14 Aug Your quiz has been submitted successfully. Question 1 Target marketing may als

Your quiz has been submitted successfully.

Question 1
Target marketing may also be considered as ________.

wide blasts of media messages

shotgun marketing

undifferentiated marketing

differentiated marketing

View Feedback
Question 2
If you were describing a market for farm equipment, which
segmentation basis would be the primary descriptor of the market segment?

demographic

behavioral

psychographic

geographic

View Feedback
Question 3
What kind of information would be considered in demographic
segmentation?

nationality, social class, job title

location, longevity,
language

age, income, gender

intelligence, maturity, stability

View Feedback
Question 4
What are the common characteristics of a family life cycle?

A family’s transportation preferences

The ups and downs a family faces over the cousre of a single
year

The age range of a family

The stages a family goes through over time and the effects
of these stages on their buying behavior

View Feedback
Question 5
Does a customer’s ethnicity impact buying decisions?

Consumer diversity is a social rather than a marketing
concern.

Ethnicity has a large impact on purchasing decisions.

Ethnicity has a minor impact on purchasing decisions.

Ethnicity has no impact on purchasing decisions.

View Feedback
Question 6
Psychographic segmentation deals with which customer
characteristics?

Addictions, avoidances, angtagonisms

Neuroses, psychoses, dysfunctions

Age, gender, income

Values, attitudes, lifestyles

View Feedback
Question 7
What might be among the benefits of effective market
segmentation?

Customer messages are more difficult to compose for
segmented customers.

There are no benefits to be gained by segmenting customers.

In
The marketing department will be allocated a larger budget
for more advertising to reach even more potential customers.

Correct Answer
The numbers of possible competitors decreases in a
well-defined segmented market.

View Feedback
Question 8
What is the critical role of ‘positioning’ in marketing?

It can incorporate a competitive message.

It provides a cogent reason why a customer should buy a
product.

It can override a customer’s predisposition.

It diverts attention from the product’s flaws.

View Feedback
Question 9
Which of the following is the best approach to repositioning
a company’s products and/or brands?

Correct Answer
Changing market perceptions with changes in promotional
messages

In
Product and brand repositioning is impossible to achieve

An increased focus on a company in marketing messages

Eliminating the product or brand from the company’s holdings

View Feedback
Question 10
Demographics can be used to help companies develop products
to meet consumer needs and to anticipate future needs. For example, if a power
tool company learned that more women are making home-improvement product
purchase, using this demographic data the company could _____.

increase the price of all their consumer power tool
products.

stop producing consumer power tools.

include large-print instructions with consumer power tool
products.

produce a line of pastel-colored power tools.

View Feedback
Question 11
Demographics can be used to help companies develop goods and
services to meet consumer needs and to anticipate future needs. For example, a
pizza shop has a limited delivery zone. The pizza shop owner learns that a new
apartment building has just been built on the outskirts of town just outside
their regular delivery area. The residents of the apartment building are young
families. The pizza shop owner knows that young families are his biggest
consumers. What should the pizza shop owner do?

Ignore the new demographics of his growing community.

Add new pizza specials to his menu that families will enjoy.

Increase the scope of the delivery area to include the new
apartment building.

Survey existing customers to collect information about the
growing community.

View Feedback
Question 12
A company that wants to focus all its limited resources on
one market segment would practice which target-market strategy?

Undifferentated

Global

Concentrated

Multisegment marketing

View Feedback
Question 13
Mary Jane is opening a new boutique store in the heart of an
historic city. Mary Jane will only sell
art produced by local artists as she noted other galleries were selling artwork
from artists located across the country.
Mary Jane will engage in what market target market strategy?

Differentiated

Niche

Undifferentiated

Multisegment

View Feedback
Question 14
Segmenting global markets is the same as segmenting domestic
markets.

In
No, global marketers need to segment only by picking
countries in which they want to sell their products or services.

No, customer variables in different countries are easier to
identify than domestic customer variables.

Yes, global markets are much easier to segment than domestic
markets.

Correct Answer
Yes, the same segmentation variables apply to global as well
as domestic markets.

View Feedback
Question 15
Which of the following is NOT a characteristic of an
attractive market segment?

The segment is sizable enough to be profitable.

The segment is growing.

The segment is all female.

The segment is accessible.

View FeedbackYour quiz has been submitted successfully.Question 1 Target marketing may also be considered as ________. wide blasts of media messages shotgun marketing undifferentiated marketing differentiated marketingView FeedbackQuestion 2 If you were describing a market for farm equipment, which
segmentation basis would be the primary descriptor of the market segment? demographic behavioral psychographic geographicView FeedbackQuestion 3 What kind of information would be considered in demographic
segmentation? nationality, social class, job title location, longevity,
language age, income, gender intelligence, maturity, stabilityView FeedbackQuestion 4 What are the common characteristics of a family life cycle? A family’s transportation preferences The ups and downs a family faces over the cousre of a single
year The age range of a family The stages a family goes through over time and the effects
of these stages on their buying behaviorView FeedbackQuestion 5 Does a customer’s ethnicity impact buying decisions? Consumer diversity is a social rather than a marketing
concern. Ethnicity has a large impact on purchasing decisions. Ethnicity has a minor impact on purchasing decisions. Ethnicity has no impact on purchasing decisions.View FeedbackQuestion 6 Psychographic segmentation deals with which customer
characteristics? Addictions, avoidances, angtagonisms Neuroses, psychoses, dysfunctions Age, gender, income Values, attitudes, lifestylesView FeedbackQuestion 7 What might be among the benefits of effective market
segmentation? Customer messages are more difficult to compose for
segmented customers. There are no benefits to be gained by segmenting customers.In The marketing department will be allocated a larger budget
for more advertising to reach even more potential customers.Correct Answer The numbers of possible competitors decreases in a
well-defined segmented market.View FeedbackQuestion 8 What is the critical role of ‘positioning’ in marketing? It can incorporate a competitive message. It provides a cogent reason why a customer should buy a
product. It can override a customer’s predisposition. It diverts attention from the product’s flaws.View FeedbackQuestion 9 Which of the following is the best approach to repositioning
a company’s products and/or brands?Correct Answer Changing market perceptions with changes in promotional
messagesIn Product and brand repositioning is impossible to achieve An increased focus on a company in marketing messages Eliminating the product or brand from the company’s holdingsView FeedbackQuestion 10 Demographics can be used to help companies develop products
to meet consumer needs and to anticipate future needs. For example, if a power
tool company learned that more women are making home-improvement product
purchase, using this demographic data the company could _____. increase the price of all their consumer power tool
products. stop producing consumer power tools. include large-print instructions with consumer power tool
products. produce a line of pastel-colored power tools. View FeedbackQuestion 11 Demographics can be used to help companies develop goods and
services to meet consumer needs and to anticipate future needs. For example, a
pizza shop has a limited delivery zone. The pizza shop owner learns that a new
apartment building has just been built on the outskirts of town just outside
their regular delivery area. The residents of the apartment building are young
families. The pizza shop owner knows that young families are his biggest
consumers. What should the pizza shop owner do? Ignore the new demographics of his growing community. Add new pizza specials to his menu that families will enjoy.
Increase the scope of the delivery area to include the new
apartment building. Survey existing customers to collect information about the
growing community.View FeedbackQuestion 12 A company that wants to focus all its limited resources on
one market segment would practice which target-market strategy? Undifferentated Global Concentrated Multisegment marketingView FeedbackQuestion 13 Mary Jane is opening a new boutique store in the heart of an
historic city. Mary Jane will only sell
art produced by local artists as she noted other galleries were selling artwork
from artists located across the country.
Mary Jane will engage in what market target market strategy? Differentiated Niche Undifferentiated MultisegmentView FeedbackQuestion 14 Segmenting global markets is the same as segmenting domestic
markets.In No, global marketers need to segment only by picking
countries in which they want to sell their products or services. No, customer variables in different countries are easier to
identify than domestic customer variables. Yes, global markets are much easier to segment than domestic
markets.Correct Answer Yes, the same segmentation variables apply to global as well
as domestic markets.View FeedbackQuestion 15 Which of the following is NOT a characteristic of an
attractive market segment? The segment is sizable enough to be profitable. The segment is growing. The segment is all female. The segment is accessible.View Feedback

Our website has a team of professional writers who can help you write any of your homework. They will write your papers from scratch. We also have a team of editors just to make sure all papers are of HIGH QUALITY & PLAGIARISM FREE. To make an Order you only need to click Ask A Question and we will direct you to our Order Page at WriteDemy. Then fill Our Order Form with all your assignment instructions. Select your deadline and pay for your paper. You will get it few hours before your set deadline.