14 Aug new
Be sure to thoroughly address each of the following questions in your Unit 1 Marketing Plan submission.
- What is the brand name of your for-profit business/organization?
- What is the new product, not currently in existence, that will generate revenue for which you will prepare a marketing plan and strategy during this class? Give the product a name and briefly describe it.
- Look up “brand extension” in your Kotler text and describe whether your product is considered a line or a category extension.
- How will you acquire information to prepare your marketing plan during this class? What research will you undertake? Be specific.
- Describe the key customer market (who are you targeting?)
- Will your new product be marketed domestically or globally? Why?
Submit your response to the above questions into the Unit 1 Assignment Dropbox.
Tip
The guide you should use for all Brand Extension Marketing Plan assignments is in Doc Sharing. You can also access it by clicking on the Resources icon below.
The Kotler & Keller text will be extremely useful to you when completing your ongoing weekly assignments. Be sure to review the Sample Marketing Plan (Pegasus Sports International) in Chapter 2 of your Kotler text.
During each unit of our class, a new component of the Marketing Plan will be due.
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