Organizational Diagnostic 

Instructions

You’ll learn about the small business you’ll be collaborating with throughout the term and will conduct a thorough organizational diagnosis using the PESTELE framework and SWOT analysis. The organizational diagnosis will help you to have a deep understanding of the external marketing environment and unique values of your client’s business. 

PESTELE analysis

A PESTELE analysis is a tool, or a framework to understand, analyze, and monitor the external marketing environment (macro-environmental factors) that have an impact on the business. The results from the PESTELE analysis could be used to identify threats and weaknesses for a SWOT analysis. PESTELE stands for:  P – Political | E – Economic | S – Social | T – Technological | E – Environmental | L – Legal | E – Ethical

Identify the significant factors stated that could impact your client’s business, discuss why they are important and what specific impact they might have. Below are some examples of things that might be considered in each of the factors. You do not need to address all of these. ONLY discuss the factors that will impact your business. If they will not have an impact, you can mention this.  

Political: Labor law, government policies, taxation, trade restrictions, political stability, etc.

Economic: Economic growth, exchange rates, interest rates, inflation, unemployment rates, disposable income, unemployment rates, etc.

Social: Population growth, age distribution, education, cultural differences, lifestyle and trends, health and welfare, etc.

Technological: Innovation, technological growth, research, skilled resources, tech awareness, automation and AI, etc.

Environmental: Weather, natural disasters, environmental policies, climate change, pressure from NGOs, etc.

Legal: Employment law, copyright law, trade unions, health and safety, consumer protection, laws addressing discrimination issues, etc.

Ethical: Bribery, confidentiality, intellectual property, international trade ethics, reputation, equal opportunities.

SWOT analysis

Conducting a SWOT analysis is a powerful way to evaluate a business irrespective of the size of the business or the number of employees. The SWOT analysis is a technique that we use to determine and define a company’s Strengths, Weaknesses, Opportunities, and Threats. Most commonly, we use SWOT analysis to determine how closely a business is aligned with its growth trajectories and benchmarks for success. We assess and evaluate the internal and external factors through SWOT analysis.

Strengths (s) and weaknesses (W) refer to internal factors. These are usually the resources and experiences that are readily available to you. External factors, on the other hand, influence and affect the business and the individuals connected with the business. These factors are usually connected directly or indirectly to an opportunity (O) or threat (T). External factors are typically the things that your business does not control.

After you conduct both the PESTELE and SWOT analyses, come up with the following:

Based on information from the client presentation in class as well the PESTELE and SWOT (i) identify the three main challenges your client may be facing and discuss why you think these challenges should be addressed. 

Propose HIGH-LEVEL strategies to overcome the three major challenges you identified. 

Writing instructions

Your assignment will be graded based on the elements mentioned above in the assignment instructions as well as criteria such as the quality of your analyses and strategies; feasibility of your proposed strategies; quality and readability of your paper; grammar and punctuation; following the APA guidelines; etc. 

This assignment will be the outcome of thorough research. Cite your sources using the APA guidelines – both in-text citation as well as citation in the references section at the end of the paper. You should also follow the APA guidelines for formatting the paper. Note: Single line spacing is acceptable in tables (i.e. the SWOT).

Your sources should be peer-reviewed journal articles, trade journals, news articles, organizational websites, etc., with an emphasis on peer-reviewed journal articles. Feel free to reach out to our UCW librarians if you’d like to learn how to find peer-reviewed journal articles from our library website.  

Use headings and sub-heads throughout the paper so that it’s easy for me to follow your points.

Use Times New Roman, 12-font, 1.5 line spacing. 

Do not exceed 10 pages excluding the title page, references pages, and the appendix (if there's any). Write your name, ID, course title, and section in the title page.  

company: https://lonewolf.consulting/