14 Aug Read attached You Tube word document and answer 10 questions (10 pages): [Q1]

Read attached You Tube
word document and answer 10 questions (10 pages):

[Q1]Describe Pestel analysis (environmental influences on buying
behaviors) for firms in either the travel industry, electronic, or
adhesive based on case study for that industry. This is the macro environment not the micro or
company factors (1page)

[Q2]Create a stakeholder analysis – looking at the impact of each (power and
influence) and the impact of
globalization on each stakeholder. (1 page)

[Q3]Competitive Positioning
Maps are an important way to access
the firm’s competitive position as compared to the strength of competing
firms. You may also use an analysis similar to the one found in
exhibit 8.6 or 8.7 of Mullins and Walker. If there is
insufficient information in the case you may use the internet to gather
additional information. (1 page)

[Q4]Perform a TOWS Matrix( strategy from strength, weakness, opportunity, and
threats) analysis for firm and from the tows create a VRIO table (1 page)

[Q5]In looking at the whole
environment assess the key factors using a Porter’s Five force analysis (see Lehmann and Winer).
Then apply the Pestel factors from question 1in order to identify the
support for the industry (Porter’s diamond model) by the nation and the
relevant market boundaries (or what factor causes a customer to prefer one
competitor over the other).westga.edu/~bquest/1997/ecnmkt.html” title=”What Can Economics Learn From Marketing’s Market Structure Analysis?”>http://www.westga.edu/~bquest/1997/ecnmkt.html
In other words: based on the
Pestel analysis – create the Porter’s
diamond model analysis for the industry. When analyzing the demand
conditions include the relevant market boundaries based on your Pestel
analysis.(1
page)

[Q6]Read the annual report for the
firm- create an SBU analysis based
on their SBUs from their annual report:.corporate-ir.net/phoenix.zhtml?c=140690&p=irol-reportsother2″ title=”Carnival Corporation Financial Reports”>http://phx.corporate-ir.net/phoenix.zhtml?c=140690&p=irol-reportsother2. Where would you increase
invests, maintain current investments, divest of current investments (or get
rid of lines). Then based on the chapter 9 in book what is the business level strategy for each SBU?(1 page)

[Q7]If you were to segment the market
(I want you to define your segments) how would you describe the typical decision making process for
selecting a supplier for each of your segments?You may use the
Positioning graph. Remember keep it simple to be useful and do not segment by
product but customer characteristics. (1 page)

[Q8]Complete
the following table
based on your segments in 7. You may add additional rows based on your
segmentation of the market in 7. You may find mini-lectures
helpful when identifying marketing mix strategies (see product life cycle
documents). (1 page)

Segment

Marketing Strategy to
reach market segment

Product mix strategy

Pricing strategy

Channel strategy

Promotion strategy

[Q9]Based on the segments described in
question 7, which market would you
target and what would be your marketing strategy for that target market.
(1 page)

[Q10]In thinking about the types of
world market or global strategies that carnival corporation uses, what “GLOBAL OR WORLD MARKET’
strategy (refer to corporate strategy mini-lecture) do you recommend and why?(1 page)

Mullins, John W. and Walker, Orville C. Marketing Management a Strategic Decision-Making Approach,
eighth Edition McGraw-Hill Irwin 2013 ISBN 978-0-07-802879-3Read attached You Tube
word document and answer 10 questions (10 pages):[Q1]Describe Pestel analysis (environmental influences on buying
behaviors) for firms in either the travel industry, electronic, or
adhesive based on case study for that industry. This is the macro environment not the micro or
company factors (1page)[Q2]Create a stakeholder analysis – looking at the impact of each (power and
influence) and the impact of
globalization on each stakeholder. (1 page)[Q3]Competitive Positioning
Maps are an important way to access
the firm’s competitive position as compared to the strength of competing
firms. You may also use an analysis similar to the one found in
exhibit 8.6 or 8.7 of Mullins and Walker. If there is
insufficient information in the case you may use the internet to gather
additional information. (1 page)[Q4]Perform a TOWS Matrix( strategy from strength, weakness, opportunity, and
threats) analysis for firm and from the tows create a VRIO table (1 page)[Q5]In looking at the whole
environment assess the key factors using a Porter’s Five force analysis (see Lehmann and Winer).Then apply the Pestel factors from question 1in order to identify the
support for the industry (Porter’s diamond model) by the nation and the
relevant market boundaries (or what factor causes a customer to prefer one
competitor over the other).westga.edu/~bquest/1997/ecnmkt.html” title=”What Can Economics Learn From Marketing’s Market Structure Analysis?”>http://www.westga.edu/~bquest/1997/ecnmkt.htmlIn other words: based on the
Pestel analysis – create the Porter’s
diamond model analysis for the industry. When analyzing the demand
conditions include the relevant market boundaries based on your Pestel
analysis.(1
page)[Q6]Read the annual report for the
firm- create an SBU analysis based
on their SBUs from their annual report:.corporate-ir.net/phoenix.zhtml?c=140690&p=irol-reportsother2″ title=”Carnival Corporation Financial Reports”>http://phx.corporate-ir.net/phoenix.zhtml?c=140690&p=irol-reportsother2. Where would you increase
invests, maintain current investments, divest of current investments (or get
rid of lines). Then based on the chapter 9 in book what is the business level strategy for each SBU?(1 page)[Q7]If you were to segment the market
(I want you to define your segments) how would you describe the typical decision making process for
selecting a supplier for each of your segments?You may use the
Positioning graph. Remember keep it simple to be useful and do not segment by
product but customer characteristics. (1 page)[Q8]Complete
the following table
based on your segments in 7. You may add additional rows based on your
segmentation of the market in 7. You may find mini-lectures
helpful when identifying marketing mix strategies (see product life cycle
documents). (1 page)SegmentMarketing Strategy to
reach market segmentProduct mix strategyPricing strategyChannel strategyPromotion strategy[Q9]Based on the segments described in
question 7, which market would you
target and what would be your marketing strategy for that target market.(1 page)[Q10]In thinking about the types of
world market or global strategies that carnival corporation uses, what “GLOBAL OR WORLD MARKET’
strategy (refer to corporate strategy mini-lecture) do you recommend and why?(1 page)Mullins, John W. and Walker, Orville C. Marketing Management a Strategic Decision-Making Approach,
eighth Edition McGraw-Hill Irwin 2013 ISBN 978-0-07-802879-3

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