14 Aug 1.A large international rental car company decides to develop a customer ret

1.A large
international rental car company decides to develop a customer retention
program. The program’s goal is to motivate its heavy users to continue being
loyal to the company by offering them appropriate incentives. Create a
marketing research plan to help the company design the retention program.
Specifically, you need to identify:
1. Why this program is
important.
2. The type of
information the company needs to design the retention program.
3. Where to get this
information.
(Points : 100)

Question
2.2.A
pharmaceutical manufacturer followed sales representatives in the field to
observe some 150 interactions between sales reps and physicians and support
staff. They watched sales reps approach the doctors, how they got around
their gatekeepers, how they delivered their brands messages, and so forth.
These observations led to improvements in training new reps.

In what category of research would this study fall? Provide advantages and
disadvantages of this category of research. What would be the next step in
the marketing research process? (Points : 100)

Question
3.3.You
are in charge of all marketing activities in North America for the Italian
luxury sports car manufacturer Maserati. Maserati has just introduced a new
model that will be competing directly against well-known luxury sports cars
such as Porsche, Ferrari, Jaguar, and BMW. How would you position the new
Maserati model? How would you establish and support this positioning
strategy?

Note: Although Maserati equals competitors’ performance and design, it is a
small company and has less money than competitors for promotion. (Points :
100)

1.A large
international rental car company decides to develop a customer retention
program. The program’s goal is to motivate its heavy users to continue being
loyal to the company by offering them appropriate incentives. Create a
marketing research plan to help the company design the retention program.
Specifically, you need to identify:1. Why this program is
important.2. The type of
information the company needs to design the retention program.3. Where to get this
information.(Points : 100)
Question
2.2.A
pharmaceutical manufacturer followed sales representatives in the field to
observe some 150 interactions between sales reps and physicians and support
staff. They watched sales reps approach the doctors, how they got around
their gatekeepers, how they delivered their brands messages, and so forth.
These observations led to improvements in training new reps.

In what category of research would this study fall? Provide advantages and
disadvantages of this category of research. What would be the next step in
the marketing research process? (Points : 100)
Question
3.3.You
are in charge of all marketing activities in North America for the Italian
luxury sports car manufacturer Maserati. Maserati has just introduced a new
model that will be competing directly against well-known luxury sports cars
such as Porsche, Ferrari, Jaguar, and BMW. How would you position the new
Maserati model? How would you establish and support this positioning
strategy?

Note: Although Maserati equals competitors’ performance and design, it is a
small company and has less money than competitors for promotion. (Points :
100)

Our website has a team of professional writers who can help you write any of your homework. They will write your papers from scratch. We also have a team of editors just to make sure all papers are of HIGH QUALITY & PLAGIARISM FREE. To make an Order you only need to click Ask A Question and we will direct you to our Order Page at WriteDemy. Then fill Our Order Form with all your assignment instructions. Select your deadline and pay for your paper. You will get it few hours before your set deadline.