MGT499 MODULE 3 CASE & SLP

Module 3 – Case

STRATEGIC PLANNING & STRATEGY FORMULATION

Case Assignment

In this case assignment consider some key strategies recently implemented by Comcast in its effort to succeed and compete in its current competitive environment. Discuss the strategic direction of the company and whether you believe the organization to be on the right track.  Make recommendations that you believe would help Comcast to gain market share (that is, hypothetically formulate what you think would be useful strategies for Comcast to consider).  Also comment regarding whether you believe Comcast operates in a socially responsible manner and whether their CSR record helps or hinders their success. 

Assignment Expectations

Your case assignment should be a minimum of 4 pages in length. 

You are required to use APA formatting and you are required to cite and reference your sources.  There should be a minimum of three reputable sources cited and referenced in your paper.  

Please make sure you review the assignment rubric prior to writing your assignment.  

Module 3 – SLP

STRATEGIC PLANNING & STRATEGY FORMULATION

Current Event Blog 3

For this SLP submission you will be asked to submit your third blog entry about another important aspect of the strategic management process and to provide examples based on current events pulled from recent articles from reputable sources (such as a major national news source like the NY Times, Business Week, etc.).  

Recall that the main article(s) for each of your blog entries must be no older than 4 months old.  If you use an older article as your primary focal article, you will be asked to redo the assignment.  You may, of course, use older sources to support your discussion but the article serving as the main focus of your paper must be recent. 

For your third SLP discuss the importance of the strategy formulation and planning phase.  Identify one recent article that identifies a recent major strategic effort on the part of an organization.  What would you have recommended if you were sitting at the strategy planning table?  Examples of such an effort might include mergers, buy-outs, sell-offs, introduction of innovative products, strategic marketing campaigns …and the like.  

Discuss to what extent you believe this effort will succeed given the organization’s external environment.  What is the take-away for your reading audience?  That is, what strategic planning lessons can be learned from the situation you highlighted in your blog entry?   

SLP Assignment Expectations

Your SLP assignment should be a minimum of 2 pages in length. 

You are required to use APA formatting and you are required to cite and reference your sources.  There should be a minimum of three reputable sources cited and referenced in your paper.  

Please make sure you review the assignment rubric prior to writing your assignment.