14 Aug Which of the following is true of direct distribution? It reduces a produce

Which
of the following is true of direct distribution?

It reduces a
producer’s need for working capital.

Most firms selling
consumer products rely on direct distribution.

It requires a significant investment in facilities.

Direct distribution
always serves customer needs better and at a lower cost.

Most firms in the business world set their prices using:

Cost-oriented price
setting.

Supply and demand analysis.

Federal price guidelines.

Demand-oriented price setting.

The sales analysis of a product revealed that profits were highest
when it was initially introduced into the market with a high selling price.
However, the price was gradually reduced as it started facing competition as
substitutes entered the market. This is an example of a(n) _____.

Penetration price policy

Introductory price dealing

Skimming price policy

Temporary price cut policy
When a company provides its advertising agency with a statement
about a new product to use in designing an advertising campaign, and this
statement includes a description of the target market, the product type, the primary
benefits of using the product, and how this product is different from, and
better than, competitive products, what type of statement is this?

Determining

Positioning

Qualifying

Clustering
Which of the following is a common cause of new product failures?

The company delays putting the product on the market until it
develops a complete marketing plan.

The managers worry too much about the competition.

The company tries to follow an organized new-product development
processrather than using a faster and more spontaneous,
“race-to-market” approach.

The product fails to offer
the customer a unique benefit.
Marketers cannot assume that a product that meets consumer needs
in one country will do so in another. This is because:

Family life cycles may be different.

Many wants are culturally
learned.

The purchase situations may be different.

Economic wants do not influence purchases in many regions of the
world.

Compared with other approaches to business, the marketing concept
is distinct in that it:

Focuses on sales.

Produces new products and services.

Focuses on satisfying
customers’ needs.

Creates a broad assortment of products.

When an advertiser pays a fixed amount (e.g. 70 cents) each time a
Web surfer clicks on the advertiser’s ad and links to the advertiser’s website,
this process is called a(n):

pay-per-view.

copy
thrust.

pay-per-click.

pioneering ad.

A producer might use a “pulling policy” rather than a
“pushing policy” if:

It has a very limited promotion budget.

It is offering a very “high-tech” product to a small
product-market.

Its sales force has been very successful getting wholesalers and
retailers to handle its product.

Intermediaries are
reluctant to handle a new product.

0
More than 600,000 loyal customers signed up in advance to purchase
the iPhone4 in an Apple store the first day it was available for sale in the
U.S. What type of response behavior were these Apple followers
demonstrating?

Routinized response

Dissonance response

Limited problem solving

Low-involvement buying

In the American Marketing Association’s Statement of Ethics, which
ethical value stresses a firm’s attempts to balance the needs of its buyers
with the interests of sellers?

Responsibility

Fairness

Honesty

Citizenship
2
The primary purpose of branding is:

To identify a product.

To prevent competitors from stealing product ideas.

To enhance package design.

To boost customer satisfaction.

The advantages of working with an intermediary usually increase
when there is:

A greater number of
customers.

Little distance between customers.

A smaller number of competing products.

Excellent communication with customers.

14
David Oreck advertises Oreck vacuum cleaners via commercials that
run on national radio programs. He encourages consumers to “try my
8-pound Oreck vacuum for free for 30 days,” and to return it if they
aren’t satisfied. He then provides an easy-to-remember toll-free telephone
number that consumers can use to place orders. Regarding the AIDA model, the
free-trial period and availability of a toll-free number are devices used
mainly to:

Hold interest.

Arouse desire.

Obtain action.

Get attention.
A useful tool for organizing the competitor analysis is:

The oligopoly chart.

A competitor matrix.

Rivals chart.

The competitive summary.

From the perspective of macro-marketing, e-commerce specialists
CarFax (which provides vehicle history reports) and Cars.com (a website
offering auto comparison shopping) have emerged within the auto industry
because:

The role of the automotive sales person is becoming obsolete.

The information they
provide makes the exchange process between producers and consumers more
efficient and effective.

The market needs competitive rivals to auto dealerships.

Auto manufacturers need to sell direct to consumers.
When new product ideas are chosen based on ratings and comments
from customers, this process is called ______.

Creative resourcing

Reaction engineering

Idea engineering

Crowdsourcing

The main difference between a “marketing strategy” and a
“marketing plan” is that:

A marketing plan includes several marketing strategies.

A marketing strategy
provides more detail.

A marketing strategy omits pricing plans.

Time-related details are
included in a marketing plan.

Behavioral targeting:

Tries to place ads on websites that are designed to appeal to the
firm’s target market.

Tries to reach target customers who are actually interested in
what the firm has to communicate.

Allows advertisers to pay only when a customer clicks on the ad
and links to the advertiser’s website.

Delivers ads to consumers
based on previous websites the customer has visited.

20
The main difference between the “marketing department
era” and the “marketing company era” is:

Whether the president of the firm has a background in marketing.

Whether the whole company is customer-oriented.

More emphasis on selling and advertising in the marketing
department era.

More emphasis on short-run planning in the marketing company era.

Clearwater Office Supply sells frequently purchased office
supplies to businesses in a metropolitan area. It is a well-established company
with a large share of the market. Its promotion should probably focus on:

Informing.

Reminding.

Innovators.

Stimulating primary demand.

In the 1990s, DVDs replaced audiocassettes and floppy disks as the
storage media of choice for music and computers. At which stage of the product
life cycle is the DVD today?

Market introduction

Market extinction

Sales decline

Market immaturity

The three basic sales tasks are:

Order-taking, order-managing, and order-getting.

Order-taking, missionary selling, and order-getting.

Order-taking, supporting,
and order-getting.

Order-closing, order-opening, and sales-promoting.

Genetech Corp. has invested heavily to develop a patented new product.
Genetech wants to achieve a rapid return on its investment. It probably should
set a ______________ pricing objective.

Target return

Status quo

Sales-oriented

Profit maximization

In which quadrant of the SWOT analysis tool does the following
fit? A firm is in a fast-growing industry.

Strengths

Opportunities

Weaknesses

Threats

Blending the firm’s promotion efforts to convey a complete and
consistent message is the goal of:

Sales management communications.

Sales promotion communications.

Integrated marketing
communications.

Integrated promotional marketing.

Tammi Soloft has itchy eyes and a stuffy nose, and suddenly
becomes aware of many TV ads for allergy products that she never noticed
before. This illustrates:

selective perception.

reinforced cognition.

selective retention.

selective exposure.

28
According to the concept of social responsibility, a firm has a
duty to:

Place customer satisfaction above all other considerations.

Conduct business in a way
that is good for society as a whole, both now and for the future.

Communicate regularly with the public.

Place profit above all other considerations.

Because she frequently buys books at Amazon.com, Sophie Soleil set
up an account and password at the website. Now, when she logs on and searches
for a specific book, a note pops up at the center of her laptop screen saying:
“Hello, Sophie, we have recommendations for you,” and proceeds to
list other titles that Sophie might enjoy based on her previous purchases. Amazon
can remember Sophie (and her previous purchases) because the online retailer
uses:

Banners.

Encoding.

Decoding.

Cookies.

The phrase “big data” refers to:

marketing
research data taken from Internet sources.

the
top five firms in the marketing research industry.

the
use of marketing research in big marketing decisions.

the massive amount of data being
collected and processed by today’s organizations.

Which
of the following is true of direct distribution?It reduces a
producer’s need for working capital.Most firms selling
consumer products rely on direct distribution.It requires a significant investment in facilities.Direct distribution
always serves customer needs better and at a lower cost.Most firms in the business world set their prices using:Cost-oriented price
setting.Supply and demand analysis.Federal price guidelines.Demand-oriented price setting.The sales analysis of a product revealed that profits were highest
when it was initially introduced into the market with a high selling price.
However, the price was gradually reduced as it started facing competition as
substitutes entered the market. This is an example of a(n) _____.Penetration price policyIntroductory price dealingSkimming price policyTemporary price cut policyWhen a company provides its advertising agency with a statement
about a new product to use in designing an advertising campaign, and this
statement includes a description of the target market, the product type, the primary
benefits of using the product, and how this product is different from, and
better than, competitive products, what type of statement is this?DeterminingPositioningQualifyingClusteringWhich of the following is a common cause of new product failures?The company delays putting the product on the market until it
develops a complete marketing plan.The managers worry too much about the competition.The company tries to follow an organized new-product development
processrather than using a faster and more spontaneous,
“race-to-market” approach.The product fails to offer
the customer a unique benefit.Marketers cannot assume that a product that meets consumer needs
in one country will do so in another. This is because:Family life cycles may be different.Many wants are culturally
learned.The purchase situations may be different.Economic wants do not influence purchases in many regions of the
world.Compared with other approaches to business, the marketing concept
is distinct in that it:Focuses on sales.Produces new products and services.Focuses on satisfying
customers’ needs.Creates a broad assortment of products.When an advertiser pays a fixed amount (e.g. 70 cents) each time a
Web surfer clicks on the advertiser’s ad and links to the advertiser’s website,
this process is called a(n):pay-per-view.copy
thrust. pay-per-click. pioneering ad.A producer might use a “pulling policy” rather than a
“pushing policy” if: It has a very limited promotion budget.It is offering a very “high-tech” product to a small
product-market.Its sales force has been very successful getting wholesalers and
retailers to handle its product.Intermediaries are
reluctant to handle a new product.0 More than 600,000 loyal customers signed up in advance to purchase
the iPhone4 in an Apple store the first day it was available for sale in the
U.S. What type of response behavior were these Apple followers
demonstrating?Routinized responseDissonance responseLimited problem solvingLow-involvement buyingIn the American Marketing Association’s Statement of Ethics, which
ethical value stresses a firm’s attempts to balance the needs of its buyers
with the interests of sellers?ResponsibilityFairnessHonestyCitizenship2 The primary purpose of branding is:To identify a product.To prevent competitors from stealing product ideas.To enhance package design.To boost customer satisfaction.The advantages of working with an intermediary usually increase
when there is:A greater number of
customers.Little distance between customers.A smaller number of competing products.Excellent communication with customers.14 David Oreck advertises Oreck vacuum cleaners via commercials that
run on national radio programs. He encourages consumers to “try my
8-pound Oreck vacuum for free for 30 days,” and to return it if they
aren’t satisfied. He then provides an easy-to-remember toll-free telephone
number that consumers can use to place orders. Regarding the AIDA model, the
free-trial period and availability of a toll-free number are devices used
mainly to:Hold interest.Arouse desire.Obtain action.Get attention.A useful tool for organizing the competitor analysis is:The oligopoly chart.A competitor matrix.Rivals chart.The competitive summary.From the perspective of macro-marketing, e-commerce specialists
CarFax (which provides vehicle history reports) and Cars.com (a website
offering auto comparison shopping) have emerged within the auto industry
because:The role of the automotive sales person is becoming obsolete.The information they
provide makes the exchange process between producers and consumers more
efficient and effective.The market needs competitive rivals to auto dealerships.Auto manufacturers need to sell direct to consumers.When new product ideas are chosen based on ratings and comments
from customers, this process is called ______.Creative resourcingReaction engineeringIdea engineeringCrowdsourcingThe main difference between a “marketing strategy” and a
“marketing plan” is that:A marketing plan includes several marketing strategies.A marketing strategy
provides more detail.A marketing strategy omits pricing plans.Time-related details are
included in a marketing plan.Behavioral targeting:Tries to place ads on websites that are designed to appeal to the
firm’s target market.Tries to reach target customers who are actually interested in
what the firm has to communicate.Allows advertisers to pay only when a customer clicks on the ad
and links to the advertiser’s website.Delivers ads to consumers
based on previous websites the customer has visited.20 The main difference between the “marketing department
era” and the “marketing company era” is:Whether the president of the firm has a background in marketing.Whether the whole company is customer-oriented.More emphasis on selling and advertising in the marketing
department era.More emphasis on short-run planning in the marketing company era.Clearwater Office Supply sells frequently purchased office
supplies to businesses in a metropolitan area. It is a well-established company
with a large share of the market. Its promotion should probably focus on:Informing.Reminding.Innovators.Stimulating primary demand.In the 1990s, DVDs replaced audiocassettes and floppy disks as the
storage media of choice for music and computers. At which stage of the product
life cycle is the DVD today?Market introductionMarket extinctionSales declineMarket immaturityThe three basic sales tasks are:Order-taking, order-managing, and order-getting.Order-taking, missionary selling, and order-getting.Order-taking, supporting,
and order-getting.Order-closing, order-opening, and sales-promoting.Genetech Corp. has invested heavily to develop a patented new product.
Genetech wants to achieve a rapid return on its investment. It probably should
set a ______________ pricing objective.Target returnStatus quoSales-orientedProfit maximizationIn which quadrant of the SWOT analysis tool does the following
fit? A firm is in a fast-growing industry.StrengthsOpportunitiesWeaknessesThreatsBlending the firm’s promotion efforts to convey a complete and
consistent message is the goal of:Sales management communications.Sales promotion communications.Integrated marketing
communications.Integrated promotional marketing.Tammi Soloft has itchy eyes and a stuffy nose, and suddenly
becomes aware of many TV ads for allergy products that she never noticed
before. This illustrates:selective perception.reinforced cognition.selective retention.selective exposure.28 According to the concept of social responsibility, a firm has a
duty to:Place customer satisfaction above all other considerations.Conduct business in a way
that is good for society as a whole, both now and for the future.Communicate regularly with the public.Place profit above all other considerations.Because she frequently buys books at Amazon.com, Sophie Soleil set
up an account and password at the website. Now, when she logs on and searches
for a specific book, a note pops up at the center of her laptop screen saying:
“Hello, Sophie, we have recommendations for you,” and proceeds to
list other titles that Sophie might enjoy based on her previous purchases. Amazon
can remember Sophie (and her previous purchases) because the online retailer
uses:Banners.Encoding.Decoding.Cookies.The phrase “big data” refers to:marketing
research data taken from Internet sources.the
top five firms in the marketing research industry.the
use of marketing research in big marketing decisions.the massive amount of data being
collected and processed by today’s organizations.

Our website has a team of professional writers who can help you write any of your homework. They will write your papers from scratch. We also have a team of editors just to make sure all papers are of HIGH QUALITY & PLAGIARISM FREE. To make an Order you only need to click Ask A Question and we will direct you to our Order Page at WriteDemy. Then fill Our Order Form with all your assignment instructions. Select your deadline and pay for your paper. You will get it few hours before your set deadline.