14 Aug Module 3 Case MKT 301 Promotion Case Assignment The format of this assignment

Module 3 Case MKT 301
Promotion
Case Assignment

The format of this assignment is similar to
that of the previous case assignment, as you will again be giving
recommendations based on a series of situations that a company might face. Of course, make sure to thoroughly review the
background materials and make sure you have a strong familiarity with the five
main promotional strategies and advantages, disadvantages, and challenges of
each. You should also familiarize
yourself with the advantages and disadvantages of different types of media.

For each of the following situations below,
give a recommendation for A) which one or two of the five main promotional
strategies should the company emphasize, and B) one or two types of media
should the company emphasize in their promotions, and C) at least one reference
from the background materials in support of your recommendations. Your paper should be four to five pages in
length:

1.A company has developed some advanced new
animation software for use in making professional quality animated television
shows and movies. This companys
customers will be small in number overall the major movie and television
studios, a few independent studios, and some of the larger animation schools.
2.A new toy has come out shortly before
Christmas which is based on a popular TV show for kids. The producer of the toy is hoping for big
sales during the holiday season, as Christmas is when they make most of their
profits for the year. But due to
licensing issues they had faced delays in releasing the product and only have a
short time before Christmas to get the word out about their new toy.
3.A major food manufacturer is planning to
come out with a brand new fiber drink designed to promote colon and intestinal
health. The target market is senior
citizens.
4.You are running a small airline that
connects a few regional cities. Your
sales are generally high which indicates that there is a strong market for
flights that connect these cities.
However, your research department has found that you have a low rate of
repeat customers compared to similar airlines.

Assignment Expectations
Answer the assignment questions directly.
Stay focused on the precise assignment
questions, don’t go off on tangents or devote a lot of space to summarizing
general background materials.
Make sure to use reliable and credible
sources as your references. Articles published in established newspapers or
business journals/magazines are preferred.
If you find articles on the internet, make sure it is from a credible
source.
Reference your sources of information with
both a bibliography and in-text citations. See the Student Guide to Writing a
High-Quality Academic Paper, including pages 13-14 on in-text citations.
Another resource is the Writing Style Guide, which is found under My
Resources in the TLC portal.

Promotion MKT 301 SLP
Continue to do research on the company you
wrote about for Modules 1 and 2. Now focus your research on this companys
promotion and communications strategy. Find out as much as you can about the
companys promotion mix.

Before starting on your paper make sure you
are familiar with the five main aspects of the promotion mix advertising,
public relations, personal selling, sales promotion, and direct marketing.
Review all of the background materials regarding these five aspects. When you
have finished researching your companys promotion strategies and thoroughly
reviewed the main promotion strategies covered in the background readings,
write a two to three page paper addressing the following questions:
1.What kind of advertising campaigns is
this company currently engaged in? What kind of media do they advertise in, for
example television, the internet, etc.?
2.What kind of public relations efforts
does this company engage in?
3.Does this company ever use sales
promotions such as coupons, giving away free samples, etc.?
4.Does this company use personal selling at
all? If so, did you ever deal with one of this companys salespersons when you
purchased their product?
5.Does this company use direct marketing?
For example, do they send out emails to customers? Or use telemarketing?

SLP Assignment Expectations
Answer the assignment questions directly.
Stay focused on the precise assignment
questions, don’t go off on tangents or devote a lot of space to summarizing
general background materials.
Make sure to use reliable and credible
sources as your references. Articles published in established newspapers or
business journals/magazines are preferred. If you find articles on the
internet, make sure it is from a credible source.
Reference your sources of information with
both a bibliography and in-text citations. See the Student Guide to Writing a
High-Quality Academic Paper, including pages 13-14 on in-text citations.
Another resource is the Writing Style Guide, which is found under My
Resources in the TLC portal.
Module 3 Case MKT 301PromotionCase AssignmentThe format of this assignment is similar to
that of the previous case assignment, as you will again be giving
recommendations based on a series of situations that a company might face. Of course, make sure to thoroughly review the
background materials and make sure you have a strong familiarity with the five
main promotional strategies and advantages, disadvantages, and challenges of
each. You should also familiarize
yourself with the advantages and disadvantages of different types of media.For each of the following situations below,
give a recommendation for A) which one or two of the five main promotional
strategies should the company emphasize, and B) one or two types of media
should the company emphasize in their promotions, and C) at least one reference
from the background materials in support of your recommendations. Your paper should be four to five pages in
length:1.A company has developed some advanced new
animation software for use in making professional quality animated television
shows and movies. This companys
customers will be small in number overall the major movie and television
studios, a few independent studios, and some of the larger animation schools.2.A new toy has come out shortly before
Christmas which is based on a popular TV show for kids. The producer of the toy is hoping for big
sales during the holiday season, as Christmas is when they make most of their
profits for the year. But due to
licensing issues they had faced delays in releasing the product and only have a
short time before Christmas to get the word out about their new toy.3.A major food manufacturer is planning to
come out with a brand new fiber drink designed to promote colon and intestinal
health. The target market is senior
citizens.4.You are running a small airline that
connects a few regional cities. Your
sales are generally high which indicates that there is a strong market for
flights that connect these cities.
However, your research department has found that you have a low rate of
repeat customers compared to similar airlines.Assignment ExpectationsAnswer the assignment questions directly.Stay focused on the precise assignment
questions, don’t go off on tangents or devote a lot of space to summarizing
general background materials.Make sure to use reliable and credible
sources as your references. Articles published in established newspapers or
business journals/magazines are preferred.
If you find articles on the internet, make sure it is from a credible
source.Reference your sources of information with
both a bibliography and in-text citations. See the Student Guide to Writing a
High-Quality Academic Paper, including pages 13-14 on in-text citations.
Another resource is the Writing Style Guide, which is found under My
Resources in the TLC portal.Promotion MKT 301 SLPContinue to do research on the company you
wrote about for Modules 1 and 2. Now focus your research on this companys
promotion and communications strategy. Find out as much as you can about the
companys promotion mix.Before starting on your paper make sure you
are familiar with the five main aspects of the promotion mix advertising,
public relations, personal selling, sales promotion, and direct marketing.
Review all of the background materials regarding these five aspects. When you
have finished researching your companys promotion strategies and thoroughly
reviewed the main promotion strategies covered in the background readings,
write a two to three page paper addressing the following questions:1.What kind of advertising campaigns is
this company currently engaged in? What kind of media do they advertise in, for
example television, the internet, etc.?2.What kind of public relations efforts
does this company engage in?3.Does this company ever use sales
promotions such as coupons, giving away free samples, etc.?4.Does this company use personal selling at
all? If so, did you ever deal with one of this companys salespersons when you
purchased their product?5.Does this company use direct marketing?
For example, do they send out emails to customers? Or use telemarketing?SLP Assignment ExpectationsAnswer the assignment questions directly.Stay focused on the precise assignment
questions, don’t go off on tangents or devote a lot of space to summarizing
general background materials.Make sure to use reliable and credible
sources as your references. Articles published in established newspapers or
business journals/magazines are preferred. If you find articles on the
internet, make sure it is from a credible source.Reference your sources of information with
both a bibliography and in-text citations. See the Student Guide to Writing a
High-Quality Academic Paper, including pages 13-14 on in-text citations.
Another resource is the Writing Style Guide, which is found under My
Resources in the TLC portal.

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