14 Aug Marketing Plan 1 Due Week 4 and worth 300 points Use the Internet or the Strayer

Marketing Plan 1
Due Week 4 and worth 300 points
Use the Internet or the Strayer Library to familiarize yourself with
an industry and then create a fictional start-up company that is
entering a foreign (non U.S.) market with a good or service. Your
fictitious company may export an existing good or service to a foreign
business market (e.g., developing Websites for a foreign firm that
targets the U.S. market). You will create a marketing plan for your
start-up company.
Write a five to six (5-6) page paper in which you :
Describe your company and its product in terms of its marketability.Determine the key strengths and weaknesses of your company, as well
as the opportunities and threats it faces within its industry.Explain the marketing objectives of your company that are based on
the findings of your secondary market research. Your marketing
objectives should, at a minimum, address potential customer profile and
market segmentation. Explain the manner in which you conducted your
secondary market research.Outline the marketing goals in terms of the target market you
selected, and describe the manner in which you would use marketing mix
to reach that target market.Describe the key method(s) that the company will use to implement
the marketing mix that you have developed. The methodology should, at a
minimum, focus on the details of the different elements of the market
mix and how your company will focus them on the target market.Use at least two (2) quality references. Note: Wikipedia and other Websites do not quality as academic resources.
Your assignment must follow these formatting requirements:
Be typed, double spaced, using Times New Roman font (size 12), with
one-inch margins on all sides; citations and references must follow APA
or school-specific format. Check with your professor for any additional
instructions.Include a cover page containing the title of the assignment, the
students name, the professors name, the course title, and the date.
The cover page and the reference page are not included in the required
assignment page length.
The specific course learning outcomes associated with this assignment are:
Explain the fundamentals of marketing including product, price, distribution, and promotion in a global environment.Determine the marketing planning process, market segmentation, and the development of the key elements of a marketing strategy.Determine the elements of marketing research.Use technology and information resources to research issues in marketing.Write clearly and concisely about marketing using proper writing mechanics.Due Week 4 and worth 300 pointsUse the Internet or the Strayer Library to familiarize yourself with
an industry and then create a fictional start-up company that is
entering a foreign (non U.S.) market with a good or service. Your
fictitious company may export an existing good or service to a foreign
business market (e.g., developing Websites for a foreign firm that
targets the U.S. market). You will create a marketing plan for your
start-up company.Write a five to six (5-6) page paper in which you :Your assignment must follow these formatting requirements:The specific course learning outcomes associated with this assignment are:

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