14 Aug Based on what youve learned so far in this course, regarding the 5 Cs, 4Ps, and

Based on what youve
learned so far in this course, regarding the 5 Cs, 4Ps, and STP, complete the assessment
questions below. Submit the completed template in the Week 10 assignment
submission link.

Name:
Professors
Name:
Course
Title:
Date:
Company/Brand
Selected (Fiat Chrysler Automobiles, Amazon, or Google):

1. Customers
Who are the current
customers/users? Include information related to demographics, psychographics
and buying behavior, price sensitivity, customer satisfaction and loyalty.
For example: You could include information such as
whether the brandis trying to appeal to a certain social or cultural group and
how customers perceive the product/brand.Its also possible toinclude demographic
information related to: age, educational attainment, geographic area, gender,
race, employment status and/or home ownership. Additionally, you can discuss psychographic
informationwhich includesthose attributes that relate to personality, values,
attitudes, interests, or lifestyles of people. This area is also related to situational
life stages as wellascustomer beliefs, and how customers want to see themselves
and be perceived. Some examples of psychographic groups include video gamers,
soccer moms, sports fanatics, hipsters, and single moms. Life cycle stages
include: retirees, new homeowners, college students and new parents.Be aware
that some products/brands may appeal to a wider customer base than others.
[Insert response]

What do the customers
buy/use?
[Insert response]

What changes can the
company/brand expect in the future? How can the company/brand better serve its customers? Include information about potential
opportunities and threats.
For
example, you could include information about the current demand for the
product/brand, and how it is changing or has changed including possible
variations or modifications in the future.You may also determine/discuss if the
brand/company can take advantage or has taken advantage of the changes.Its
also possible to considerand talk about whether the product/brand is a less
expensive substitute,perhaps, or maybe a product/brand that is easier to use
with more features.
[Insert response]

2. Company
[This is what the
brand is currently.]
Identify strengths and weaknesses of the company/brand as it exists today. What
does the company/brand do well and not so well at this very moment?
[Insert response]

[This is what the
company/brand needs to become.]
How can the company/brand improve its
weaknesses and maintain or grow its strengths? Suggest how the company/brand
can improve upon the things it does well and not so well.
[Insert response]

3. Context
Define thecurrent
business environment. Include information about political, legal, economic
technological and societal factors that may influence sales.
For example: You could perhaps discuss the current trends
and conditions for this Industry and for the brand. Its possible to include
information about how the Economy affectsthis industry.This could include changes
in income:are people losing jobs, or getting paid more?Changes in spending
habits could be considered as well.Other factors such as use of public
transportation andshopping online may also be relevant.Whether or not the
product is high-tech, or state-of-the-art can be also be included in describing
the context.For example, arethere other companies producing new versions of the
product? Is the market changing quickly? How is technology affecting this
product or service? Are there any new laws that may affect the brand?
[Insert response]

4. Collaborators
Define the business
partnerships.Does the company/brand have any current partnerships?What other
company/brand may be a good partner for them?
[Insert response]

5. Competitors
Who are the main
competitors?
[Insert response]

6. Recommendations
Based upon the
analysis you just completed in this worksheet, what are three (3) key
recommendations that you could pass along to Management regarding the future
direction of the company you selected?
1. [Insert response]
2. [Insert response]
3. [Insert response]Based on what youve
learned so far in this course, regarding the 5 Cs, 4Ps, and STP, complete the assessment
questions below. Submit the completed template in the Week 10 assignment
submission link.Name:Professors
Name:Course
Title:Date:Company/Brand
Selected (Fiat Chrysler Automobiles, Amazon, or Google):1. CustomersWho are the current
customers/users? Include information related to demographics, psychographics
and buying behavior, price sensitivity, customer satisfaction and loyalty.For example: You could include information such as
whether the brandis trying to appeal to a certain social or cultural group and
how customers perceive the product/brand.Its also possible toinclude demographic
information related to: age, educational attainment, geographic area, gender,
race, employment status and/or home ownership. Additionally, you can discuss psychographic
informationwhich includesthose attributes that relate to personality, values,
attitudes, interests, or lifestyles of people. This area is also related to situational
life stages as wellascustomer beliefs, and how customers want to see themselves
and be perceived. Some examples of psychographic groups include video gamers,
soccer moms, sports fanatics, hipsters, and single moms. Life cycle stages
include: retirees, new homeowners, college students and new parents.Be aware
that some products/brands may appeal to a wider customer base than others.[Insert response]What do the customers
buy/use?[Insert response]What changes can the
company/brand expect in the future? How can the company/brand better serve its customers? Include information about potential
opportunities and threats.For
example, you could include information about the current demand for the
product/brand, and how it is changing or has changed including possible
variations or modifications in the future.You may also determine/discuss if the
brand/company can take advantage or has taken advantage of the changes.Its
also possible to considerand talk about whether the product/brand is a less
expensive substitute,perhaps, or maybe a product/brand that is easier to use
with more features.[Insert response]2. Company[This is what the
brand is currently.]
Identify strengths and weaknesses of the company/brand as it exists today. What
does the company/brand do well and not so well at this very moment?[Insert response][This is what the
company/brand needs to become.]
How can the company/brand improve its
weaknesses and maintain or grow its strengths? Suggest how the company/brand
can improve upon the things it does well and not so well.[Insert response]3. ContextDefine thecurrent
business environment. Include information about political, legal, economic
technological and societal factors that may influence sales.For example: You could perhaps discuss the current trends
and conditions for this Industry and for the brand. Its possible to include
information about how the Economy affectsthis industry.This could include changes
in income:are people losing jobs, or getting paid more?Changes in spending
habits could be considered as well.Other factors such as use of public
transportation andshopping online may also be relevant.Whether or not the
product is high-tech, or state-of-the-art can be also be included in describing
the context.For example, arethere other companies producing new versions of the
product? Is the market changing quickly? How is technology affecting this
product or service? Are there any new laws that may affect the brand?[Insert response]4. CollaboratorsDefine the business
partnerships.Does the company/brand have any current partnerships?What other
company/brand may be a good partner for them?[Insert response]
5. CompetitorsWho are the main
competitors?[Insert response]6. RecommendationsBased upon the
analysis you just completed in this worksheet, what are three (3) key
recommendations that you could pass along to Management regarding the future
direction of the company you selected? 1. [Insert response]2. [Insert response]3. [Insert response]

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