14 Aug Over time, men have become more concerned about their appearance, leading to a r
Over time, men have become more concerned about their appearance, leading to a rise in the number of menâs grooming products. Over the past decade, the media paid a lot of attention to so-called âmetrosexuals,â heterosexual males who are very interested in fashion, home design, gourmet cooking, and personal care products. How widespread is this phenomenon? Do you see men in your age group focusing on these interests? Should marketers change their strategies and shift their views on male sex roles today? When responding to your classmates, consider specific marketing strategies and how these strategies need to change.
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