14 Aug Question 2 What is the purpose of influencer marketing? Using influencial cele

Question 2
What is the purpose of influencer marketing?

Using influencial celebrities for disinformation campaigns
against competitors

Targeting people known to influence others who may be
potential customers

Key corporate officers infuencing the daily management of
frontline employees

Posting signs in a store to influence purchase decisions at
the point of sale
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Question 3
When does a consumer become a customer?

When the consumer wishes he could buy the product

When the consumer acknowledges a need for a product or
service that he wants to fill

While a person stands in line to buy a product

When a consumer buys a product or service for the first time
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Question 6
Which type of customer loyalty would marketers prefer?

Attitudinal loyalty

Complete loyalty

Marketers don’t care if a customer is loyal

Behavioral loyalty
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Question 7
What is one strategy for generating attitudinal loyalty?

By developing a memorable logo that conveys the attitude of
the product or service

By engaging in cause-related marketing activities important
to the customer communities

By proving to customers that the company can be trusted

By using celebrity endorsers who are influencial in changing
customers’ attitudes towards a product or service
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Question 8
Annie loves to travel on Delta because the frequent flier
program allows her to fly more often. Which positive affect of a loyalty
program does this describe?

Spreader effect

Positive effect

Blocker effect

Accelerator effect
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Question 10
Customer satisfaction means:

The customer gives the company all ‘fully satisfied’ marks
on a customer satisfaction survey.

The customer tells all his friends how happy she is with her
purchase.

The product or service is exactly what the customer
expected.

The customer is delighted with the product or service
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Question 13
Should a company satisfy all its customers?

No. Some people just
can’t be satisfied no matter what the company does.

Yes. That is the
standard the company should establish for themselves.

Yes. A company that
knows exactly what customers want should be able to deliver it.

No. There are too
many consumer variables not in the marketer’s direct control that impacts the
customer’s perception of satisfaction.
Question 2What is the purpose of influencer marketing? Using influencial celebrities for disinformation campaigns
against competitors Targeting people known to influence others who may be
potential customers Key corporate officers infuencing the daily management of
frontline employees Posting signs in a store to influence purchase decisions at
the point of sale View FeedbackQuestion 3When does a consumer become a customer? When the consumer wishes he could buy the product When the consumer acknowledges a need for a product or
service that he wants to fill While a person stands in line to buy a product When a consumer buys a product or service for the first time View FeedbackQuestion 6Which type of customer loyalty would marketers prefer? Attitudinal loyalty Complete loyalty Marketers don’t care if a customer is loyal Behavioral loyalty View FeedbackQuestion 7What is one strategy for generating attitudinal loyalty? By developing a memorable logo that conveys the attitude of
the product or service By engaging in cause-related marketing activities important
to the customer communities By proving to customers that the company can be trusted By using celebrity endorsers who are influencial in changing
customers’ attitudes towards a product or service View FeedbackQuestion 8Annie loves to travel on Delta because the frequent flier
program allows her to fly more often. Which positive affect of a loyalty
program does this describe? Spreader effect Positive effect Blocker effect Accelerator effect View FeedbackQuestion 10Customer satisfaction means: The customer gives the company all ‘fully satisfied’ marks
on a customer satisfaction survey. The customer tells all his friends how happy she is with her
purchase. The product or service is exactly what the customer
expected. The customer is delighted with the product or service View FeedbackQuestion 13Should a company satisfy all its customers? No. Some people just
can’t be satisfied no matter what the company does. Yes. That is the
standard the company should establish for themselves. Yes. A company that
knows exactly what customers want should be able to deliver it. No. There are too
many consumer variables not in the marketer’s direct control that impacts the
customer’s perception of satisfaction.

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