14 Aug Week 1 discussion Marketing Strategy and the Five Ps of Marketing” Please respo

Week 1 discussion

Marketing Strategy and the Five Ps of
Marketing” Please respond to the following:

* From the e-Activity, compare the
marketing strategies of Nike and Adidas, and explain which company had the
winning strategy. Provide a rationale for your response.

* From the simulation, discuss the
manner in which each of the 5 Ps is related to customer relationship
management. Support your point of view with examples of such relationships.

Week 2 discussions
“Marketing Objectives and Ethics
in Marketing” Please respond to the following:

* From the simulation, examine the
marketing objectives of a company of your choice and discuss how its strategies
are aligned to the objectives.

* From the e-Activity, discuss the
primary reasons why firms that focus on fairness to stakeholders are more
likely to be seen as ethical than those that do not. Explain the fundamental
reasons why it is important to include marketing ethics at all stages of the
marketing process.

Week 3 discussion

“Segmentatio and Consumer and
Business Buying Behavior” Please respond to the following:

* From the simulation, determine one
(1) segmentation variable by which you will collect research data for a product
that you wish to market and sell online. Include all of the factors and
characteristics you will consider under the selected variable. Provide a
rationale for the selection of the variable, and the related factors and
characteristics.

Describe your experience of buying at
least two (2) consumer products which you thought were targeted specifically to
meet your needs. Discuss the segmentation strategy that the companies that make
the chosen products used in order to sell them.

Week 4 discussn

“Business Markets and Global
Marketing” Please respond to the following:

* From the simulation, explain the
key factors that you need to consider while selling to organizations, and
determine whether it is easier to sell to individual consumers. Provide a
rationale for your response.

ANMCorp is a popular automobile
company in the U.S. with many well-recognized brands. The company now plans to
market its flagship product, a convertible luxury sedan, in Singapore. Imagine
that you have been asked to assist ANMCorps marketing team in devising a
marketing strategy for its new move. Determine the key global factors ANMCorp
will need to consider for a successful launch of the product in Singapore.
Provide a rationale for your response.

Week 5 disccunn

“Market Penetration and
Branding” Please respond to the following:

* From the simulation, differentiate
sales promotion activities from loyalty programs, and explain which of the two
(2) is more effective. Justify your response.

Assume that you have been given the
task of developing the branding strategy for Achilles new casual shoes for
children. Select a brand name for the new product, and determine the branding
strategy that you would use for this product.
Week 1 discussionMarketing Strategy and the Five Ps of
Marketing” Please respond to the following:
* From the e-Activity, compare the
marketing strategies of Nike and Adidas, and explain which company had the
winning strategy. Provide a rationale for your response.
* From the simulation, discuss the
manner in which each of the 5 Ps is related to customer relationship
management. Support your point of view with examples of such relationships.Week 2 discussions”Marketing Objectives and Ethics
in Marketing” Please respond to the following:
* From the simulation, examine the
marketing objectives of a company of your choice and discuss how its strategies
are aligned to the objectives.
* From the e-Activity, discuss the
primary reasons why firms that focus on fairness to stakeholders are more
likely to be seen as ethical than those that do not. Explain the fundamental
reasons why it is important to include marketing ethics at all stages of the
marketing process. Week 3 discussion”Segmentatio and Consumer and
Business Buying Behavior” Please respond to the following:
* From the simulation, determine one
(1) segmentation variable by which you will collect research data for a product
that you wish to market and sell online. Include all of the factors and
characteristics you will consider under the selected variable. Provide a
rationale for the selection of the variable, and the related factors and
characteristics.
Describe your experience of buying at
least two (2) consumer products which you thought were targeted specifically to
meet your needs. Discuss the segmentation strategy that the companies that make
the chosen products used in order to sell them.Week 4 discussn”Business Markets and Global
Marketing” Please respond to the following:
* From the simulation, explain the
key factors that you need to consider while selling to organizations, and
determine whether it is easier to sell to individual consumers. Provide a
rationale for your response.
ANMCorp is a popular automobile
company in the U.S. with many well-recognized brands. The company now plans to
market its flagship product, a convertible luxury sedan, in Singapore. Imagine
that you have been asked to assist ANMCorps marketing team in devising a
marketing strategy for its new move. Determine the key global factors ANMCorp
will need to consider for a successful launch of the product in Singapore.
Provide a rationale for your response.Week 5 disccunn”Market Penetration and
Branding” Please respond to the following:
* From the simulation, differentiate
sales promotion activities from loyalty programs, and explain which of the two
(2) is more effective. Justify your response.
Assume that you have been given the
task of developing the branding strategy for Achilles new casual shoes for
children. Select a brand name for the new product, and determine the branding
strategy that you would use for this product.

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