Dropbox app.Once you are ready to upload your video to Blackboard, view the Kaltura video tutorial found in your online course shell (Week 10). Please use the following naming convention in the popup window for your video once it is finished uploading:Title: Your First Name, Your Last Name – Shark Tank Investment Video PitchTags: MKT500, Shark TankDescription: First Name, Last Name – MKT500 Assignment 4 (Date Uploaded ex. 5-23-2014)Note: Check with your professor for any additional instructions. If you do not have access to a video camera or necessary hardware to complete this assignment, please contact your professor.Tips to prepare for your video:Create note cardsPractice in front of a mirror and / or friendsReview materials thoroughlyBe persuasiveBe professionalBe creativeHave fun!Create a two to five (2-5) minute video presentation in which you:Present the major points of your marketing plan.Project your voice in order to clearly convey your ideas.Present in a professional manner.Use technology (e.g., i.e. audio quality, video quality, naming conventions) to convey ideas.Use voice inflection and proper grammar.The specific course learning outcomes associated with this assignment are:Analyze the marketing framework including the concepts of the 5Cs, STP, and 4Ps.Develop strategies to assess performance and achieve marketing goals.Create an effective marketing plan.Examine the marketing science of customer behavior and products in the marketing exchange process and create dynamic strategies for competing.Evaluate the basis for market segmentation and approaches to segmentation.Evaluate target customer segments and positioning products within these segments.Develop branding strategies for existing and new products.Develop pricing strategies and distribution channels for products.Analyze integrated marketing communications and its relationship to advertising strategy.Evaluate marketing research tools involved in the marketing process.Use technology and information resources to research issues in marketing management.Grading for this assignment will be based on answer quality, logic / organization of the paper, and language and writing skills, using the following rubric .strayer.edu/bbcswebdav/institution/MKT/500/1146/week10/Week%2010%20Assignment%204%20Grading%20Rubric.html”>found here.ss and create dynamic strategies for competing.Develop branding strategies for existing and new products.Use technology and information resources to research issues in marketing management.Write clearly and concisely about marketing management using proper writing mechanics.Grading for this assignment will be based on answer quality, logic / organization of the paper, and language and writing skills, using the following rubric found .strayer.edu/bbcswebdav/institution/MKT/500/1154/Week%206/Week%206%20Assignment%202%20Grading%20Rubric.html”>here.week 8Students, please view the “Submit a Clickable Rubric Assignment” in the Student Center.Instructors, training on how to grade is within the Instructor Center.Assignment 3: Part C: Your Marketing PlanDue Week 8 and worth 280 pointsTo conclude your marketing plan, in Assignment 3, you will describe the companys, marketing strategy, implementation strategy, expansion plan, social media strategy, monitoring methods, and integrated marketing communication strategy.Write a six to seven (6-7) page paper in which you:Develop the company’s branding, pricing, and distribution strategy.Provide the following marketing strategy information:Classify the company’s major competitors as inter- or intra-competitors. Categorize the competitors’ major strengths and weaknesses.Develop the differentiation strategy in relation to the closest competitor.Establish whether the company’s intention is to be a leader or follower within the industry.Assess the level of impact that the salient macro-environmental issues (e.g., legal, technological, social, and economic, etc.) and trends with which the company must contend could potentially have on the company’s marketing strategy.Discuss the marketing research tools that you used in your marketing strategy.Construct an implementation strategy for your hypothetical company in which you specify the essential activities and responsibilities. Include a timetable for completion of each component of your strategy.Develop a five (5) year expansion plan that includes future profitability and market share growth. Include necessary graphs to explain your plan.Specify two (2) social media and / or media tools that you would use as you develop your plan. Justify each of your chosen tools.Choose two (2) performance standards, two (2) monitory methods, and two (2) financial controls that you would implement that differ from the standards that you had provided in Assignment 1. Justify your choices.Assess the potential for your company’s overall performance in relation to the marketing plan objectives.Suggest the integrated marketing communications that are most relevant for your marketing plan. Relate each marketing communication to your company’s advertising strategy.Use at least five (5) academic resources that address sustainability and monitoring of effective marketing plans and determine the applicability for your hypothetical company. These resources should be industry specific and relate to your chosen product / service. Note: Wikipedia and other Websites do not qualify as academic resources.Your assignment must follow these formatting requirements:Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.The specific course learning outcomes associated with this assignment are:Develop strategies to assess performance and achieve marketing goals.Develop pricing strategies and distribution channels for products.Analyze integrated marketing communications and its relationship to advertising strategy.Evaluate marketing research tools involved in the marketing process.Use technology and information resources to research issues in marketing management.Write clearly and concisely about marketing management using proper writing mechanics.Grading for this assignment will be based on answer quality, logic / organization of the paper, and language and writing skills, using the following rubric found .strayer.edu/bbcswebdav/institution/MKT/500/1146/week8/Week%208%20Assignment%203%20Grading%20Rubric.html”>here.week 10Assignment 4: Part D: Your Marketing Plan Video PresentationDue Week 10 and worth 200 pointsImagine that you are pitching your hypothetical service-based companys marketing plan to the Shark Tank Team for possible investment. Use a tablet, smartphone, laptop, desktop, or traditional video recorder to record a three to five (3-5) minute dynamic video in which you present your full marketing plan from Assignments 1, 2, and 3.Note: If you are using a tablet or smartphone you will need to email the video file to yourself, then save it to a computer in order to upload to Blackboard. You may want to upload your video to a file sharing service, such as Dropbox, if your email will not let you send a large video file. Dropbox is accessible from all smartphones and tablets from the Dropbox app.Once you are ready to upload your video to Blackboard, view the Kaltura video tutorial found in your online course shell (Week 10). Please use the following naming convention in the popup window for your video once it is finished uploading:Title: Your First Name, Your Last Name – Shark Tank Investment Video PitchTags: MKT500, Shark TankDescription: First Name, Last Name – MKT500 Assignment 4 (Date Uploaded ex. 5-23-2014)Note: Check with your professor for any additional instructions. If you do not have access to a video camera or necessary hardware to complete this assignment, please contact your professor.Tips to prepare for your video:Create note cardsPractice in front of a mirror and / or friendsReview materials thoroughlyBe persuasiveBe professionalBe creativeHave fun!Create a two to five (2-5) minute video presentation in which you:Present the major points of your marketing plan.Project your voice in order to clearly convey your ideas.Present in a professional manner.Use technology (e.g., i.e. audio quality, video quality, naming conventions) to convey ideas.Use voice inflection and proper grammar.The specific course learning outcomes associated with this assignment are:Analyze the marketing framework including the concepts of the 5Cs, STP, and 4Ps.Develop strategies to assess performance and achieve marketing goals.Create an effective marketing plan.Examine the marketing science of customer behavior and products in the marketing exchange process and create dynamic strategies for competing.Evaluate the basis for market segmentation and approaches to segmentation.Evaluate target customer segments and positioning products within these segments.Develop branding strategies for existing and new products.Develop pricing strategies and distribution channels for products.Analyze integrated marketing communications and its relationship to advertising strategy.Evaluate marketing research tools involved in the marketing process.Use technology and information resources to research issues in marketing management.Grading for this assignment will be based on answer quality, logic / organization of the paper, and language and writing skills, using the following rubric .strayer.edu/bbcswebdav/institution/MKT/500/1146/week10/Week%2010%20Assignment%204%20Grading%20Rubric.html”>found here.Assignment 1: Part A: Your Marketing PlanDue Week 4 and worth 200 pointsAt the end of this course, you will have created a marketing plan for a hypothetical product-based company. Each assignment focuses on a different section of the overall marketing plan. For Assignment 1, you will compile information on the companys background information, an environmental analysis, your companys short and long-term goals, and a SWOT analysis.For information on Website analytics, visit Google Analytics at .google.com/analytics/why/”>http://www.google.com/analytics/why/.Note: You may create and / or make all necessary assumptions needed for the completion of this assignment.Write a five to six (5-6) page paper in which you:Your assignment must follow these formatting requirements:The specific course learning outcomes associated with this assignment are:Grading for this assignment will be based on answer quality, logic / organization of the paper, and language and writing skills, using the following rubric found .strayer.edu/bbcswebdav/institution/MKT/500/1154/Week%204/Week%204%20Assignment%201%20Grading%20Rubric.html”>here.week 6Assignment 2: Part B: Your Marketing PlanDue Week 6 and worth 240 pointsIn Assignment 2, using the same company from Assignment 1, you will focus on the companys mission, introduction, and branding.Note: You may create and /or make all necessary assumptions needed for the completion of this assignment.Write a four to five (4-5) page paper in which you:Your assignment must follow these formatting requirements:The specific course learning outcomes associated with this assignment are:Due Week 10 and worth 200 pointsImagine that you are pitching your hypothetical service-based companys marketing plan to the Shark Tank Team for possible investment. Use a tablet, smartphone, laptop, desktop, or traditional video recorder to record a three to five (3-5) minute dynamic video in which you present your full marketing plan from Assignments 1, 2, and 3.Note: If you are using a tablet or smartphone you will need to email the video file to yourself, then save it to a computer in order to upload to Blackboard. You may want to upload your video to a file sharing service, such as Dropbox, if your email will not let you send a large video file. Dropbox is accessible from all smartphones and tablets from the Dropbox app.Once you are ready to upload your video to Blackboard, view the Kaltura video tutorial found in your online course shell (Week 10). Please use the following naming convention in the popup window for your video once it is finished uploading:Note: Check with your professor for any additional instructions. If you do not have access to a video camera or necessary hardware to complete this assignment, please contact your professor.Tips to prepare for your video:Create a two to five (2-5) minute video presentation in which you:The specific course learning outcomes associated with this assignment are:Grading for this assignment will be based on answer quality, logic / organization of the paper, and language and writing skills, using the following rubric .strayer.edu/bbcswebdav/institution/MKT/500/1146/week10/Week%2010%20Assignment%204%20Grading%20Rubric.html”>found here.Grading for this assignment will be based on answer quality, logic / organization of the paper, and language and writing skills, using the following rubric found .strayer.edu/bbcswebdav/institution/MKT/500/1154/Week%206/Week%206%20Assignment%202%20Grading%20Rubric.html”>here.week 8Students, please view the “Submit a Clickable Rubric Assignment” in the Student Center.Instructors, training on how to grade is within the Instructor Center.Assignment 3: Part C: Your Marketing PlanDue Week 8 and worth 280 pointsTo conclude your marketing plan, in Assignment 3, you will describe the companys, marketing strategy, implementation strategy, expansion plan, social media strategy, monitoring methods, and integrated marketing communication strategy.Write a six to seven (6-7) page paper in which you:Your assignment must follow these formatting requirements:The specific course learning outcomes associated with this assignment are:Grading for this assignment will be based on answer quality, logic / organization of the paper, and language and writing skills, using the following rubric found .strayer.edu/bbcswebdav/institution/MKT/500/1146/week8/Week%208%20Assignment%203%20Grading%20Rubric.html”>here.week 10Due Week 10 and worth 200 pointsImagine that you are pitching your hypothetical service-based companys marketing plan to the Shark Tank Team for possible investment. Use a tablet, smartphone, laptop, desktop, or traditional video recorder to record a three to five (3-5) minute dynamic video in which you present your full marketing plan from Assignments 1, 2, and 3.Note: If you are using a tablet or smartphone you will need to email the video file to yourself, then save it to a computer in order to upload to Blackboard. You may want to upload your video to a file sharing service, such as Dropbox, if your email will not let you send a large video file. Dropbox is accessible from all smartphones and tablets from the Dropbox app.Once you are ready to upload your video to Blackboard, view the Kaltura video tutorial found in your online course shell (Week 10). Please use the following naming convention in the popup window for your video once it is finished uploading:Note: Check with your professor for any additional instructions. If you do not have access to a video camera or necessary hardware to complete this assignment, please contact your professor.Tips to prepare for your video:Create a two to five (2-5) minute video presentation in which you:The specific course learning outcomes associated with this assignment are:Grading for this assignment will be based on answer quality, logic / organization of the paper, and language and writing skills, using the following rubric .strayer.edu/bbcswebdav/institution/MKT/500/1146/week10/Week%2010%20Assignment%204%20Grading%20Rubric.html”>found here.

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