14 Aug Heart disease, not breast cancer, is the leading killer among women. Yet, for th
Heart disease, not breast cancer, is the leading killer among women. Yet, for the past decade, non-profit groups devoted to breast-cancer research and awareness command far more media attention and raise far more than their counterparts focused on heart disease. The latter has started to fight back with public relations campaigns of their own. However, they cannot rely on politicianâs spouses or celebrities (or Heart Awareness Month) to generate sustained awareness and behavioral change. They must attract smart cause partners and take a grassroots approach in order to correct the trend and educate the public.What types of companies in your opinion would make the smartest cause partners for them to achieve this goal? Justify your choice(s).
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