14 Aug Question 1Putting thoughts, ideas or information together in symbolic form is ca

Question 1Putting thoughts, ideas or information together in
symbolic form is called:encoding.deciphering.shaping.flighting.decoding.1 points Question 2_____ is defined as the passing of information, the
exchange of ideas or process of establishing a commonness of thought between a
sender and receiver.AdvertisingSales promotionEncodingDecodingCommunication1 points Question 3Instantaneous feedback on how effective a marketing
communication method is will most likely be possible in:personal selling situations.radio advertising.television advertising.direct mail advertising.mass communication channels.1 points Question 4Advertisements for Planter’s nuts describe the nuts
as a delicious snack food for everyone. The television commercials show animals
that eat nuts as part of their usual diet trying to convince humans to share
their Planter’s nuts. Which of the following can be identified as a channel for
this ad?TelevisionComputer-generated animalsIncrease in the sales of Planter’s nutsThe can of Planter’s nuts shown in the adThe people in the ad1 pointsQuestion 5Nonpersonal channels of communication include:newspapers, magazines, billboards, and salespeople.salespeople, friends, relatives, and spokespeople.reference groups, sales clerks, and telemarketers.television, radio, newspapers, and magazines.television, salespeople, and radio.1 pointsQuestion 6_____ is the process of interpreting a sender’s
message into thought.DecodingEncodingChannelingRespondingTransmitting1 pointsQuestion 7The experiences, perceptions, attitudes and values a
consumer brings to a communication situation is referred to as his or her:semiotic experiences.field of experience.common ground.source characteristics.selective perceptions.1 pointsQuestion 8The _____ of communication is the person or organization
that has information to share with another person or group of people.EssenceSourcemessagedecoderchannel1 points Question 9An ad by the Tennessee Department of Tourist
Development encouraging people to choose the state of Tennessee for their
vacation destination was published inSouthern Livingmagazine. The ad shows
various scenic pictures of Tennessee and includes the slogan, “Tennessee
sounds good to me.” In this print ad, the source of the advertising
message is:the Tennessee Department of Tourist Development.Southern Livingmagazine.the people in the scenic pictures.the slogan.

readers of the magazine.1 pointsQuestion 10_____ is any unplanned distortion or interference in
the communication process.SemioticsSelective perceptionNoiseFeedbackBlocking
Putting thoughts, ideas or information together in
symbolic form is called:encoding.deciphering.shaping.flighting.decoding.1 points Question 2_____ is defined as the passing of information, the
exchange of ideas or process of establishing a commonness of thought between a
sender and receiver.AdvertisingSales promotionEncodingDecodingCommunication1 points Question 3Instantaneous feedback on how effective a marketing
communication method is will most likely be possible in:personal selling situations.radio advertising.television advertising.direct mail advertising.mass communication channels.1 points Question 4Advertisements for Planter’s nuts describe the nuts
as a delicious snack food for everyone. The television commercials show animals
that eat nuts as part of their usual diet trying to convince humans to share
their Planter’s nuts. Which of the following can be identified as a channel for
this ad?TelevisionComputer-generated animalsIncrease in the sales of Planter’s nutsThe can of Planter’s nuts shown in the adThe people in the ad1 pointsQuestion 5Nonpersonal channels of communication include:newspapers, magazines, billboards, and salespeople.salespeople, friends, relatives, and spokespeople.reference groups, sales clerks, and telemarketers.television, radio, newspapers, and magazines.television, salespeople, and radio.1 pointsQuestion 6_____ is the process of interpreting a sender’s
message into thought.DecodingEncodingChannelingRespondingTransmitting1 pointsQuestion 7The experiences, perceptions, attitudes and values a
consumer brings to a communication situation is referred to as his or her:semiotic experiences.field of experience.common ground.source characteristics.selective perceptions.1 pointsQuestion 8The _____ of communication is the person or organization
that has information to share with another person or group of people.EssenceSourcemessagedecoderchannel1 points Question 9An ad by the Tennessee Department of Tourist
Development encouraging people to choose the state of Tennessee for their
vacation destination was published inSouthern Livingmagazine. The ad shows
various scenic pictures of Tennessee and includes the slogan, “Tennessee
sounds good to me.” In this print ad, the source of the advertising
message is:the Tennessee Department of Tourist Development.Southern Livingmagazine.the people in the scenic pictures.the slogan.

readers of the magazine.1 pointsQuestion 10_____ is any unplanned distortion or interference in
the communication process.SemioticsSelective perceptionNoiseFeedbackBlocking

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