14 Aug Review Test Submission: Week 3 Quiz 2Course Principles of MarketingTest Week 3 Q

Review Test Submission: Week 3 Quiz 2Course Principles of MarketingTest Week 3 Quiz 2 Status Completed Instructions This quiz consist of 20 multiple choice questions. The first 10 questions cover the material in Chapter 2. The second 10 questions cover the material in Chapter 3. Be sure you are in the correct Chapter when you take the quiz. Question 1 Favorable conditions in the marketplace environment that could produce business rewards for the organization if acted upon properly are called Question 2 The term “____” describes measuring and evaluating a firm’s quality in products and processes against industry leaders. Question 3 According to the text, a market is defined as Question 4 An organization’s business goals should be derived from its Question 5 The Boston Consulting Group classifies products that have a dominant market share but low prospects for growth and that generate more cash than is required to maintain market share as Question 6 According to the Boston Consulting Group, marketers may classify their products as all of the following except Question 7 An analysis of ____ examines internal factors that give the organization certain advantages and disadvantages in meeting the needs of its target markets. Question 8 A marketing unit can be organized according to functions, products, regions, and Question 9 A ____ is created when a company matches its core competency to opportunities it has discovered in the marketplace. Question 10 Resource deployment and coordination of functional areas of business are determined by Question 11 The amount of money received through wages, rents, investments, pensions, and subsidies is calledA Question 12 Employees, customers, communities, and investors are all considered ____ in relation to marketing. Question 13 Consumers begin to become more price and value conscious during periods of Question 14 Procompetitive laws are those designed to Question 15 Assuming that inflation is low, high buying power characterizes the ____ stage of the business cycle. Question 16 Marketing ethics Question 17 Total buying power declines during periods of economic Question 18 When a firm has many potential competitors and tries to develop a marketing strategy to differentiate its products from the competitors’ products, a(n) ____ structure exists in the competitive environment. Question 19 Which of the following agencies would most likely have jurisdiction over the problem with lead in the paint of children’s toys? Question 20 The 1990 Nutritional Labeling and Education Act directly prohibitsReview Test Submission: Week 3 Quiz 2Course Principles of MarketingTest Week 3 Quiz 2 Status Completed Instructions This quiz consist of 20 multiple choice questions. The first 10 questions cover the material in Chapter 2. The second 10 questions cover the material in Chapter 3. Be sure you are in the correct Chapter when you take the quiz. Question 1 Favorable conditions in the marketplace environment that could produce business rewards for the organization if acted upon properly are called Question 2 The term “____” describes measuring and evaluating a firm’s quality in products and processes against industry leaders. Question 3 According to the text, a market is defined as Question 4 An organization’s business goals should be derived from its Question 5 The Boston Consulting Group classifies products that have a dominant market share but low prospects for growth and that generate more cash than is required to maintain market share as Question 6 According to the Boston Consulting Group, marketers may classify their products as all of the following except Question 7 An analysis of ____ examines internal factors that give the organization certain advantages and disadvantages in meeting the needs of its target markets. Question 8 A marketing unit can be organized according to functions, products, regions, and Question 9 A ____ is created when a company matches its core competency to opportunities it has discovered in the marketplace. Question 10 Resource deployment and coordination of functional areas of business are determined by Question 11 The amount of money received through wages, rents, investments, pensions, and subsidies is calledA Question 12 Employees, customers, communities, and investors are all considered ____ in relation to marketing. Question 13 Consumers begin to become more price and value conscious during periods of Question 14 Procompetitive laws are those designed to Question 15 Assuming that inflation is low, high buying power characterizes the ____ stage of the business cycle. Question 16 Marketing ethics Question 17 Total buying power declines during periods of economic Question 18 When a firm has many potential competitors and tries to develop a marketing strategy to differentiate its products from the competitors’ products, a(n) ____ structure exists in the competitive environment. Question 19 Which of the following agencies would most likely have jurisdiction over the problem with lead in the paint of children’s toys? Question 20 The 1990 Nutritional Labeling and Education Act directly prohibits

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