14 Aug AEREN FOUNDATIONâSMaharashtra Govt. Reg. No.: F-11724AN ISO 9001 : 2008 CERTIF
AEREN FOUNDATIONâSMaharashtra Govt. Reg. No.: F-11724AN ISO 9001 : 2008 CERTIFIED INTERNATIONAL B-SCHOOLSUBJECT : MARKETING MANAGEMENTCOURSE :Total Marks : 80N.B. : 1) There are questions in paper.2) All Questions are compulsoryA) Discuss Various Marketing Research Instruments .Give suitable examples (one example/instrument)?(10 Marks)B) Describe following in context of new product development (NPD)?1. The new product development decision process2. Risk factors hindering new product development(10 Marks)C)Illustrate the marketing mix for any two of the following?1. Cafe Coffee Day2. Dr. Batraâs clinic3. Lux Soap4. HP( Hewlett Packard)(15 Marks)D)Illustrate with examples, the differences between Product marketing &Services marketing?(10 Marks)E)Illustrate with examples, the methods/ways of evaluating advertising effectiveness? (10 Marks)F)Discuss the factors which contribute in deciding the âpriceâ of the product? Discussvarious pricing methods?(10 Marks)G)âLaco Industries âhas planned to introduce new baby shampoo in the kids market. The companyconducted a research in selected tier II cities in India to know the demand & successfullylaunched its product. In this context, discuss the characteristics of the good research? (15 Marks)
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