discussionsEach week's discussion forum has two major topics. General Questions

14 Aug discussionsEach week’s discussion forum has two major topics. General Questions

Posted at 16:52h in business by

discussionsEach week’s discussion forum has two major topics. General Questions Topic: This is to be used for postings if you have questions about the readings, have an astute observation you would like to share, or would like to have a conversation about your reflections from performing some of the weekly learning activities. Although posting here is optional, you should plan to participate to some degree as it will be considered in your discussion participation grade for the week. It will mean you are engaged with the material and taking a proactive role in the learning environment. It will mean the difference between a passing grade and a maximum grade for that week’s participation. Required Weekly Discussion Topic threads: Each week will have approximately three threads to which you need to respond. You must participate in these required discussion threads to receive a passing grade for that week’s participation grade. General Rules for DiscussionsComply with customary rules of online etiquetteDo not repeat thoughts already posted by a classmate or your faculty member. Repetitive comments may be deleted and not count toward your participation grade.Do not get off topicRelate your posts to the course contentNo word count maximum or minimum, but brevity is appreciated. Approach the discussions like you would a conversation in a face-to-face classroom. The style can be more informal than writing assignments, and a couple of thoughts (e.g. sentences) should be sufficient. Review for typos but comprehensive editing is not requiredDo not upload a document in a discussion threadIf referring to a link, please embed it in your post, dont expect your classmates or faculty to copy/paste the link to see itPlease use this discussion thread to ask any questions regarding the rulequizesweek 1Question 1Which of the following definitions of marketing most accurately reflects the definition of the American Marketing Association?1)Marketing is a process of producing maximum profits.2)Marketing is a social and managerial process by which individuals and organizations obtain what they want and need.3)Marketing is the creation of value for customers who then are able to buy what they need and want, when and where they want.4)Marketing is the activity, set of institutions, and processes for creating, communicating, delivering and exchanging offerings that have value for customers, clients, partners and society at large.View FeedbackQuestion 2Why can’t the term marketing be used to refer to advertising activities performed by a marketer?1)Because advertising is not one of many marketing communications tools2)Because marketing is a much broader, strategic discipline and advertising is only one part of the communication function of marketing3)Because advertising is commonly used interchangeably with the term marketing by professional marketers4)Because without advertising it won’t matter what the company markets because no one will know about itView FeedbackQuestion 3How do marketers ensure customers can find offerings?By ensuring their products are offered on the internetCorrect AnswerBy ensuring they developed supply chains that are designed to deliver the right product to the right customer at the right timeBy spreading word of mouth promotionsInBy ensuring that the customer understands how to use a product and why the product has value to them.View FeedbackQuestion 4What is marketing’s most important role?1)Bring needed products and services to consumer groups2)Contribute to the organization’s profits by ensuring the company is offering the right products.Correct Answer3)Create value for consumersIn4)Grow the organization in terms of market share, overall revenues, profit margin, or other measurement of success as defined in the organization’s strategic plan.View FeedbackQuestion 5The personal value equation refers to:Correct Answerthe relationship between the price of the product and how difficult it is to purchase the product versus the benefits the customer hopes to receive.Inhow much a consumer feels a particular product is worth.the combination of price and the benefits the customer hopes to receive from his purchase.the combination of the brand equity of the product, the degree to which the product is discounted, the number of competing products and the effort the consumer needs to purchase the product.View FeedbackQuestion 6What is an offering?The benefits of acquiring a particular product.The price a consumer pays to acquire a product.Correct AnswerA bundle of value deliverered via a product, a service, or a combination of the two, plus the priceInA tangible good a consumer can purchaseView FeedbackQuestion 7Which statement best describes the ‘offering’ of an Apple iphone.InA cell phone that costs more than competing offerings because consumers perceive that the iPhone offers more features than any other cell phone and is worth the price, and the Apple brand is known and respected.A state of the art mobile phone device that needs to be attached to a cell service provide for worldwide phone connectivityA means to connect with anyone, any where, any timeCorrect AnswerA bundle of features and benefits along with the reputation of Apple products, the warranty and ancillary supportView FeedbackQuestion 8What is the value of an organization having a customer-focused value proposition?A good value proposition will ensure that the organization achieves a profit or other goals.A value proposition is the tagline or jingles used by marketers in all of their marketing communications that customers can easily remember.A value proposition spells out the price of a product or service offering in terms the customer can understand and therefore make a decision. The customer does not need to search for the price.A value proposition helps customers quickly identify the benefits of a product or service offering, and can distinguish those features and benefits from competing offers.View FeedbackQuestion 9Which of the following marketers do you think practices the marketing concept?1)A cat food company that drops its price by 10%2)A use car salesman who wants to sell you a car that will provide her with the highest possible commission3)A restaurant that encourages customers to fill out a feedback card and use that information to improve the restaurant offering4)A new operating system that will replace an existing operating system within six months for an increase in user feesView FeedbackQuestion 10Why should marketers try to benefit society at large?Because marketing facilitates trade which makes people’s lives better.Because if they don’t goverments and consumer groups will eventually regulate the industry.Because all of society are potential customers.Because consumer advocacy groups can initiate a boycott of the company’s product.View FeedbackQuestion 11What are the major steps in a strategic planning process?1)conduct marketing research to identify customer needsdevelop a mission statementdevelop a valuable offeringcommunicate the offering2)environmental analysismission statementobjectivesvalue proposition and strategy formulation3)mission statementvalue propositionenvironmental analysisstrategy formulation4)develop mission statementdevelop corporate objectivesscan the internal and external environmentsdevelop product or service offeringsView FeedbackQuestion 12Which of the following represents a customer-focused mission statement.Our mission is to expand globally within the next five years.Our mission is to become the product of choice for all our customers.Our mission is to become the world’s leader in our technological field.Our mission is to grow the company with state of the art products and services.View FeedbackQuestion 13What is the reason why a good strategic plan includes an analysis of the current situation including a SWOT analysis?To ensure the organization identifies everything that happened in the past to include that history in its strategic planTo ensure all departments are represented in the strategic planning processTo ensure the organization does not repeat past mistakes.To ensure the organization plans to minimize its weaknesses and threats and maximize its strengths and opportunitiesView FeedbackQuestion 14Why is it important for organizations to adopt a marketing orientation?Because it no longer matters what an organization offers so long as it produces profits.Because the marketing orientation ensures the organization will reach maximum salesBecause the selling orientation doesn’t work anymoreBecause adopting a marketing orientation means the organization focuses its efforts and resources on creating value to satisfy customer wants and needsView FeedbackQuestion 15Why should an organization operate in an ethical and socially responsible manner?Correct AnswerBecause consumers are demanding ethical and socially responsible behavior.Because marketing has a bad reputation and companies need to regain the public’s trustInBecause organizations can be assessed heavy fines if they do not operate ethically and in a socially responsible manner.Because the organization’s officers can be held personally responsible if the company is found to have violated an ethical norm.View Feedbackweek 2Question 1What are the essential and effective components of customer empowerment?A customer relationship management program that ensures needs of MVC’s are being met better than other customersEncouraging customers to complain about products to online customer communities and the companyReferring customers to competitors in order to price compareEnabling customers to participate in the design of current and future products and provide feedbackView FeedbackQuestion 2What is the purpose of influencer marketing?Posting signs in a store to influence purchase decisions at the point of saleKey corporate officers infuencing the daily management of frontline employeesTargeting people known to influence others who may be potential customersUsing influencial celebrities for disinformation campaigns against competitorsView FeedbackQuestion 3When does a consumer become a customer?When a consumer buys a product or service for the first timeWhen the consumer wishes he could buy the productWhile a person stands in line to buy a productWhen the consumer acknowledges a need for a product or service that he wants to fillView FeedbackQuestion 4What might be a most favorable outcome of viral marketing?A company’s message is spread widely through a community by word of mouth.Customers post negative assessments on product review websites.Computer antivirus programs are upgraded.Public health numbers of contagious diseases declines as a result of public health awareness campaigns.View FeedbackQuestion 5Which of the following is NOT a type of online social media?Social networking sitesWikisA downloadable corporate brochureBlogs that enable content contributorsView FeedbackQuestion 6Which type of customer loyalty would marketers prefer?Complete loyaltyAttitudinal loyaltyMarketers don’t care if a customer is loyalBehavioral loyaltyView FeedbackQuestion 7What is one strategy for generating attitudinal loyalty?Correct AnswerBy engaging in cause-related marketing activities important to the customer communitiesBy developing a memorable logo that conveys the attitude of the product or serviceInBy using celebrity endorsers who are influencial in changing customers’ attitudes towards a product or serviceBy proving to customers that the company can be trustedView FeedbackQuestion 8Annie loves to travel on Delta because the frequent flier program allows her to fly more often. Which positive affect of a loyalty program does this describe?Spreader effectAccelerator effectPositive effectBlocker effectView FeedbackQuestion 9Doug is anxious to reach the 1 million point level in his Marriott rewards program so he can take his wife on an around the world vacation. He stays out of town on business trips as often a possible to try to increase the number of nights that count towards the 1 million. Doug is exhibiting which of the positive effects of the Marriott loyalty program?Longevity effectBlocker effectSpreader effectAccelerator effectView FeedbackQuestion 10Customer satisfaction means:The customer is delighted with the product or serviceThe customer tells all his friends how happy she is with her purchase.The product or service is exactly what the customer expected.The customer gives the company all ‘fully satisfied’ marks on a customer satisfaction survey.View FeedbackQuestion 11The best way a company can ensure customer satisfaction is to:send the customer a customer satisfaction survey after prompting them on the ‘right answers’.give the customer more than they are expecting.There is nothing a company can do to improve customer satisfaction because products and services can’t be perfect for everyone.establish appropriate expectations in the minds of the customers and deliver those expectations.View FeedbackQuestion 12Why is it important to measure customer satisfaction?Because customers who are unsatisfied want to vent their frustration to the company in a formal mannerBecause customer satisfaction is tied to employee compensationTo uncover problems the company was not aware of and constantly improve its products and servicesTo identify complaining customers before they experience cognitive dissonanceView FeedbackQuestion 13Should a company satisfy all its customers?Correct AnswerNo. There are too many consumer variables not in the marketer’s direct control that impacts the customer’s perception of satisfaction.Yes. A company that knows exactly what customers want should be able to deliver it.Yes. That is the standard the company should establish for themselves.InNo. Some people just can’t be satisfied no matter what the company does.View FeedbackQuestion 14Can consumers trust the product or service reviews they read online?Yes. These reviews are written by customers just like us.InNo. Only satisfied customers write reviews and the reviews are biased too favorably towards the productd.Correct AnswerNo. The principle of caveat emptor applies to the online environment.Yes. There are safeguards in place to eliminate negative or untrustworthy reviews.View FeedbackQuestion 15Permission marketing means:Correct AnswerA company asks the customer’s permission to send them messages.The company gives its permission for its marketers to send emails and other messages to potential customers.InThe customer asks the company to send him messages.The federal government grants permission for companies to send messages to customers.View Feedbackweek 3Question 1Wny is it important for marketers to understand consumer behavior theories?CorrectBecause in addition to marketing stimuli, the consumer has other stimuli they bring to their decision-making processesBecause marketers need to develop strategies for each of the consumer behavior factorsBecause they may be able to manipulate consumers into purchasing their productsBecause consumers are all different and need different products and servicesView FeedbackQuestion 2Which of the following stimuli can a marketer control?Correct AnswerThe price of an offering.IncorrectA consumer’s relationship with a brandWhen a consumer purchases a product or service offeringThe consumer’s social classView FeedbackQuestion 3How can a marketer influence the decision of a consumer who identifies with the upper social class?By only selling through the internetBy ensuring a reasonable price for the productCorrectBy appealing to their need for exclusivity by limiting distribution to only one exclusive retailerBy widely advertising in major urban newspapersView FeedbackQuestion 4The consumer purchase process begins when:the manufacturer promotes the availability of the product.the consumer surfs the internet looking for information on a particular product or service.a consumer sees an ad for something he wants on TV.Correctthe consumer identifies a need he wants to fill and has the resources to do so.View FeedbackQuestion 5Consumers ask their friends for product recommendations during which stage of the Consumer Purchasing Process?Product choice and purchaseCorrectSearch for informationProduct evaluationNeed recognitionView FeedbackQuestion 6What happens if a consumer purchases a product that does not live up to his expectations following an extensive consumer decision making process?The customer returns the product and hopefully gets a refund.IncorrectThe customer tells all his friends about his bad experience in hopes of influencing them to not purchase the product.Correct AnswerThe consumer experiences cognitive dissonance.The customer begins the decision-making process over again and hopefully has a better result.View FeedbackQuestion 7At which stage of the consumer decision-making process does the consumer actually own the product or service offering?Search for informationDisposal of the productProduct evaluationCorrectProduct choice and purchaseView FeedbackQuestion 8At what stage of the consumer decision process can a marketer influence the customer by having a highly recognizable brand name?IncorrectProduct evaluationProduct choice and purchaseCorrect AnswerSearch for informationNeed recognitionView FeedbackQuestion 9At what stage of the consumer decision process can a marketer focus on creating primary demand for a new product?CorrectNeed recognitionProduct evaluationProduct use and evaluationSearch for informationView FeedbackQuestion 10A buying decision in which the consumer is highly involved means:the consumer will make a list of pros and cons for each of the products under consideration.Correct Answerthe consumer views the purchase as risky because of the price or because the purchase will reflect some aspect of her personality that is important to her.the consumer doesn’t trust advertising and insists on taking the time to do all the research himself.Incorrectthe consumer likes to save money and shops for deals on every purchase.View FeedbackQuestion 11Why should marketing be concerned with disposal of a product as the last stage in the consumer decision process?Beause they might be able to charge for disposal of their productCorrectBecause consumers are more concerned with environmental issues, and consumer concerns should be the company’s concernsBecause they can use the old product to make new ones and increase profit marginsBecause government regulations require them to be concerned with disposal.View FeedbackQuestion 12When making a routine purchase, does the consumer go through all the stages in the consumer decision process?Yes. The consumer still goes through all the steps in the consumer decision process, but may take significantly less time at each of the stages.No The consumer does not have to pass through any of the stages in the consumer decision process.Yes. It doesn’t matter the frequency or size of the purchase the consumer goes through all the steps for each and every purchase.CorrectNo. If the consumer already knows what she wants because of prior experience and satisfaction with the product, she will go directly to the product choice and purchase stage.View FeedbackQuestion 13Why do marketers need to be concerned with situational factors affecting consumer behaviors?CorrectBecause situational factors greatly affect a consumer’s ability to buy a product or not buy a productBecause a situation may arise at the company that is not favorable to the consumerBecause situational factors identify whether or not the consumer has the means to buy the productBecause whether the product is purchased or not depends on the situationView FeedbackQuestion 14If you were going to look for a retirement savings product, one of the personal factors that is affecting your decision is:IncorrectLifestyleCorrect AnswerAgeSelf-conceptGenderView FeedbackQuestion 15If you were considering purchasing a season ticket to the symphony orchestra, which level of Maslow’s Hierarchy of Needs are you trying to fulfill?Safety needsSocial needsEsteem needsPsychological needsView Feedbackweek 4Your quiz has been submitted successfully.Question 1Target marketing may also be considered as ________.wide blasts of media messagesshotgun marketingundifferentiated marketingdifferentiated marketingView FeedbackQuestion 2If you were describing a market for farm equipment, which segmentation basis would be the primary descriptor of the market segment?demographicbehavioralpsychographicgeographicView FeedbackQuestion 3What kind of information would be considered in demographic segmentation?nationality, social class, job titlelocation, longevity, languageage, income, genderintelligence, maturity, stabilityView FeedbackQuestion 4What are the common characteristics of a family life cycle?A family’s transportation preferencesThe ups and downs a family faces over the cousre of a single yearThe age range of a familyThe stages a family goes through over time and the effects of these stages on their buying behaviorView FeedbackQuestion 5Does a customer’s ethnicity impact buying decisions?Consumer diversity is a social rather than a marketing concern.Ethnicity has a large impact on purchasing decisions.Ethnicity has a minor impact on purchasing decisions.Ethnicity has no impact on purchasing decisions.View FeedbackQuestion 6Psychographic segmentation deals with which customer characteristics?Addictions, avoidances, angtagonismsNeuroses, psychoses, dysfunctionsAge, gender, incomeValues, attitudes, lifestylesView FeedbackQuestion 7What might be among the benefits of effective market segmentation?Customer messages are more difficult to compose for segmented customers.There are no benefits to be gained by segmenting customers.InThe marketing department will be allocated a larger budget for more advertising to reach even more potential customers.Correct AnswerThe numbers of possible competitors decreases in a well-defined segmented market.View FeedbackQuestion 8What is the critical role of ‘positioning’ in marketing?It can incorporate a competitive message.It provides a cogent reason why a customer should buy a product.It can override a customer’s predisposition.It diverts attention from the product’s flaws.View FeedbackQuestion 9Which of the following is the best approach to repositioning a company’s products and/or brands?Correct AnswerChanging market perceptions with changes in promotional messagesInProduct and brand repositioning is impossible to achieveAn increased focus on a company in marketing messagesEliminating the product or brand from the company’s holdingsView FeedbackQuestion 10Demographics can be used to help companies develop products to meet consumer needs and to anticipate future needs. For example, if a power tool company learned that more women are making home-improvement product purchase, using this demographic data the company could _____.increase the price of all their consumer power tool products.stop producing consumer power tools.include large-print instructions with consumer power tool products.produce a line of pastel-colored power tools.View FeedbackQuestion 11Demographics can be used to help companies develop goods and services to meet consumer needs and to anticipate future needs. For example, a pizza shop has a limited delivery zone. The pizza shop owner learns that a new apartment building has just been built on the outskirts of town just outside their regular delivery area. The residents of the apartment building are young families. The pizza shop owner knows that young families are his biggest consumers. What should the pizza shop owner do?Ignore the new demographics of his growing community.Add new pizza specials to his menu that families will enjoy.Increase the scope of the delivery area to include the new apartment building.Survey existing customers to collect information about the growing community.View FeedbackQuestion 12A company that wants to focus all its limited resources on one market segment would practice which target-market strategy?UndifferentatedGlobalConcentratedMultisegment marketingView FeedbackQuestion 13Mary Jane is opening a new boutique store in the heart of an historic city. Mary Jane will only sell art produced by local artists as she noted other galleries were selling artwork from artists located across the country. Mary Jane will engage in what market target market strategy?DifferentiatedNicheUndifferentiatedMultisegmentView FeedbackQuestion 14Segmenting global markets is the same as segmenting domestic markets.InNo, global marketers need to segment only by picking countries in which they want to sell their products or services.No, customer variables in different countries are easier to identify than domestic customer variables.Yes, global markets are much easier to segment than domestic markets.Correct AnswerYes, the same segmentation variables apply to global as well as domestic markets.View FeedbackQuestion 15Which of the following is NOT a characteristic of an attractive market segment?The segment is sizable enough to be profitable.The segment is growing.The segment is all female.The segment is accessible.View Feedbackweek 5Question 1There are four levels of a product: core, tangible, augmented, and promised Which of the following represents an intangible product?A new projector screen TV for teens to share with their friendsAn outdoor kitchen to improve the value and appearance of a homeCorrect AnswerLife insurance with a high premium and high cash value after 20 yearsInA new Range Rover for its unique styling and brand nameView FeedbackQuestion 2What is the advantage of a service-dominated approach to products?Because everything today is essentially a serviceBecause it integrates the product, price, and service dimensions of an offeringBecause you don’t have to be concerned with tangible benefitsBecause services are more dominant today that pure goods.View FeedbackQuestion 3Which stages are part of the product life cycle?Early maturity, late maturity, demarketProduct development, product testing and launchIntroduction, launch, demarketingGrowth, maturity, declineView FeedbackQuestion 4The product line is a group of related offerings. Which answer does NOT explain the definition of a product line?A line extension can be addedCan be broad or narrowThe entire assortment of products a company offersCreated to make marketing strategies more efficientView FeedbackQuestion 5The service-dominant approach to marketing considers three separate and distinguishable characteristics. Which of the following is NOT one of them?PlanningProductsServicesPricesView FeedbackQuestion 6Which of the following best describe the new offering-development process?Product design, testing, feature screening, and commercializationIdea generation, idea screening, feature specification, development, testing, commercialization, and evaluationIdea generation, development, and commercializationIdeation, design, testing, screening, development, and evaluationView FeedbackQuestion 7In the idea screening stage, companies evaluate new offerings by determining ______.if the product costs more during idea generation than expected.the product’s featuresif the product fits with the image and corporate strategyif the product works like it is supposed to work or if it needs further development.View FeedbackQuestion 8Price is _______.the amount of money a customer pays to receive the offering’s benefits.the value the company believes the product is worth in order for them to make a profit.the manufacturer’s suggested list price (mslp) and not necessarily what the consumer will pay for an offering.always expressed in terms of US dollars.View FeedbackQuestion 9Which of the following is an example of total cost of ownership?A BOGO (buy one get one free) price for a pair of shoespurchase of a blood glucose meter and the strips necessary to test blood glucose levels.a Lego set and another related Lego productPrice of a hair appointment and the cost of gas to get to the salonView FeedbackQuestion 10When an accounting firm packages its audit report in an expensive official looking report cover using linen stationary and the logo embossed on every page, what are they trying to convey to the customer?a way to present canned information in a way that looks customizedto appear as if their service is really a productA marketing message to promote their brand name to anyone who sees the reportA tangible aspect to the audit service to help the customer evaluate the service, trust the service, and be comfortable with price paidView FeedbackQuestion 11Do all products have a technology platform?Correct AnswerNo, technology platforms are unique to products using technology as the basis of their productYes, products need technology to be manufactured.No, the technology as the basis for the product is irrelevant to describing a product.InYes, all products have some aspect of technology involved in them.View FeedbackQuestion 12For most customers, a fur coat would be an example of what type of consumer offering?shopping offeringspecialty offeringconvenience offeringunsought offeringView FeedbackQuestion 13Apple begins markting an iCar. In which stage of the product life cycle would you put the iCar?declineintroductionmaturitygrowthView FeedbackQuestion 14Kellogg Cereal markets All Bran, a non-sweetened and minimally processed cereal. It is in the decline stage of the product life cycle. What can Kellogg do to generate new interest in All Bran and extend the length of the product life cycle?Try to get better shelf position for All Bran so consumers see it better and therefore more likely to buy it.Consider the cereal a ‘dog’ and take it off the shelves and cut their losses.Correct AnswerFind a new market segment who would value the healthy cereal such as millinials.InOffer price promotions with deep discounts to sell more boxes of All Bran.View FeedbackQuestion 15Why is having a good brand a great marketing strategy?To ensure customers don’t buy competing offeringsSo that other products offered under the same brand name can receive the halo effect of the brand name and brand imageSo that marketers don’t have to constantly find new product namesSo that competitors can’t use the same brand nameView Feedbackweek 6Question 1Most shippers have track and trace systems to track their product loads in the supply chain. Having the capacity to track products helps shippers anticipate events that could disrupt the supply chain. Which of the following could disrupt the supply chain?employees taking sick daysshipping mistakes as a result of improper information inputted into the systemhurricane over the Atlantic Oceancustomers changing their mindsView FeedbackQuestion 2The definition of demand planning is _______.process of demanding channel members to provide value added if they want to be included in the supply chain.process for estimating how much product customers will buy.process of anticipating demand prior to production.process of determining how demanding customers will be when they receive their order.View FeedbackQuestion 3Which of the following best describe the concepts that influence the price of a product or service?demand, competition, cost, and governmentdesign, development, materials, and taxationcost, communication, convenience, and competitiondesign, delivery, development, and demandView FeedbackQuestion 4Walmart is a multi-billion dollar retail company that is a buyer from several consumer goods manufacturers. Many of their suppliers have moved to Bentonville, Arkansas, the Walmart headquarters. Why do you think suppliers have moved so close to Walmart headquarters?Correct Answerto be around many of the suppliers to Walmart who tend to cluster in the same geographic area for convenienceInto be able to walk over purchase orders and not waste time with the mail service or an untrustworthy electronic ordering system.to ensure they can get to headquarters quicker than competitorsto be able to meet with the president of the company as often as possibleView FeedbackQuestion 5A local dermatologist has developed a new line of body scrub products for sensitive skin. She is unsure if she should sell her products through dermatologists’ offices or through retail chains such as Sephora. Which explanation best describes why the marketing channel decision is as important as pricing and product features?because one channel may want a greater percentage of the sale than the other channelInbecause it might be easier for her to make a distribution deal with Sephora, a national chain, as opposed to calling on individual doctor officers that may take too much time and money.because the skin scrub is like so many other products in that product category that selling through dermatologists offices would give it the aura of being an exclusive product.Correct Answerbecause place communicates to the customer something about the product’s value proposition, which includes the benefits and priceView FeedbackQuestion 6Peeps has been manufacturing candy since 1923. Recently they opened a retail store in the Mall of America and two additional locations. Since Peeps is intensively distributed in most other retail stores carrying candy, especially around Easter time, why would Peeps decide to add a new retail store channel?because Peeps wants to eliminate those other intensive channels of distribution and reposition themselves as an exclusive productbecause Peeps can’t always count on the other stores to carry their product.because the Peeps president wants to experiment with a direct channel of distributionbecause Peeps believes the retail stores will enhance their brand name recognition and sell more Peeps everywhere the candy is sold as a resultView FeedbackQuestion 7Breakeven point refers to ______.the point at which total costs equal total revenue.the point at which revenue equals units sold.the point at which the firm can finally make a profit.the point at which consumers have had enough of a product.View FeedbackQuestion 8The most efficient and effective manner in which to place a product into the hands of the customer is one way to define ________.Inlogistics.members.Correct Answervalue chain.intermediaries.View FeedbackQuestion 9The shortest marketing channel consists of two parties, the producer and the consumer. This statement best describes which of the following concepts?mono-channel marketingindirect channeldirect channeltraditional channelView FeedbackQuestion 10Which of the following intermediaries buys large quantities of a product and breaks it down into smaller units more convenient for the customer to buy at retail?distributorsInmanufacturerCorrect Answerwholesalersagent/brokerView FeedbackQuestion 11_____ involves trying to sell a product in as many outlets as possible.Selective distributionIntensive distributionWholesale distributionExclusive distributionView FeedbackQuestion 12______ involves selling products through one or very few outlets.Selective distributionIntensive distributionWholesale distributionExclusive distributionView FeedbackQuestion 13Which of the following is NOT a pricing objectives?Inearning a targeted return on investmentCorrect Answerminimizing costsmaximizing salesmaximizing profitsView FeedbackQuestion 14Demand for a product is said to be inelastic when ______.an increase in price will cause demand to go up or stay the same.the price goes up the demand goes down.the price goes down, the product will end up in an outlet storethe price goes up, consumers look for bargains.View FeedbackQuestion 15Which unethical practice refers to competitors getting together and agreeing to charge the same price?predatory pricingskimmingprice fixingbait and switchView Feedbackweek 7Question 1 (1 point)Question 1 unsavedHow does Integrated Marketing Communications techniques add value for customers?Question 1 options:IMC integrates all of the product features and benefits into a compelling message.IMC identifies the basis for the sale to the right target market.IMC creates a visually exciting and compelling message that can be used in both advertising and public relations.IMC delivers a clear, consistent, and compelling message about the offering that consumers can understand however they are exposesd to the message.Question 2 (1 point)Question 2 unsavedMobile marketing means _______.Question 2 options:communicating messages that are designed to be received wherever a customer might be located.communicating messages that can have multiple meanings depending on the receiver.communicating messages on billboards seen by the target market on their way to work.communicating messages via cell phones or other mobile devices.Question 3 (1 point)Question 3 unsavedWhich of the following is NOT part of the promotion mix?Question 3 options:personal sellingpromotion objectivessales promotionpublic relationsQuestion 4 (1 point)Question 4 unsavedWhat is the difference between push and pull promotion strategies?Question 4 options:The choice of a push or pull strategy depends on the manufacturer.A push strategy is more aggressive than a pull strategy.The choice between push or pull strategy depends on the marketing communications budget.Push is communication aimed at the end user and pull is communication aimed at the trade.Question 5 (1 point)Question 5 unsavedIf you wanted to use television advertising in a vehicle such as the Super Bowl to ensure that as many members of your target market receive your message at least once you would be maximizing _______.Question 5 options:your time.your promotion budget.frequency.reach.Question 6 (1 point)Question 6 unsavedIf you had a highly complex technology product that requires a great deal of explanation and demonstration, you would most likely use _______________ as your primary promotion mix tool.Question 6 options:public relationssales promotionprofessional sellingQVC networkQuestion 7 (1 point)Question 7 unsavedApple is known to launch its new products using which promotion mix tool?Question 7 options:Extensive advertising campaign in all major daily papers and network televisionOffering deep discounts on the new product to penetrate the market before competitors can copy the Apple technology.A media event attended by all major networks and trade pressEducating Apple sales representations on the new product so they can explain it to their customersQuestion 8 (1 point)Question 8 unsavedIf a product is in the maturity stage of its product life cycle, which promotion tool would most likely be used to extend the life of the product’s life cycle?Question 8 options:advertisingsales promotionpublic relationsdirect marketingQuestion 9 (1 point)Question 9 unsavedWhich stage of the communication process is focused on ensuring the unique selling proposition is decoded by the consumer as precisely as intended?Question 9 options:feedbackmediaencodingnoiseQuestion 10 (1 point)Question 10 unsavedThe unique selling proposition is ________.Question 10 options:the ‘pitch’ used in the sales presentation.the reason why the consumer should buy the offering based on the benefits he will receive to fill his needs.the uniqueness of the salespeople needed to sell a product.the unique method used to place the product on the shelf.Question 11 (1 point)Question 11 unsavedAll of the following are frameworks for designing promotion objectives EXCEPT ______.Question 11 options:building primary demand.the AIDA model.minimizing the promotion budget.building selective demand.Question 12 (1 point)Question 12 unsavedWhich of the following statements about public relations is most accurate?Question 12 options:Public relations helps companies support their customer relationships and sales efforts by building rapport with customers, generating excitement for the offering, and supplementing other sales efforts.Public relations is free advertising that companies with minimal promotion budgets can use to sell their product.Public relations is necessary to create awareness for an offering because if the media likes it so will the consumers.Public relations involves convincing the media to say good things about an offering without having to pay for expensive traditional advertising or go through the effort of utilizing online media.Question 13 (1 point)Question 13 unsavedWhy should sales promotions be used only for a limited time?Question 13 options:Beause sales promotions should only be done around major holidaysBecause sales promotions make the offering look cheap and you only want to have discounts in certain times of the year to stimulate short term salesBecause sales promotions cost the company too much money and brings them too close to their breakeven point negatively affecting their profit goals.Because sales promotions should stimulate sales by giving the customer who has a positive attitude for the product but has not taken action a time constricted inducement to buy the offering.Question 14 (1 point)Question 14 unsavedWhich promotion budgeting method is the best method to begin the budgeting process?Question 14 options:percentage of last year’s sales methodaffordable methodobjective and task methodcompetitive parityQuestion 15 (1 point)Question 15 unsavedHow does the promotion budget affect the choice of promotion mix tools?Question 15 options:Some promotion mix tools such as traditional advertising may be too expensive for the company’s limited financial resources, so it can’t be included in the promotion mix even if it is the best tool for achieving a promotion objective.Large marketing communications budgets means the company can shotgun their messages knowing they will eventually reach all members of a target audience.The promotion budget drives all marketing communications decisions.Small marketing communications budgets means the company can’t do anything except less expensive public relations.homeworksweek 1MRKT 310 Principles of MarketingWeek 1 Writing AssignmentWhat is Strategic Marketing?Learning OutcomesCreating Value for Customers: Student can demonstrate an understanding of the concept of value creation.The Role of the Customer in the Company’s Strategic Planning. Student can assess the company’s commit to serving customer needs as evidenced in a company’s mission statement.SWOT analysis: Student can conduct a simple SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats) of a product or service offering and draw inferences from an analysis of the results.Competitive Analysis: Student can conduct a simple competitive analysis based on criteria important to the customers of the product or service.DirectionsSelect your product or service offering from the list in the Weekly Writing Assignment Discussion Forum.Research your product or service offering through the Internet and UMUCs virtual library (your references will need to be mostly academic sources. See library services if you do not know what an academic source means). Do not limit yourself to searching solely on the product or service name. Look up the industry it is in (Hoovers.com is a good source for this via the UMUC library) and search on that industry as well. Look up the direct competitors. Check industry journals and the trade press. Ask your family, friends, coworkers and others what they think about the product and each of the competitors. You may want to visit a retailer to compare the products on the shelves or visit all of the websites. Keep all your research as you will need it for future writing assignments.Prepare your assignment beginning with a title page with your name and and the name of your product or service. Then answer each of the following four questions in order and number the beginning of your response to each question. You do not need to repeat the question.Creating Value for Customers.Consider the customers you believe currently use your product or service and the definition of marketing offered in the course content. As we begin our study of marketing, what are your preliminary thoughts as to how you think the company creates value for its customers based on the concepts in this week’s readings.Role of the Customer in the Company’s Strategic Plan.The readings indicate that the best marketing begins with the customer and that commitment to the customer begins with including the customer in the company’s mission statement. Find your company’s mission statement. Repeat it (or attach as an exhibit if it is too long) and comment on its effectiveness in demonstrating the company’s commitment to having a customer focus. Could the mission statement have more focus on the customer? How would you recommend it be modified? Is it supported with value statements or other evidence of a customer focus?SWOT analysis. Identify at least one element of each of the SWOT categories (a strength, a weakness, an opportunity, and a threat). Explain your choice using a citation if needed. Then identify possible implications for each of the four elements. For example, if a strength is a a strong national brand name, the implication is that the company may be able to launch other related products under the positive umbrella of the same brand name. Conversely, if a major weakness is the company is carrying a lot of debt, the implication is that the company not not be able to achieve significant growth, but may have to consider retrenchment strategies.Competitive Analysis.Identify at least two major competitors or those two products that are trying to sell essentially identical products to the same type of consumer. Then, identify at least three criteria that are important to those consumers when they are making their decision as to which of the three competing offers to buy (e.g. price, specific benefit, service, warranty, convenience, specific feature, etc.). Make a little chart with the three criteria along the left-hand side and the competitor products (including your own product) across the top. Rank each of the products on a scale from 1= low to 5= high on each performs on each of the three criteria. Add down each column. Which product ranked highest overall based on the sum of the columns. Then, look at the highest score in each of the criteria boxes. Which products ranked the highest on each of the three criteria? Was it the same product, was it three different products? What do these results tell you about the competitive environment of your product category. Which product is the leader? Which product is the follower, challenger and nicher if those categories apply? Attach your chart as an exhibit.General Submission RequirementsPrepare as a word processed document (such as Microsoft Word).Your assignment should be the equivalent of two pages of double-spaced text, approximately 1/2 page for each of the four questions. Do not exceed this maximum unless permitted by your faculty member. Writing concisely and on point is one of the objectives of this course. You may attach exhibits that will not be counted towards your two page of double-spaced text.Be sure your name, writing assignment number, and the name of your product or service are on the first page of your writing assignment.Use a simple 12-point font such as Times New Roman. Use black ink for majority of your work and only use colors if it enhances your ability to communicate your thoughts.If the writing assignment requires external research, be sure to use footnotes and include a bibliography. You may use MLA or APA style, or any other college-level style guide. More information about using a style guide can be found in the UMUC’s virtual library accessible from your LEO classroom or at umuc.edu/library.Upload your word processed document in your LEO assignments by the due date in the LEO calendar.Refer to the grading rubric associated with the assignments. Be sure to note that 20% of your grade on this assignment will be based on your grammar, composition, adherence to the submission requirements, and use of an appropriate college-level style guide for writing and referencing.Any questions? Please post in the general discussion forum for Wweek 2MRKT 310 Principles of MarketingWeek 2 Writing AssignmentCustomer Satisfaction, Loyalty, Management and EmpowermentLearning OutcomesCustomer empowerment.Student can identify how their chosen product or service offering uses social networks to communicate and empower customers to be part of the marketing process.Customer satisfaction. Student can identify how customers communicate their satisfaction or dissatisfaction with the chosen product or service offering.Customer Relationship Management. Student can explain customer lifetime value and how a customer relationship management program can have a role in attracting and retaining most valuable customers.Customer privacy. Student can identify the product or service offerings privacy policy and analyze its effectiveness in protecting their customers information.DirectionsRefer to the product or service you selected last week. This week you want to take a closer look at the companys website to identify how that company interacts with its customers. If they have Facebook pages or other social media, check them out as well and add that information to your research data.You may want to find a Most Valuable Customer of the product or service if you are not one yourself, or alternatively think like an MVC. What is the evidence of an MVC of your product or service. It isn’t just that the customer regularly buys the product or service. It means that the customer is treated differently — better — than other customers. It means that the MVC represents about 20% of the company’s revenues. These are the customers with whom the company regularly communicates, offers special deals, and other ways as outlined in the text and as you can find with just a little bit of googling on the internet.You may want to calculate the lifetime value of a most valuable customer. See the formula in the week’s readings. If you are not an MVC yourself, make and share your assumptions about your calculation. If you are not an MVC, you might want to find someone who is and ask them why they are loyal to the product or service and what they feel the company does for them that is special that they don’t do for other customers.You may need call or visit a store to take a look at your product or service if the website does not provide you everything you need to evaluate the company’s product or service privacy policy. Usually the privacy policy is available on the website.Prepare your assignment beginning with a title page with your name and product or service. Then answer the following four questions in order and number the beginning of your response to each question.Customer Empowerment.How does your product or service offering empower its customers as discussed in the course readings this week? In other word, how are customers part of the marketing for the company? Identify the feedback vehicles they may use, especially social media. Do the social media efforts seem to be creating buzz marketing? If not, what could they do to generate more buzz?&

{
“@context”: “http://schema.org”,
“@type”: “WebPage”,
“name”: “Question #00172353: umuc mrkt310 full course latest 2015 december [ all discussions all homework and all 7 weeks quizes ]”,
“description”: “Tutorials for Question #00172353 categorized under Business and Marketing”,
“keywords”: “Business, Marketing, question #00172353, tutorial”,
“relatedLink”: “https://www.homeworkminutes.com/question/view/172353/umuc-mrkt310-full-course-latest-2015-december-all-discussions-all-homework-and-all-7-weeks-quizes”

}

Tutorials for this Question

Available for

$165.00

umuc mrkt310 full course latest 2015 december [ all discussions all homework and all 7 weeks quizes ]

Tutorial # 00167033 Posted On: 01/13/2016 05:56 PM

Posted By:

vikas

Questions:4725

Tutorials:4974

Feedback Score:
97% (2639 ratings)

Report this Tutorial as Inappropriate

Tutorial Preview
and xxx 7 xxxxx quizes ]umuc xxxxxxx full course xxxxxx

Attachments
umuc-mrkt310-all-full-course–.zip (489.85 KB)Preview not available.
Purchase this Tutorial @ $165.00 *

* – Additional Paypal / Transaction Handling Fee (3.9% of Tutorial price + $0.30) applicable

RSS
Home
Contact Us
Terms of Use

Academic Honesty Policy

Uploading copyrighted material is strictly prohibited. Refer to our DMCA Policy for more information.
This is an online marketplace for tutorials and homework help. All the content is provided by third parties and HomeworkMinutes.com is not liable for the same.

$(function() {
$(“#purchase_it”).on(“click”, function() {
$(“html, body”).animate({
scrollTop: $(‘#answers’).offset().top
}, 1000);
return false;
});
});

if(‘serviceWorker’ in navigator) {
navigator.serviceWorker
.register(‘https://www.homeworkminutes.com/assets/app/sw.js’)
.then(function() { console.log(“Service Worker Registered”); });
}

(function(i,s,o,g,r,a,m){i[‘GoogleAnalyticsObject’]=r;i[r]=i[r]||function(){
(i[r].q=i[r].q||[]).push(arguments)},i[r].l=1*new Date();a=s.createElement(o),
m=s.getElementsByTagName(o)[0];a.async=1;a.src=g;m.parentNode.insertBefore(a,m)
})(window,document,’script’,’//www.google-analytics.com/analytics.js’,’ga’);

ga(‘create’, ‘UA-42562947-1’, ‘homeworkminutes.com’);
ga(‘send’, ‘pageview’);

$(“.expand_work”).click(function(){
$(“.team_images”).toggle(500);
});
$(“.sub_col”).click(function(){
$(“.subjects”).toggle(500);
});

(function(){ var widget_id = ‘81387’;
var s = document.createElement(‘script’); s.type = ‘text/javascript’; s.async = true; s.src = ‘//code.jivosite.com/script/widget/’+widget_id; var ss = document.getElementsByTagName(‘script’)[0]; ss.parentNode.insertBefore(s, ss);})();

Quick Search

(please type in the exact tutorial number or question number to search)

Search by Question # GO
Or, Tutorial # GO

Loading…

Each week’s discussion forum has two major topics. General Rules for DiscussionsPlease use this discussion thread to ask any questions regarding the rulequizesweek 1Question 1Which of the following definitions of marketing most accurately reflects the definition of the American Marketing Association?1)Marketing is a process of producing maximum profits.2)Marketing is a social and managerial process by which individuals and organizations obtain what they want and need.3)Marketing is the creation of value for customers who then are able to buy what they need and want, when and where they want.4)Marketing is the activity, set of institutions, and processes for creating, communicating, delivering and exchanging offerings that have value for customers, clients, partners and society at large.View FeedbackQuestion 2Why can’t the term marketing be used to refer to advertising activities performed by a marketer?1)Because advertising is not one of many marketing communications tools2)Because marketing is a much broader, strategic discipline and advertising is only one part of the communication function of marketing3)Because advertising is commonly used interchangeably with the term marketing by professional marketers4)Because without advertising it won’t matter what the company markets because no one will know about itView FeedbackQuestion 3How do marketers ensure customers can find offerings?By ensuring their products are offered on the internetCorrect AnswerBy ensuring they developed supply chains that are designed to deliver the right product to the right customer at the right timeBy spreading word of mouth promotionsInBy ensuring that the customer understands how to use a product and why the product has value to them.View FeedbackQuestion 4What is marketing’s most important role?1)Bring needed products and services to consumer groups2)Contribute to the organization’s profits by ensuring the company is offering the right products.Correct Answer3)Create value for consumersIn4)Grow the organization in terms of market share, overall revenues, profit margin, or other measurement of success as defined in the organization’s strategic plan.View FeedbackQuestion 5The personal value equation refers to:Correct Answerthe relationship between the price of the product and how difficult it is to purchase the product versus the benefits the customer hopes to receive.Inhow much a consumer feels a particular product is worth.the combination of price and the benefits the customer hopes to receive from his purchase.the combination of the brand equity of the product, the degree to which the product is discounted, the number of competing products and the effort the consumer needs to purchase the product.View FeedbackQuestion 6What is an offering?The benefits of acquiring a particular product.The price a consumer pays to acquire a product.Correct AnswerA bundle of value deliverered via a product, a service, or a combination of the two, plus the priceInA tangible good a consumer can purchaseView FeedbackQuestion 7Which statement best describes the ‘offering’ of an Apple iphone.InA cell phone that costs more than competing offerings because consumers perceive that the iPhone offers more features than any other cell phone and is worth the price, and the Apple brand is known and respected.A state of the art mobile phone device that needs to be attached to a cell service provide for worldwide phone connectivityA means to connect with anyone, any where, any timeCorrect AnswerA bundle of features and benefits along with the reputation of Apple products, the warranty and ancillary supportView FeedbackQuestion 8What is the value of an organization having a customer-focused value proposition?A good value proposition will ensure that the organization achieves a profit or other goals.A value proposition is the tagline or jingles used by marketers in all of their marketing communications that customers can easily remember.A value proposition spells out the price of a product or service offering in terms the customer can understand and therefore make a decision. The customer does not need to search for the price.A value proposition helps customers quickly identify the benefits of a product or service offering, and can distinguish those features and benefits from competing offers.View FeedbackQuestion 9Which of the following marketers do you think practices the marketing concept?1)A cat food company that drops its price by 10%2)A use car salesman who wants to sell you a car that will provide her with the highest possible commission3)A restaurant that encourages customers to fill out a feedback card and use that information to improve the restaurant offering4)A new operating system that will replace an existing operating system within six months for an increase in user feesView FeedbackQuestion 10Why should marketers try to benefit society at large?Because marketing facilitates trade which makes people’s lives better.Because if they don’t goverments and consumer groups will eventually regulate the industry.Because all of society are potential customers.Because consumer advocacy groups can initiate a boycott of the company’s product.View FeedbackQuestion 11What are the major steps in a strategic planning process?1)conduct marketing research to identify customer needsdevelop a mission statementdevelop a valuable offeringcommunicate the offering2)environmental analysismission statementobjectivesvalue proposition and strategy formulation3)mission statementvalue propositionenvironmental analysisstrategy formulation4)develop mission statementdevelop corporate objectivesscan the internal and external environmentsdevelop product or service offeringsView FeedbackQuestion 12Which of the following represents a customer-focused mission statement.Our mission is to expand globally within the next five years.Our mission is to become the product of choice for all our customers.Our mission is to become the world’s leader in our technological field.Our mission is to grow the company with state of the art products and services.View FeedbackQuestion 13What is the reason why a good strategic plan includes an analysis of the current situation including a SWOT analysis?To ensure the organization identifies everything that happened in the past to include that history in its strategic planTo ensure all departments are represented in the strategic planning processTo ensure the organization does not repeat past mistakes.To ensure the organization plans to minimize its weaknesses and threats and maximize its strengths and opportunitiesView FeedbackQuestion 14Why is it important for organizations to adopt a marketing orientation?Because it no longer matters what an organization offers so long as it produces profits.Because the marketing orientation ensures the organization will reach maximum salesBecause the selling orientation doesn’t work anymoreBecause adopting a marketing orientation means the organization focuses its efforts and resources on creating value to satisfy customer wants and needsView FeedbackQuestion 15Why should an organization operate in an ethical and socially responsible manner?Correct AnswerBecause consumers are demanding ethical and socially responsible behavior.Because marketing has a bad reputation and companies need to regain the public’s trustInBecause organizations can be assessed heavy fines if they do not operate ethically and in a socially responsible manner.Because the organization’s officers can be held personally responsible if the company is found to have violated an ethical norm.View Feedbackweek 2Question 1What are the essential and effective components of customer empowerment?A customer relationship management program that ensures needs of MVC’s are being met better than other customersEncouraging customers to complain about products to online customer communities and the companyReferring customers to competitors in order to price compareEnabling customers to participate in the design of current and future products and provide feedbackView FeedbackQuestion 2What is the purpose of influencer marketing?Posting signs in a store to influence purchase decisions at the point of saleKey corporate officers infuencing the daily management of frontline employeesTargeting people known to influence others who may be potential customersUsing influencial celebrities for disinformation campaigns against competitorsView FeedbackQuestion 3When does a consumer become a customer?When a consumer buys a product or service for the first timeWhen the consumer wishes he could buy the productWhile a person stands in line to buy a productWhen the consumer acknowledges a need for a product or service that he wants to fillView FeedbackQuestion 4What might be a most favorable outcome of viral marketing?A company’s message is spread widely through a community by word of mouth.Customers post negative assessments on product review websites.Computer antivirus programs are upgraded.Public health numbers of contagious diseases declines as a result of public health awareness campaigns.View FeedbackQuestion 5Which of the following is NOT a type of online social media?Social networking sitesWikisA downloadable corporate brochureBlogs that enable content contributorsView FeedbackQuestion 6Which type of customer loyalty would marketers prefer?Complete loyaltyAttitudinal loyaltyMarketers don’t care if a customer is loyalBehavioral loyaltyView FeedbackQuestion 7What is one strategy for generating attitudinal loyalty?Correct AnswerBy engaging in cause-related marketing activities important to the customer communitiesBy developing a memorable logo that conveys the attitude of the product or serviceInBy using celebrity endorsers who are influencial in changing customers’ attitudes towards a product or serviceBy proving to customers that the company can be trustedView FeedbackQuestion 8Annie loves to travel on Delta because the frequent flier program allows her to fly more often. Which positive affect of a loyalty program does this describe?Spreader effectAccelerator effectPositive effectBlocker effectView FeedbackQuestion 9Doug is anxious to reach the 1 million point level in his Marriott rewards program so he can take his wife on an around the world vacation. He stays out of town on business trips as often a possible to try to increase the number of nights that count towards the 1 million. Doug is exhibiting which of the positive effects of the Marriott loyalty program?Longevity effectBlocker effectSpreader effectAccelerator effectView FeedbackQuestion 10Customer satisfaction means:The customer is delighted with the product or serviceThe customer tells all his friends how happy she is with her purchase.The product or service is exactly what the customer expected.The customer gives the company all ‘fully satisfied’ marks on a customer satisfaction survey.View FeedbackQuestion 11The best way a company can ensure customer satisfaction is to:send the customer a customer satisfaction survey after prompting them on the ‘right answers’.give the customer more than they are expecting.There is nothing a company can do to improve customer satisfaction because products and services can’t be perfect for everyone.establish appropriate expectations in the minds of the customers and deliver those expectations.View FeedbackQuestion 12Why is it important to measure customer satisfaction?Because customers who are unsatisfied want to vent their frustration to the company in a formal mannerBecause customer satisfaction is tied to employee compensationTo uncover problems the company was not aware of and constantly improve its products and servicesTo identify complaining customers before they experience cognitive dissonanceView FeedbackQuestion 13Should a company satisfy all its customers?Correct AnswerNo. There are too many consumer variables not in the marketer’s direct control that impacts the customer’s perception of satisfaction.Yes. A company that knows exactly what customers want should be able to deliver it.Yes. That is the standard the company should establish for themselves.InNo. Some people just can’t be satisfied no matter what the company does.View FeedbackQuestion 14Can consumers trust the product or service reviews they read online?Yes. These reviews are written by customers just like us.InNo. Only satisfied customers write reviews and the reviews are biased too favorably towards the productd.Correct AnswerNo. The principle of caveat emptor applies to the online environment.Yes. There are safeguards in place to eliminate negative or untrustworthy reviews.View FeedbackQuestion 15Permission marketing means:Correct AnswerA company asks the customer’s permission to send them messages.The company gives its permission for its marketers to send emails and other messages to potential customers.InThe customer asks the company to send him messages.The federal government grants permission for companies to send messages to customers.View FeedbackQuestion 1Wny is it important for marketers to understand consumer behavior theories?CorrectBecause in addition to marketing stimuli, the consumer has other stimuli they bring to their decision-making processesBecause marketers need to develop strategies for each of the consumer behavior factorsBecause they may be able to manipulate consumers into purchasing their productsBecause consumers are all different and need different products and servicesView FeedbackQuestion 2Which of the following stimuli can a marketer control?Correct AnswerThe price of an offering.IncorrectA consumer’s relationship with a brandWhen a consumer purchases a product or service offeringThe consumer’s social classView FeedbackQuestion 3How can a marketer influence the decision of a consumer who identifies with the upper social class?By only selling through the internetBy ensuring a reasonable price for the productCorrectBy appealing to their need for exclusivity by limiting distribution to only one exclusive retailerBy widely advertising in major urban newspapersView FeedbackQuestion 4The consumer purchase process begins when:the manufacturer promotes the availability of the product.the consumer surfs the internet looking for information on a particular product or service.a consumer sees an ad for something he wants on TV.Correctthe consumer identifies a need he wants to fill and has the resources to do so.View FeedbackQuestion 5Consumers ask their friends for product recommendations during which stage of the Consumer Purchasing Process?Product choice and purchaseCorrectSearch for informationProduct evaluationNeed recognitionView FeedbackQuestion 6What happens if a consumer purchases a product that does not live up to his expectations following an extensive consumer decision making process?The customer returns the product and hopefully gets a refund.IncorrectThe customer tells all his friends about his bad experience in hopes of influencing them to not purchase the product.Correct AnswerThe consumer experiences cognitive dissonance.The customer begins the decision-making process over again and hopefully has a better result.View FeedbackQuestion 7At which stage of the consumer decision-making process does the consumer actually own the product or service offering?Search for informationDisposal of the productProduct evaluationCorrectProduct choice and purchaseView FeedbackQuestion 8At what stage of the consumer decision process can a marketer influence the customer by having a highly recognizable brand name?IncorrectProduct evaluationProduct choice and purchaseCorrect AnswerSearch for informationNeed recognitionView FeedbackQuestion 9At what stage of the consumer decision process can a marketer focus on creating primary demand for a new product?CorrectNeed recognitionProduct evaluationProduct use and evaluationSearch for informationView FeedbackQuestion 10A buying decision in which the consumer is highly involved means:the consumer will make a list of pros and cons for each of the products under consideration.Correct Answerthe consumer views the purchase as risky because of the price or because the purchase will reflect some aspect of her personality that is important to her.the consumer doesn’t trust advertising and insists on taking the time to do all the research himself.Incorrectthe consumer likes to save money and shops for deals on every purchase.View FeedbackQuestion 11Why should marketing be concerned with disposal of a product as the last stage in the consumer decision process?Beause they might be able to charge for disposal of their productCorrectBecause consumers are more concerned with environmental issues, and consumer concerns should be the company’s concernsBecause they can use the old product to make new ones and increase profit marginsBecause government regulations require them to be concerned with disposal.View FeedbackQuestion 12When making a routine purchase, does the consumer go through all the stages in the consumer decision process?Yes. The consumer still goes through all the steps in the consumer decision process, but may take significantly less time at each of the stages.No The consumer does not have to pass through any of the stages in the consumer decision process.Yes. It doesn’t matter the frequency or size of the purchase the consumer goes through all the steps for each and every purchase.CorrectNo. If the consumer already knows what she wants because of prior experience and satisfaction with the product, she will go directly to the product choice and purchase stage.View FeedbackQuestion 13Why do marketers need to be concerned with situational factors affecting consumer behaviors?CorrectBecause situational factors greatly affect a consumer’s ability to buy a product or not buy a productBecause a situation may arise at the company that is not favorable to the consumerBecause situational factors identify whether or not the consumer has the means to buy the productBecause whether the product is purchased or not depends on the situationView FeedbackQuestion 14If you were going to look for a retirement savings product, one of the personal factors that is affecting your decision is:IncorrectLifestyleCorrect AnswerAgeSelf-conceptGenderView FeedbackQuestion 15If you were considering purchasing a season ticket to the symphony orchestra, which level of Maslow’s Hierarchy of Needs are you trying to fulfill?Safety needsSocial needsEsteem needsPsychological needsView Feedbackweek 4Your quiz has been submitted successfully.Question 1Target marketing may also be considered as ________.wide blasts of media messagesshotgun marketingundifferentiated marketingdifferentiated marketingView FeedbackQuestion 2If you were describing a market for farm equipment, which segmentation basis would be the primary descriptor of the market segment?demographicbehavioralpsychographicgeographicView FeedbackQuestion 3What kind of information would be considered in demographic segmentation?nationality, social class, job titlelocation, longevity, languageage, income, genderintelligence, maturity, stabilityView FeedbackQuestion 4What are the common characteristics of a family life cycle?A family’s transportation preferencesThe ups and downs a family faces over the cousre of a single yearThe age range of a familyThe stages a family goes through over time and the effects of these stages on their buying behaviorView FeedbackQuestion 5Does a customer’s ethnicity impact buying decisions?Consumer diversity is a social rather than a marketing concern.Ethnicity has a large impact on purchasing decisions.Ethnicity has a minor impact on purchasing decisions.Ethnicity has no impact on purchasing decisions.View FeedbackQuestion 6Psychographic segmentation deals with which customer characteristics?Addictions, avoidances, angtagonismsNeuroses, psychoses, dysfunctionsAge, gender, incomeValues, attitudes, lifestylesView FeedbackQuestion 7What might be among the benefits of effective market segmentation?Customer messages are more difficult to compose for segmented customers.There are no benefits to be gained by segmenting customers.InThe marketing department will be allocated a larger budget for more advertising to reach even more potential customers.Correct AnswerThe numbers of possible competitors decreases in a well-defined segmented market.View FeedbackQuestion 8What is the critical role of ‘positioning’ in marketing?It can incorporate a competitive message.It provides a cogent reason why a customer should buy a product.It can override a customer’s predisposition.It diverts attention from the product’s flaws.View FeedbackQuestion 9Which of the following is the best approach to repositioning a company’s products and/or brands?Correct AnswerChanging market perceptions with changes in promotional messagesInProduct and brand repositioning is impossible to achieveAn increased focus on a company in marketing messagesEliminating the product or brand from the company’s holdingsView FeedbackQuestion 10Demographics can be used to help companies develop products to meet consumer needs and to anticipate future needs. For example, if a power tool company learned that more women are making home-improvement product purchase, using this demographic data the company could _____.increase the price of all their consumer power tool products.stop producing consumer power tools.include large-print instructions with consumer power tool products.produce a line of pastel-colored power tools.View FeedbackQuestion 11Demographics can be used to help companies develop goods and services to meet consumer needs and to anticipate future needs. For example, a pizza shop has a limited delivery zone. The pizza shop owner learns that a new apartment building has just been built on the outskirts of town just outside their regular delivery area. The residents of the apartment building are young families. The pizza shop owner knows that young families are his biggest consumers. What should the pizza shop owner do?Ignore the new demographics of his growing community.Add new pizza specials to his menu that families will enjoy.Increase the scope of the delivery area to include the new apartment building.Survey existing customers to collect information about the growing community.View FeedbackQuestion 12A company that wants to focus all its limited resources on one market segment would practice which target-market strategy?UndifferentatedGlobalConcentratedMultisegment marketingView FeedbackQuestion 13Mary Jane is opening a new boutique store in the heart of an historic city. Mary Jane will only sell art produced by local artists as she noted other galleries were selling artwork from artists located across the country. Mary Jane will engage in what market target market strategy?DifferentiatedNicheUndifferentiatedMultisegmentView FeedbackQuestion 14Segmenting global markets is the same as segmenting domestic markets.InNo, global marketers need to segment only by picking countries in which they want to sell their products or services.No, customer variables in different countries are easier to identify than domestic customer variables.Yes, global markets are much easier to segment than domestic markets.Correct AnswerYes, the same segmentation variables apply to global as well as domestic markets.View FeedbackQuestion 15Which of the following is NOT a characteristic of an attractive market segment?The segment is sizable enough to be profitable.The segment is growing.The segment is all female.The segment is accessible.View Feedbackweek 5Question 1There are four levels of a product: core, tangible, augmented, and promised Which of the following represents an intangible product?A new projector screen TV for teens to share with their friendsAn outdoor kitchen to improve the value and appearance of a homeCorrect AnswerLife insurance with a high premium and high cash value after 20 yearsInA new Range Rover for its unique styling and brand nameView FeedbackQuestion 2What is the advantage of a service-dominated approach to products?Because everything today is essentially a serviceBecause it integrates the product, price, and service dimensions of an offeringBecause you don’t have to be concerned with tangible benefitsBecause services are more dominant today that pure goods.View FeedbackQuestion 3Which stages are part of the product life cycle?Early maturity, late maturity, demarketProduct development, product testing and launchIntroduction, launch, demarketingGrowth, maturity, declineView FeedbackQuestion 4The product line is a group of related offerings. Which answer does NOT explain the definition of a product line?A line extension can be addedCan be broad or narrowThe entire assortment of products a company offersCreated to make marketing strategies more efficientView FeedbackQuestion 5The service-dominant approach to marketing considers three separate and distinguishable characteristics. Which of the following is NOT one of them?PlanningProductsServicesPricesView FeedbackQuestion 6Which of the following best describe the new offering-development process?Product design, testing, feature screening, and commercializationIdea generation, idea screening, feature specification, development, testing, commercialization, and evaluationIdea generation, development, and commercializationIdeation, design, testing, screening, development, and evaluationView FeedbackQuestion 7In the idea screening stage, companies evaluate new offerings by determining ______.if the product costs more during idea generation than expected.the product’s featuresif the product fits with the image and corporate strategyif the product works like it is supposed to work or if it needs further development.View FeedbackQuestion 8Price is _______.the amount of money a customer pays to receive the offering’s benefits.the value the company believes the product is worth in order for them to make a profit.the manufacturer’s suggested list price (mslp) and not necessarily what the consumer will pay for an offering.always expressed in terms of US dollars.View FeedbackQuestion 9Which of the following is an example of total cost of ownership?A BOGO (buy one get one free) price for a pair of shoespurchase of a blood glucose meter and the strips necessary to test blood glucose levels.a Lego set and another related Lego productPrice of a hair appointment and the cost of gas to get to the salonView FeedbackQuestion 10When an accounting firm packages its audit report in an expensive official looking report cover using linen stationary and the logo embossed on every page, what are they trying to convey to the customer?a way to present canned information in a way that looks customizedto appear as if their service is really a productA marketing message to promote their brand name to anyone who sees the reportA tangible aspect to the audit service to help the customer evaluate the service, trust the service, and be comfortable with price paidView FeedbackQuestion 11Do all products have a technology platform?Correct AnswerNo, technology platforms are unique to products using technology as the basis of their productYes, products need technology to be manufactured.No, the technology as the basis for the product is irrelevant to describing a product.InYes, all products have some aspect of technology involved in them.View FeedbackQuestion 12For most customers, a fur coat would be an example of what type of consumer offering?shopping offeringspecialty offeringconvenience offeringunsought offeringView FeedbackQuestion 13Apple begins markting an iCar. In which stage of the product life cycle would you put the iCar?declineintroductionmaturitygrowthView FeedbackQuestion 14Kellogg Cereal markets All Bran, a non-sweetened and minimally processed cereal. It is in the decline stage of the product life cycle. What can Kellogg do to generate new interest in All Bran and extend the length of the product life cycle?Try to get better shelf position for All Bran so consumers see it better and therefore more likely to buy it.Consider the cereal a ‘dog’ and take it off the shelves and cut their losses.Correct AnswerFind a new market segment who would value the healthy cereal such as millinials.InOffer price promotions with deep discounts to sell more boxes of All Bran.View FeedbackQuestion 15Why is having a good brand a great marketing strategy?To ensure customers don’t buy competing offeringsSo that other products offered under the same brand name can receive the halo effect of the brand name and brand imageSo that marketers don’t have to constantly find new product namesSo that competitors can’t use the same brand nameView Feedbackweek 6Question 1Most shippers have track and trace systems to track their product loads in the supply chain. Having the capacity to track products helps shippers anticipate events that could disrupt the supply chain. Which of the following could disrupt the supply chain?employees taking sick daysshipping mistakes as a result of improper information inputted into the systemhurricane over the Atlantic Oceancustomers changing their mindsView FeedbackQuestion 2The definition of demand planning is _______.process of demanding channel members to provide value added if they want to be included in the supply chain.process for estimating how much product customers will buy.process of anticipating demand prior to production.process of determining how demanding customers will be when they receive their order.View FeedbackQuestion 3Which of the following best describe the concepts that influence the price of a product or service?demand, competition, cost, and governmentdesign, development, materials, and taxationcost, communication, convenience, and competitiondesign, delivery, development, and demandView FeedbackQuestion 4Walmart is a multi-billion dollar retail company that is a buyer from several consumer goods manufacturers. Many of their suppliers have moved to Bentonville, Arkansas, the Walmart headquarters. Why do you think suppliers have moved so close to Walmart headquarters?Correct Answerto be around many of the suppliers to Walmart who tend to cluster in the same geographic area for convenienceInto be able to walk over purchase orders and not waste time with the mail service or an untrustworthy electronic ordering system.to ensure they can get to headquarters quicker than competitorsto be able to meet with the president of the company as often as possibleView FeedbackQuestion 5A local dermatologist has developed a new line of body scrub products for sensitive skin. She is unsure if she should sell her products through dermatologists’ offices or through retail chains such as Sephora. Which explanation best describes why the marketing channel decision is as important as pricing and product features?because one channel may want a greater percentage of the sale than the other channelInbecause it might be easier for her to make a distribution deal with Sephora, a national chain, as opposed to calling on individual doctor officers that may take too much time and money.because the skin scrub is like so many other products in that product category that selling through dermatologists offices would give it the aura of being an exclusive product.Correct Answerbecause place communicates to the customer something about the product’s value proposition, which includes the benefits and priceView FeedbackQuestion 6Peeps has been manufacturing candy since 1923. Recently they opened a retail store in the Mall of America and two additional locations. Since Peeps is intensively distributed in most other retail stores carrying candy, especially around Easter time, why would Peeps decide to add a new retail store channel?because Peeps wants to eliminate those other intensive channels of distribution and reposition themselves as an exclusive productbecause Peeps can’t always count on the other stores to carry their product.because the Peeps president wants to experiment with a direct channel of distributionbecause Peeps believes the retail stores will enhance their brand name recognition and sell more Peeps everywhere the candy is sold as a resultView FeedbackQuestion 7Breakeven point refers to ______.the point at which total costs equal total revenue.the point at which revenue equals units sold.the point at which the firm can finally make a profit.the point at which consumers have had enough of a product.View FeedbackQuestion 8The most efficient and effective manner in which to place a product into the hands of the customer is one way to define ________.Inlogistics.members.Correct Answervalue chain.intermediaries.View FeedbackQuestion 9The shortest marketing channel consists of two parties, the producer and the consumer. This statement best describes which of the following concepts?mono-channel marketingindirect channeldirect channeltraditional channelView FeedbackQuestion 10Which of the following intermediaries buys large quantities of a product and breaks it down into smaller units more convenient for the customer to buy at retail?distributorsInmanufacturerCorrect Answerwholesalersagent/brokerView FeedbackQuestion 11_____ involves trying to sell a product in as many outlets as possible.Selective distributionIntensive distributionWholesale distributionExclusive distributionView FeedbackQuestion 12______ involves selling products through one or very few outlets.Selective distributionIntensive distributionWholesale distributionExclusive distributionView FeedbackQuestion 13Which of the following is NOT a pricing objectives?Inearning a targeted return on investmentCorrect Answerminimizing costsmaximizing salesmaximizing profitsView FeedbackQuestion 14Demand for a product is said to be inelastic when ______.an increase in price will cause demand to go up or stay the same.the price goes up the demand goes down.the price goes down, the product will end up in an outlet storethe price goes up, consumers look for bargains.View FeedbackQuestion 15Which unethical practice refers to competitors getting together and agreeing to charge the same price?predatory pricingskimmingprice fixingbait and switchView Feedbackweek 7Question 1 unsavedHow does Integrated Marketing Communications techniques add value for customers?Question 1 options:IMC integrates all of the product features and benefits into a compelling message.IMC identifies the basis for the sale to the right target market.IMC creates a visually exciting and compelling message that can be used in both advertising and public relations.IMC delivers a clear, consistent, and compelling message about the offering that consumers can understand however they are exposesd to the message.Question 2 (1 point)Question 2 unsavedMobile marketing means _______.Question 2 options:communicating messages that are designed to be received wherever a customer might be located.communicating messages that can have multiple meanings depending on the receiver.communicating messages on billboards seen by the target market on their way to work.communicating messages via cell phones or other mobile devices.Question 3 (1 point)Question 3 unsavedWhich of the following is NOT part of the promotion mix?Question 3 options:personal sellingpromotion objectivessales promotionpublic relationsQuestion 4 (1 point)Question 4 unsavedWhat is the difference between push and pull promotion strategies?Question 4 options:The choice of a push or pull strategy depends on the manufacturer.A push strategy is more aggressive than a pull strategy.The choice between push or pull strategy depends on the marketing communications budget.Push is communication aimed at the end user and pull is communication aimed at the trade.Question 5 (1 point)Question 5 unsavedIf you wanted to use television advertising in a vehicle such as the Super Bowl to ensure that as many members of your target market receive your message at least once you would be maximizing _______.Question 5 options:your time.your promotion budget.frequency.reach.Question 6 (1 point)Question 6 unsavedIf you had a highly complex technology product that requires a great deal of explanation and demonstration, you would most likely use _______________ as your primary promotion mix tool.Question 6 options:public relationssales promotionprofessional sellingQVC networkQuestion 7 (1 point)Question 7 unsavedApple is known to launch its new products using which promotion mix tool?Question 7 options:Extensive advertising campaign in all major daily papers and network televisionOffering deep discounts on the new product to penetrate the market before competitors can copy the Apple technology.A media event attended by all major networks and trade pressEducating Apple sales representations on the new product so they can explain it to their customersQuestion 8 (1 point)Question 8 unsavedIf a product is in the maturity stage of its product life cycle, which promotion tool would most likely be used to extend the life of the product’s life cycle?Question 8 options:advertisingsales promotionpublic relationsdirect marketingQuestion 9 (1 point)Question 9 unsavedWhich stage of the communication process is focused on ensuring the unique selling proposition is decoded by the consumer as precisely as intended?Question 9 options:feedbackmediaencodingnoiseQuestion 10 (1 point)Question 10 unsavedThe unique selling proposition is ________.Question 10 options:the ‘pitch’ used in the sales presentation.the reason why the consumer should buy the offering based on the benefits he will receive to fill his needs.the uniqueness of the salespeople needed to sell a product.the unique method used to place the product on the shelf.Question 11 (1 point)Question 11 unsavedAll of the following are frameworks for designing promotion objectives EXCEPT ______.Question 11 options:building primary demand.the AIDA model.minimizing the promotion budget.building selective demand.Question 12 (1 point)Question 12 unsavedWhich of the following statements about public relations is most accurate?Question 12 options:Public relations helps companies support their customer relationships and sales efforts by building rapport with customers, generating excitement for the offering, and supplementing other sales efforts.Public relations is free advertising that companies with minimal promotion budgets can use to sell their product.Public relations is necessary to create awareness for an offering because if the media likes it so will the consumers.Public relations involves convincing the media to say good things about an offering without having to pay for expensive traditional advertising or go through the effort of utilizing online media.Question 13 (1 point)Question 13 unsavedWhy should sales promotions be used only for a limited time?Question 13 options:Beause sales promotions should only be done around major holidaysBecause sales promotions make the offering look cheap and you only want to have discounts in certain times of the year to stimulate short term salesBecause sales promotions cost the company too much money and brings them too close to their breakeven point negatively affecting their profit goals.Because sales promotions should stimulate sales by giving the customer who has a positive attitude for the product but has not taken action a time constricted inducement to buy the offering.Question 14 (1 point)Question 14 unsavedWhich promotion budgeting method is the best method to begin the budgeting process?Question 14 options:percentage of last year’s sales methodaffordable methodobjective and task methodcompetitive parityQuestion 15 (1 point)Question 15 unsavedHow does the promotion budget affect the choice of promotion mix tools?Question 15 options:Some promotion mix tools such as traditional advertising may be too expensive for the company’s limited financial resources, so it can’t be included in the promotion mix even if it is the best tool for achieving a promotion objective.Large marketing communications budgets means the company can shotgun their messages knowing they will eventually reach all members of a target audience.The promotion budget drives all marketing communications decisions.Small marketing communications budgets means the company can’t do anything except less expensive public relations.homeworksMRKT 310 Principles of MarketingWeek 1 Writing AssignmentWhat is Strategic Marketing?Learning OutcomesDirectionsGeneral Submission RequirementsPrepare as a word processed document (such as Microsoft Word).Your assignment should be the equivalent of two pages of double-spaced text, approximately 1/2 page for each of the four questions. Do not exceed this maximum unless permitted by your faculty member. Writing concisely and on point is one of the objectives of this course. You may attach exhibits that will not be counted towards your two page of double-spaced text.Be sure your name, writing assignment number, and the name of your product or service are on the first page of your writing assignment.Use a simple 12-point font such as Times New Roman. Use black ink for majority of your work and only use colors if it enhances your ability to communicate your thoughts.If the writing assignment requires external research, be sure to use footnotes and include a bibliography. You may use MLA or APA style, or any other college-level style guide. More information about using a style guide can be found in the UMUC’s virtual library accessible from your LEO classroom or at umuc.edu/library.Upload your word processed document in your LEO assignments by the due date in the LEO calendar.Refer to the grading rubric associated with the assignments. Be sure to note that 20% of your grade on this assignment will be based on your grammar, composition, adherence to the submission requirements, and use of an appropriate college-level style guide for writing and referencing.Any questions? Please post in the general discussion forum for Wweek 2MRKT 310 Principles of MarketingWeek 2 Writing AssignmentCustomer Satisfaction, Loyalty, Management and EmpowermentLearning OutcomesDirectionsUploading copyrighted material is strictly prohibited. Refer to our DMCA Policy for more information. This is an online marketplace for tutorials and homework help. All the content is provided by third parties and HomeworkMinutes.com is not liable for the same.

Our website has a team of professional writers who can help you write any of your homework. They will write your papers from scratch. We also have a team of editors just to make sure all papers are of HIGH QUALITY & PLAGIARISM FREE. To make an Order you only need to click Ask A Question and we will direct you to our Order Page at WriteDemy. Then fill Our Order Form with all your assignment instructions. Select your deadline and pay for your paper. You will get it few hours before your set deadline.

Fill in all the assignment paper details that are required in the order form with the standard information being the page count, deadline, academic level and type of paper. It is advisable to have this information at hand so that you can quickly fill in the necessary information needed in the form for the essay writer to be immediately assigned to your writing project. Make payment for the custom essay order to enable us to assign a suitable writer to your order. Payments are made through Paypal on a secured billing page. Finally, sit back and relax.

Do you need an answer to this or any other questions?

About Wridemy

We are a professional paper writing website. If you have searched a question and bumped into our website just know you are in the right place to get help in your coursework. We offer HIGH QUALITY & PLAGIARISM FREE Papers.

How It Works

To make an Order you only need to click on “Place Order” and we will direct you to our Order Page. Fill Our Order Form with all your assignment instructions. Select your deadline and pay for your paper. You will get it few hours before your set deadline.

Are there Discounts?

All new clients are eligible for 20% off in their first Order. Our payment method is safe and secure.

Study Help

About Us

14 Aug discussionsEach week’s discussion forum has two major topics. General Questions

About Wridemy

We are a professional paper writing website. If you have searched a question and bumped into our website just know you are in the right place to get help in your coursework. We offer HIGH QUALITY & PLAGIARISM FREE Papers.

How It Works

Are there Discounts?

Hire a tutor today CLICK HERE to make your first order

Wridemy