14 Aug Assignment 3: Entry Plan into International Market This assignment will provide

Assignment 3: Entry Plan into International Market
This assignment will provide you with firsthand experience in developing a
strategic marketing plan for entering a new international market. Choose a
global company that you are familiar with for this paper. Note: Do not use a
company from a previous assignments or discussions. Use the Internet or Strayer
Library to research the following components of the global company that you have
chosen:

Company Profile (History & Analysis)
Product(s)
Financial Status
Market Position
Analysis of current global operating environments
Integrated marketing communication (IMC) Strategy
Strengths and Weaknesses Analysis
Sustainable Competitive Advantage(s) enjoyed by the firm
Sources of funds for the project
Pro-Forma Balance Sheet & Income Statement for five (5) years
Cash-Flow Statement

Note: You may also use the
following resource for your research:

Financial profiles for global companies: .morningstar.com/stockReturns/CapWtdIndustryReturns.html”>http://news.morningstar.com/stockReturns/CapWtdIndustryReturns.html

Write an eight to ten (8-10) page paper in which you:
1. Choose a country into which the company you selected may expand. Note:
Ensure that the country you chose is currently not doing business with the
selected company in any capacity (e.g., exporting, FDI, or contract
manufacturing).
2. Develop a brief profile of the country that you have chosen. The summary
should include:

Geographic and historical data regarding international business
Political and legal environment for conducting international business
Business customs and practices
Economic environment
Socio-economic analysis which should include the factors of concern (e.g.,
population characteristics, language, GDP, taxation, personal income, labor,
industries, communication networks, imports / exports, and major trading
partners countries).
Note: Refer the following resource to complete this criterion of the
assignment:

A Basic Guide to Exporting Contents .gov/basicguide/eg_main_017244.asp”>http://export.gov/basicguide/eg_main_017244.asp
Business weeks Magazine covering Global Marketing .businessweek.com/global-marketing/”>http://bx.businessweek.com/global-marketing/

3. Ascertain the possibility and feasibility of financial, distribution, and
marketing partnerships for the company within the chosen country. Your research
should include:

Market structure and analysis (e.g., channels- direct or indirect)
Currency considerations
e-Commerce
Impact of regional and global trade integration
Potential volume of trade
The marketing mix components
Key cultural dimensions affecting marketing operations
4. Analyze the key reasons why the entering the market in the country that
you have chosen is justified. Include your research and analysis from Criteria 1
and 2 of this assignment to support the response.
5. Determine at least three (3) potential risks of foreign market expansion
into the country that you have chosen (e.g., language barriers, regulatory,
taxation, expropriation, etc.). Suggest one (1) strategy to mitigate each risk
that you have determined using weighted metrics with a baseline number(s).
6. Determine at least three (3) potential benefits of foreign market
expansion into the country that you have chosen. Suggest one (1) strategy to
maximize each benefit that you have determined.
7. Suggest at least two (2) ways in which you would adapt the operational
strategies of your chosen company both to fit the changing dynamics of foreign
markets and to foster a competitive advantage for the company.
8. Use at least six (6) academic resources in this assignment. Note:
Wikipedia and other similar Websites do not qualify as academic resources.

Your assignment must follow these formatting requirements:

Be typed, double spaced, using Times New Roman font (size 12), with one-inch
margins on all sides; citations and references must follow APA or
school-specific format. Check with your professor for any additional
instructions.
Include a cover page containing the title of the assignment, the students
name, the professors name, the course title, and the date. The cover page and
the reference page are not included in the required assignment page length. The
specific course learning outcomes associated with this assignment are:
Formulate, implement, and evaluate effective marketing strategies based on
an analysis of global operating environments, market dynamics, and internal
capabilities.
Analyze the major economic, cultural, and political / legal aspects of the
international business environment, including the economic dynamics of foreign
trade, impact of regional and global trade integration, and key cultural
dimensions affecting marketing operations.
Assess the potential risks and benefits of various international markets and
formulate effective market entry strategies to support foreign market
expansion.
Integrate global information systems in the use of market research.
Integrate the concepts of market segmentation, product development, and
pricing policies into viable marketing strategy to fit a variety of
international market environments.
Construct product distribution channels and logistics to meet marketing
objectives and fit a variety of global market environments.
Analyze an integrated marketing communication (IMC) strategy to support
global marketing operations.
Integrate global e-Commerce into the marketing strategy.
Evaluate and adapt corporate marketing strategies to fit the changing
dynamics of foreign markets and foster a competitive advantage.
Use technology and information resources to research issues in international
marketing.
Write clearly and concisely about international marketing using proper
writing mechanics.

Grading for this assignment will be based on answer quality, logic /
organization of the paper, and language and writing skills, using the following
rubric .strayer.edu/bbcswebdav/institution/MKT/505/1138/Week10-1138/Week%2010%20Assignment%203%20Grading%20Rubric.html”>here.Assignment 3: Entry Plan into International MarketThis assignment will provide you with firsthand experience in developing a
strategic marketing plan for entering a new international market. Choose a
global company that you are familiar with for this paper. Note: Do not use a
company from a previous assignments or discussions. Use the Internet or Strayer
Library to research the following components of the global company that you have
chosen:Note: You may also use the
following resource for your research:Write an eight to ten (8-10) page paper in which you:1. Choose a country into which the company you selected may expand. Note:
Ensure that the country you chose is currently not doing business with the
selected company in any capacity (e.g., exporting, FDI, or contract
manufacturing).2. Develop a brief profile of the country that you have chosen. The summary
should include:Note: Refer the following resource to complete this criterion of the
assignment:3. Ascertain the possibility and feasibility of financial, distribution, and
marketing partnerships for the company within the chosen country. Your research
should include:4. Analyze the key reasons why the entering the market in the country that
you have chosen is justified. Include your research and analysis from Criteria 1
and 2 of this assignment to support the response.5. Determine at least three (3) potential risks of foreign market expansion
into the country that you have chosen (e.g., language barriers, regulatory,
taxation, expropriation, etc.). Suggest one (1) strategy to mitigate each risk
that you have determined using weighted metrics with a baseline number(s).6. Determine at least three (3) potential benefits of foreign market
expansion into the country that you have chosen. Suggest one (1) strategy to
maximize each benefit that you have determined.7. Suggest at least two (2) ways in which you would adapt the operational
strategies of your chosen company both to fit the changing dynamics of foreign
markets and to foster a competitive advantage for the company.8. Use at least six (6) academic resources in this assignment. Note:
Wikipedia and other similar Websites do not qualify as academic resources.Your assignment must follow these formatting requirements:Grading for this assignment will be based on answer quality, logic /
organization of the paper, and language and writing skills, using the following
rubric .strayer.edu/bbcswebdav/institution/MKT/505/1138/Week10-1138/Week%2010%20Assignment%203%20Grading%20Rubric.html”>here.

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