14 Aug In the last unit, you reflected on the product element of the marketing mix. You

In the last unit, you reflected on the product element of the
marketing mix. You were asked to present a new product to the CEO. The CEO
likes the concept but wants you to come back with a strong pricing strategy.
Based on the diagram and information below, discuss your pricing strategy for
your new product.
1.
Make sure you include pricing objectives, industry conditions, and
the pricing strategy you recommend for your product.
2.
Try to be as specific as possible and provide the CEO with a
recommended price for one single unit.
3.
Lastly, create a break-even analysis based on your average sale
based on the following numbers:
Fixed cost per year $500,000
Average cost per single unit $ this number is provided by you.
Variable cost 40% of average cost per single unit.
.png” alt=”http://content-bus.kaplan.edu/MT450_1405C/highresmedia/Unit_7_image.png”>
Types of pricing

Cost based pricing

Demand based pricing

Competition based pricing

Value based pricing strategy

Maximizing volume pricing

Prestige pricing

Reference pricing

Bundle pricing

Multiple-unit pricing

EDLP pricing

Odd-Even pricing

Customary pricing

Assignment
For this Assignment, you will be using the
PowerPoint narration tool to create your own audiovisual presentation.
Once you have done this, you can put this
skill on your resume. Audiovisual presentations are used in everything
from customer service response, training
employees, solving problems in the workplace, explaining instructions to
colleagues and responding to stakeholders
concerning business issues.
You can either record a narration before
you run a presentation or record a narration during a presentation and
include audience comments in the recording.
If you do not want narration throughout the presentation, you can
record comments only on selected slides or
turn off the narration so that it plays only when you want it to play.
You can also use Brainshark.com to record
your presentation.
In this Assignment, you will engage in the
development of the following professional competencies:
? Verbal
? Meet Project Deadlines
Submit your response in a PowerPoint
presentation consisting of 7 slides, using 24-pt. font,

In the last unit, you reflected on the product element of the
marketing mix. You were asked to present a new product to the CEO. The CEO
likes the concept but wants you to come back with a strong pricing strategy.
Based on the diagram and information below, discuss your pricing strategy for
your new product.1.
Make sure you include pricing objectives, industry conditions, and
the pricing strategy you recommend for your product.2.
Try to be as specific as possible and provide the CEO with a
recommended price for one single unit.3.
Lastly, create a break-even analysis based on your average sale
based on the following numbers:Fixed cost per year $500,000Average cost per single unit $ this number is provided by you.Variable cost 40% of average cost per single unit..png” alt=”http://content-bus.kaplan.edu/MT450_1405C/highresmedia/Unit_7_image.png”>Types of pricing
Cost based pricing
Demand based pricing
Competition based pricing
Value based pricing strategy
Maximizing volume pricing
Prestige pricing
Reference pricing
Bundle pricing
Multiple-unit pricing
EDLP pricing
Odd-Even pricing
Customary pricingAssignmentFor this Assignment, you will be using the
PowerPoint narration tool to create your own audiovisual presentation.Once you have done this, you can put this
skill on your resume. Audiovisual presentations are used in everythingfrom customer service response, training
employees, solving problems in the workplace, explaining instructions tocolleagues and responding to stakeholders
concerning business issues.You can either record a narration before
you run a presentation or record a narration during a presentation andinclude audience comments in the recording.
If you do not want narration throughout the presentation, you canrecord comments only on selected slides or
turn off the narration so that it plays only when you want it to play.You can also use Brainshark.com to record
your presentation.In this Assignment, you will engage in the
development of the following professional competencies:? Verbal? Meet Project DeadlinesSubmit your response in a PowerPoint
presentation consisting of 7 slides, using 24-pt. font,

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