14 Aug Question 1 Wny is it important for marketers to understand consumer behavior the

Question 1
Wny is it important for marketers to understand consumer
behavior theories?

Because they may be able to manipulate consumers into
purchasing their products

Because marketers need to develop strategies for each of the
consumer behavior factors

Because consumers are all different and need different
products and services

Because in addition to marketing stimuli, the consumer has
other stimuli they bring to their decision-making processes
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Question 2
Which of the following stimuli can a marketer control?

When a consumer purchases a product or service offering

The consumer’s social class

The price of an offering.

A consumer’s relationship with a brand
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Question 3
How can a marketer influence the decision of a consumer who
identifies with the upper social class?

By ensuring a reasonable price for the product

By appealing to their need for exclusivity by limiting
distribution to only one exclusive retailer

By widely advertising in major urban newspapers

By only selling through the internet
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Question 5
Consumers ask their friends for product recommendations
during which stage of the Consumer Purchasing Process?

Need recognition

Product choice and purchase

Search for information

Product evaluation
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Question 6
What happens if a consumer purchases a product that does not
live up to his expectations following an extensive consumer decision making
process?

The customer tells all his friends about his bad experience
in hopes of influencing them to not purchase the product.

The customer returns the product and hopefully gets a
refund.

The customer begins the decision-making process over again
and hopefully has a better result.

The consumer experiences cognitive dissonance.
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Question 8
At what stage of the consumer decision process can a
marketer influence the customer by having a highly recognizable brand name?

Search for information

Product choice and purchase

Need recognition

Product evaluation
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Question 9
At what stage of the consumer decision process can a
marketer focus on creating primary demand for a new product?

Product evaluation

Need recognition

Product use and evaluation

Search for information
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Question 10
A buying decision in which the consumer is highly involved
means:

the consumer views the purchase as risky because of the
price or because the purchase will reflect some aspect of her personality that
is important to her.

the consumer doesn’t trust advertising and insists on taking
the time to do all the research himself.

the consumer will make a list of pros and cons for each of
the products under consideration.

the consumer likes to save money and shops for deals on
every purchase.
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Question 1Wny is it important for marketers to understand consumer
behavior theories? Because they may be able to manipulate consumers into
purchasing their products Because marketers need to develop strategies for each of the
consumer behavior factors Because consumers are all different and need different
products and services Because in addition to marketing stimuli, the consumer has
other stimuli they bring to their decision-making processes View FeedbackQuestion 2Which of the following stimuli can a marketer control? When a consumer purchases a product or service offering The consumer’s social class The price of an offering. A consumer’s relationship with a brand View FeedbackQuestion 3How can a marketer influence the decision of a consumer who
identifies with the upper social class? By ensuring a reasonable price for the product By appealing to their need for exclusivity by limiting
distribution to only one exclusive retailer By widely advertising in major urban newspapers By only selling through the internet View FeedbackQuestion 5Consumers ask their friends for product recommendations
during which stage of the Consumer Purchasing Process? Need recognition Product choice and purchase Search for information Product evaluation View FeedbackQuestion 6What happens if a consumer purchases a product that does not
live up to his expectations following an extensive consumer decision making
process? The customer tells all his friends about his bad experience
in hopes of influencing them to not purchase the product. The customer returns the product and hopefully gets a
refund. The customer begins the decision-making process over again
and hopefully has a better result. The consumer experiences cognitive dissonance. View FeedbackQuestion 8At what stage of the consumer decision process can a
marketer influence the customer by having a highly recognizable brand name? Search for information Product choice and purchase Need recognition Product evaluation View FeedbackQuestion 9At what stage of the consumer decision process can a
marketer focus on creating primary demand for a new product? Product evaluation Need recognition Product use and evaluation Search for information View FeedbackQuestion 10A buying decision in which the consumer is highly involved
means: the consumer views the purchase as risky because of the
price or because the purchase will reflect some aspect of her personality that
is important to her. the consumer doesn’t trust advertising and insists on taking
the time to do all the research himself. the consumer will make a list of pros and cons for each of
the products under consideration. the consumer likes to save money and shops for deals on
every purchase. View Feedback

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