14 Aug Think about, develop, and share your ideas on some key customer behavior and ma
Think about, develop, and share your ideas on some key customer behavior and market segmentation issues/questions related to the marketing of non-electric razor systems (i.e., handle and blade) and razor blades.Your overall posting goal is:- Describe the type of person who is likely to purchase one type of offering over another? and explain why this is true?- Describe the differences and/or similarities in the types of customers/segments attracted to a traditional brand of razor (e.g., Gillette) most often bought at a traditional retail outlet versus one of the newer brands (e.g., Dollar Shave Club, Harry’s, etc.) as well as disposable versus reusable razors most often bought via an online channel?Do not solely rely on your opinion or “gut reaction” here. Instead, you should be able to draw conclusions by viewing vendor websites, reading assigned articles, or perhaps even “interviewing” a male or two.Do not conduct a scientific study. Your thoughts should include mention of specific wants and needs that consumers have or benefits they seek and segmentation labels (e.g., demographic–such as age or non-demographic such as lifestyles or attitudes. Think about, develop, and share your ideas on some key customer behavior and market segmentation issues/questions related to the marketing of non-electric razor systems (i.e., handle and blade) and razor blades.Your overall posting goal is:- Describe the type of person who is likely to purchase one type of offering over another? and explain why this is true?- Describe the differences and/or similarities in the types of customers/segments attracted to a traditional brand of razor (e.g., Gillette) most often bought at a traditional retail outlet versus one of the newer brands (e.g., Dollar Shave Club, Harry’s, etc.) as well as disposable versus reusable razors most often bought via an online channel?Do not solely rely on your opinion or “gut reaction” here. Instead, you should be able to draw conclusions by viewing vendor websites, reading assigned articles, or perhaps even “interviewing” a male or two.Do not conduct a scientific study. Your thoughts should include mention of specific wants and needs that consumers have or benefits they seek and segmentation labels (e.g., demographic–such as age or non-demographic such as lifestyles or attitudes.
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