14 Aug Attached all 75 questionsQuestion 1(2 points) .gif” alt=”Question 1 unsaved”> W

Attached all 75 questionsQuestion 1(2 points)
.gif” alt=”Question 1 unsaved”>
Which of
the following is a primary disadvantage of viral marketing?
Question
1 options:

1)

The costs
of viral marketing are too high for most companies.

2)

The brand
associated with the viral message is usually forgotten.

3)

Marketers have little control over
who receives the viral message.

4)

Viral
messages are less likely to be viewed than other types of online
promotions.

5)

Viral
messages are blocked by most search engines.

Save
Question 2(2
points)
.gif” alt=”Question 2 unsaved”>
In CRM,
findings about customers discovered through ________ techniques often lead to
marketing opportunities.
Question
2 options:

1)

value
marketing

2)

data mining

3)

test
marketing

4)

neuromarketing

5)

serial
processing

Save
Question 3(2
points)
.gif” alt=”Question 3 unsaved”>
It is
most accurate to say that successful niche marketing relies on a firm’s
________ and its ________.
Question
3 options:

1)

marketing
strategy; services

2)

individual
relationships with customers; positioning

3)

superior
products; value network partners

4)

greater knowledge of customers’
needs; special reputation

5)

competitive
advantage in comparison to mass-market companies; affordable pricing

Save
Question 4(2 points)
.gif” alt=”Question 4 unsaved”>
Which of
the following is true of the U.S. age demographics?
Question
4 options:

1)

The
Millennial generation accounts for nearly half of all the discretionary
consumer spending in the U.S.

2)

The Generation Xers are the most
educated section of the population.

3)

The baby
boomers are the poorest segment of the population.

4)

The Generation
Xers form the largest segment of the population.

5)

The
Millennials are the most financially secure segment of the population.

Save
Question 5(2
points)
.gif” alt=”Question 5 unsaved”>
As a
result of the great success of corporate chains, many independent stores chose
to band together in one of two forms of contractual associations: a voluntary
chain or a(n) ________.
Question
5 options:

1)

factory
outlet

2)

retailer cooperative

3)

independent
off-price retailer

4)

warehouse
club

5)

value
retail center

Question 6(2 points)
.gif” alt=”Question 6 unsaved”>
Companies can build customer
relationships at many levels, depending on the nature of the target market.
Hence, a company with few customers and high margins is most likely to seek to
develop ________ with key customers.
Question 6 options:

1)

full partnerships

2)

basic
relationships

3)

selective
relationships

4)

categorical
partnerships

5)

community
relationships

Save
Question 7(2 points)
.gif” alt=”Question 7 unsaved”>
The Zavyr Corporation, a
manufacturer of electronics products, is planning to release a new product into
the market. They are hoping to tap into a new market of commercial tracking
devices. The product to be released, FindIt, is unlike previous tracking
devices in that it is virtually unnoticeable and cheap. But FindIt will
primarily only help to find objects lost within a living space, as it has a low
frequency detection range. Which of the following kinds of techniques would
suit the Zavyr Corporation for advertising FindIt?
Question 7 options:

1)

informative advertising

2)

reminder
advertising

3)

classified
advertising

4)

comparative
advertising

5)

personalized
advertising

Save
Question 8(2 points)
.gif” alt=”Question 8 unsaved”>
A company that allows consumers
to use monthly installment plans for buyers to pay for products is using the
promotional tool of ________.
Question 8 options:

1)

direct
marketing

2)

public
relations

3)

advertising

4)

personal
selling

5)

sales promotion

Save
Question 9(2 points)
.gif” alt=”Question 9 unsaved”>
Reseller markets involve
________.
Question 9 options:

1)

government
agencies that buy goods and services to produce public services

2)

individuals
who buy goods and services for personal consumption

3)

firms
that buy goods and services for further processing in their production
processes

4)

firms that buy goods and services
and then sell them at a profit

5)

firms
that buy intermediate goods and services for use in production of the final
product

Save
Question 10(2 points)
.gif” alt=”Question 10 unsaved”>
New-product development starts
with the step of ________.
Question 10 options:

1)

idea generation

2)

idea
screening

3)

concept
development

4)

concept
testing

5)

test
marketing

Question 11(2 points)
.gif” alt=”Question 11 unsaved”>
In selective distribution,
producers purposely limit the number of intermediaries handling their products.
Question 11 options:

1) True

2) False

Save
Question 12(2 points)
.gif” alt=”Question 12 unsaved”>
Physical distribution firms
that help the company stock and move goods from their points of origin to their
destinations are considered to be marketing intermediaries.
Question 12 options:

1) True

2) False

Save
Question 13(2 points)
.gif” alt=”Question 13 unsaved”>
Which statement is true
regarding social class in the United States?
Question 13 options:

1)

Social class
is determined primarily by income level.

2)

Lines
between social classes in the United States are fixed and rigid.

3)

Social
classes show distinct product preferences in clothing and automobiles.

4)

Wealth is
more critical than education level in measuring social class.

5)

People are relegated to a permanent
class layer in the United States.

Save
Question 14(2 points)
.gif” alt=”Question 14 unsaved”>
Marketers must be careful to
guard against stereotypes when using age and life-cycle segmentation.
Question 14 options:

1) True

2) False

Save
Question 15(2 points)
.gif” alt=”Question 15 unsaved”>
Which of the following is an
example of horizontal conflict in the distribution channel?
Question 15 options:

1)

a Nike
shoe dealer complaining that the shoes provided to the dealer are defective

2)

a Ford car dealer complaining that
another Ford dealer is overpricing customers for the same car model

3)

a FedEx
agent complaining that a DHL agent is cutting off its business

4)

a Walmart
executive complaining to a Pepsi executive for not replenishing stocks

5)

a Gucci
executive complaining to Gucci’s suppliers of delay in shipping
consignments

Save

Question 16(2 points)
.gif” alt=”Question 16 unsaved”>
Which of the following
exemplifies vertical conflicts that occur in a distribution channel?
Question 16 options:

1)

conflicts
that occur between same levels in the same channel

2)

conflicts that occur between
different levels of the same channel

3)

conflicts
that occur between same levels of different channels

4)

conflicts
that occur between a supplier and a producer

5)

conflicts
that occur between two suppliers over meeting the demands of a producer

Save
Question 17(2 points)
.gif” alt=”Question 17 unsaved”>
La Viva, a chain of clubs and
resorts, is known to be one of most preferred options for consumers seeking
hospitality of a good standard. La Viva follows a mission which stresses
long-term relationship building. It does not offer customers frequent price
discounts which do increase footfalls, but fail to add value to the company.
Which of the following statements, if true, strengthens the argument that La
Viva uses the relationship-building approach over the transaction-oriented
approach?
Question 17 options:

1)

The sales
force at La Viva is trained rigorously in the selling process that begins
with the step of prospecting and terminates with the step of
follow-through.

2)

The
consumer promotion activities at La Viva are centered around providing
customers with a free package during the off-season.

3)

The largest proportion of customers
coming to La Viva are holders of a “Lifetime with La Viva” card
or have been referred by satisfied customers.

4)

The
facilities for recreation at La Viva are not significantly greater than its
key competitor, Aurora clubs and resorts.

5)

The managers
at La Viva are suffering from a situation that reflects promotion clutter.

Save
Question 18(2 points)
.gif” alt=”Question 18 unsaved”>
________ is the process of
evaluating each market segment’s attractiveness and selecting one or more
segments to enter.
Question 18 options:

1)

Differentiation

2)

Mass
marketing

3)

Market targeting

4)

Market
segmentation

5)

Positioning

Save
Question 19(2 points)
.gif” alt=”Question 19 unsaved”>
Wantsare the form
human needs take as they are shaped by culture and individual personality.
Question 19 options:

1) True

2) False

Save
Question 20(2 points)
.gif” alt=”Question 20 unsaved”>
Penny Bank, a discount retail
chain, is highly competitive. When entering a new market, Penny Bank often cuts
prices so deeply that it sells below costs, effectively pushing smaller retail
stores with less purchasing power out of the market. Penny Bank is at risk of
being accused of ________.
Question 20 options:

1)

market
skimming

2)

price-fixing

3)

predatory pricing

4)

deceptive
pricing

5)

resale
price maintenance

Question 21(2 points)
.gif” alt=”Question 21 unsaved”>
Erica Jenson has a limited
budget for the market research she needs to conduct; however, the sample size
for her research is quite large. Which of the following methods of contact
would provide Erica with the most cost-effective way to reach a large sample of
potential customers?
Question 21 options:

1)

telephone surveys

2)

personal
interviews

3)

Internet
surveys

4)

mail
surveys

5)

focus
group interviews

Save
Question 22(2 points)
.gif” alt=”Question 22 unsaved”>
Jeff Barkins is a conscientious
marketing manager. Sometimes, Jeff and his staff are unclear what decisions to
make when faced with moral dilemmas. Jeff and other managers could create broad
guidelines that everyone in the organization must follow in the form of a
________.
Question 22 options:

1)

company
value statement

2)

company
mission statement

3)

company
vision statement

4)

corporate marketing ethics policy

5)

financial
statement

Save
Question 23(2 points)
.gif” alt=”Question 23 unsaved”>
When ProFem Inc. caters to
clothing, cosmetics, and toiletries markets for women, it is most likely using
which type of segmentation?
Question 23 options:

1)

age and
life-cycle

2)

gender

3)

behavior

4)

psychographic

5)

geographic

Save
Question 24(2 points)
.gif” alt=”Question 24 unsaved”>
Selecting particular segments
of a population of customers to serve is called ________.
Question 24 options:

1)

value
reengineering

2)

brand
synchronizing

3)

mass
customizing

4)

target marketing

5)

selective
administering

Save
Question 25(2 points)
.gif” alt=”Question 25 unsaved”>
During which stage of the
business buying process is a buyer most likely to conduct value analysis by
carefully studying components to determine if they can be redesigned,
standardized, or made less expensive?
Question 25 options:

1)

general
need recognition

2)

product specification

3)

proposal
solicitation

4)

order-routine
specification

5)

performance
review

Question 26(2 points)
.gif” alt=”Question 26 unsaved”>
Josie enjoys her work at
Futuristic Designs Inc. Her organization understands and anticipates customer
needs even better than customers themselves do and creates products and
services to meet existing and latent needs, now and in the future. Josie’s firm
practices ________ marketing.
Question 26 options:

1)

product
concept

2)

customer-driving

3)

societal

4)

donor

5)

production
concept

Save
Question 27(2 points)
.gif” alt=”Question 27 unsaved”>
Evans and Hills has developed a
new line of specialty teas positioned directly against its competitor, Milton
Brews. Evans and Hills has pitched its plan to recapture its lost market share
on this line of specialty teas and is seeking regular inputs from the test
marketing process. To facilitate this process, it is using BuyerScan, a
software that generates store-by-store, week-by-week reports on the actual
sales of tested products and the impact of in-store and in-home marketing
efforts. This scenario illustrates the ________.
Question 27 options:

1)

traditional
test marketing approach

2)

just-in-time
inventory tracking approach

3)

controlled test market approach

4)

simulated
test approach

5)

direct
commercialization approach

Save
Question 28(2 points)
.gif” alt=”Question 28 unsaved”>
The concept of ________ holds
that a company’s marketing should support the best long-run performance of the
marketing system.
Question 28 options:

1)

consumerism

2)

global marketing

3)

sustainable
marketing

4)

differential
marketing

5)

consumer-oriented
marketing

Save
Question 29(2 points)
.gif” alt=”Question 29 unsaved”>
A convenience store is most
likely to be ________.
Question 29 options:

1)

operating
in commercial centers away from residential hubs

2)

stocking
a narrow product line with deep assortment

3)

carrying a limited line of
high-turnover daily needs products

4)

charging
consumers significantly lower prices than retail stores

5)

providing
consumers full service in making purchase decisions

Save
Question 30(2 points)
.gif” alt=”Question 30 unsaved”>
Restrictive product standards
is an example of ________.
Question 30 options:

1)

tariffs

2)

excise

3)

quotas

4)

nontariff trade barriers

5)

exchange
controls

Question 31(2 points)
.gif” alt=”Question 31 unsaved”>
________ ventures consist of
one company collaborating with foreign investors to create a local business in
which they share possession and control.
Question 31 options:

1)

Licensing

2)

Direct
investment

3)

Contract
manufacturing

4)

Management
contracting

5)

Joint ownership

Save
Question 32(2 points)
.gif” alt=”Question 32 unsaved”>
Advertainment is an example of
a ________ advertising technique.
Question 32 options:

1)

surrogate

2)

public
service

3)

covert

4)

Madison & Vine

5)

social

Save
Question 33(2 points)
.gif” alt=”Question 33 unsaved”>
________ is an example of a
virtual world.
Question 33 options:

1)

Craigslist

2)

Facebook

3)

Napster

4)

Second Life

5)

MySpace

Save
Question 34(2 points)
.gif” alt=”Question 34 unsaved”>
Timberland employees get 40
hours paid leave each year to pursue volunteer projects. The company runs a
service day that hosts projects in 25 countries, and it supports a nonprofit
that brings young people into public service for a year. CEO Jeffrey Swartz
sees such service as a powerful differentiator for Timberland with its current
and potential customers. Timberland could be most accurately described as
practicing ________.
Question 34 options:

1)

consumerism

2)

environmental
sustainability

3)

sustainability
vision

4)

innovative
marketing

5)

sense-of-mission marketing

Save
Question 35(2 points)
.gif” alt=”Question 35 unsaved”>
In the logistics system,
minimum distribution costs imply ________.
Question 35 options:

1)

flexible
assortments

2)

larger shipping lots

3)

rapid
delivery

4)

large
inventories

5)

liberal returns
policies

Question 36(2 points)
.gif” alt=”Question 36 unsaved”>
McDonald’s, Subway, and Pizza
Hut are all examples of ________ organizations.
Question 36 options:

1)

voluntary

2)

retailer
cooperative

3)

franchise

4)

no-service

5)

corporate
chain

Save
Question 37(2 points)
.gif” alt=”Question 37 unsaved”>
In a SWOT analysis, ________
refer to external factors that the company may be able to exploit to its
advantage.
Question 37 options:

1)

strengths

2)

strategies

3)

weaknesses

4)

opportunities

5)

controls

Save
Question 38(2 points)
.gif” alt=”Question 38 unsaved”>
Newspapers, as a medium of
advertising, provide poor local market coverage.
Question 38 options:

1) True

2) False

Save
Question 39(2 points)
.gif” alt=”Question 39 unsaved”>
Several companies, some of them
operating through the Internet, offer “paycheck advances.” Consumers
are encouraged to take out a loan against a paycheck they expect to receive in
the near future. These short-term loans with high-interest rates, and high
penalties for late payments, are often marketed to consumers who do not have
traditional bank accounts. These companies could most easily be criticized for
which of the following?
Question 39 options:

1)

shoddy
products

2)

poorly serving disadvantaged
consumers

3)

high-pressure
selling

4)

high
advertising and promotion costs

5)

predatory
pricing

Save
Question 40(2 points)
.gif” alt=”Question 40 unsaved”>
In evaluating different market
segments, a firm must look at three factors: segment size and growth, segment
structural attractiveness, and company objectives and resources.
Question 40 options:

1) True

2) False

Question 41(2 points)
.gif” alt=”Question 41 unsaved”>
MTV targets the world’s
teenagers, who have similar needs and buying behaviors even though they are
located in different countries. This is called ________ segmentation.
Question 41 options:

1)

political
and legal

2)

cross-cultural

3)

cultural

4)

intermarket

5)

individual

Save
Question 42(2
points)
.gif” alt=”Question 42 unsaved”>
“All Needs” is a
convenience store that has recently begun to redesign and restock its stores to
offer a more upscale environment and products, such as house wines, special
types of cheese and fresh foods. “All Needs” has changed product mix
and positioning to become a ________.
Question 42 options:

1)

wholesaler
club

2)

designer
shop

3)

factory
outlet

4)

retailer
cooperative

5)

supercenter

Save
Question 43(2
points)
.gif” alt=”Question 43 unsaved”>
Crowbar Records used to sell
its music, in CDs, through a network of retail outlets, record stores, and
music dealers. After the advent of MP3 technology, it decided to shift from
using any of these agents and sell its music independently from the company’s
Web site, using personal mail, and other social networking techniques to inform
potential customers about upcoming music and promotions. Which of the following
types of marketing systems has Crowbar newly adopted?
Question 43 options:

1)

administered
vertical marketing system

2)

contractual
vertical marketing system

3)

horizontal
marketing system

4)

direct marketing channel

5)

vertical
marketing channel

Save
Question 44(2 points)
.gif” alt=”Question 44 unsaved”>
A company or store gains a(n)
________ by differentiating its products and delivering more value.
Question 44 options:

1)

competitive advantage

2)

positioning
advantage

3)

cost
advantage

4)

efficiency
advantage

5)

synergy

Save
Question 45(2
points)
.gif” alt=”Question 45 unsaved”>
The final step in the marketing
process is ________.
Question 45 options:

1)

capturing value from customers

2)

constructing
an integrated marketing program

3)

building
profitable relationships with the customers

4)

understanding
the marketplace

5)

designing
a customer-driven marketing strategy

Save
Attached all 75 questionsQuestion 1(2 points) .gif” alt=”Question 1 unsaved”>Which of
the following is a primary disadvantage of viral marketing?Question
1 options:1)The costs
of viral marketing are too high for most companies.2)The brand
associated with the viral message is usually forgotten.3)Marketers have little control over
who receives the viral message.4)Viral
messages are less likely to be viewed than other types of online
promotions.5)Viral
messages are blocked by most search engines.SaveQuestion 2(2
points) .gif” alt=”Question 2 unsaved”>In CRM,
findings about customers discovered through ________ techniques often lead to
marketing opportunities.Question
2 options:1)value
marketing2)data mining3)test
marketing4)neuromarketing5)serial
processingSaveQuestion 3(2
points) .gif” alt=”Question 3 unsaved”>It is
most accurate to say that successful niche marketing relies on a firm’s
________ and its ________.Question
3 options:1)marketing
strategy; services2)individual
relationships with customers; positioning3)superior
products; value network partners4)greater knowledge of customers’
needs; special reputation5)competitive
advantage in comparison to mass-market companies; affordable pricingSaveQuestion 4(2 points) .gif” alt=”Question 4 unsaved”>Which of
the following is true of the U.S. age demographics?Question
4 options:1)The
Millennial generation accounts for nearly half of all the discretionary
consumer spending in the U.S.2)The Generation Xers are the most
educated section of the population.3)The baby
boomers are the poorest segment of the population.4)The Generation
Xers form the largest segment of the population.5)The
Millennials are the most financially secure segment of the population.SaveQuestion 5(2
points) .gif” alt=”Question 5 unsaved”>As a
result of the great success of corporate chains, many independent stores chose
to band together in one of two forms of contractual associations: a voluntary
chain or a(n) ________.Question
5 options:1)factory
outlet2)retailer cooperative3)independent
off-price retailer4)warehouse
club5)value
retail center.gif” alt=”Question 6 unsaved”>Companies can build customer
relationships at many levels, depending on the nature of the target market.
Hence, a company with few customers and high margins is most likely to seek to
develop ________ with key customers.Question 6 options:1)full partnerships2)basic
relationships3)selective
relationships4)categorical
partnerships5)community
relationshipsSave.gif” alt=”Question 7 unsaved”>The Zavyr Corporation, a
manufacturer of electronics products, is planning to release a new product into
the market. They are hoping to tap into a new market of commercial tracking
devices. The product to be released, FindIt, is unlike previous tracking
devices in that it is virtually unnoticeable and cheap. But FindIt will
primarily only help to find objects lost within a living space, as it has a low
frequency detection range. Which of the following kinds of techniques would
suit the Zavyr Corporation for advertising FindIt?Question 7 options:1)informative advertising2)reminder
advertising3)classified
advertising4)comparative
advertising5)personalized
advertisingSave.gif” alt=”Question 8 unsaved”>A company that allows consumers
to use monthly installment plans for buyers to pay for products is using the
promotional tool of ________.Question 8 options:1)direct
marketing2)public
relations3)advertising4)personal
selling5)sales promotionSave.gif” alt=”Question 9 unsaved”>Reseller markets involve
________.Question 9 options:1)government
agencies that buy goods and services to produce public services2)individuals
who buy goods and services for personal consumption3)firms
that buy goods and services for further processing in their production
processes4)firms that buy goods and services
and then sell them at a profit5)firms
that buy intermediate goods and services for use in production of the final
productSave.gif” alt=”Question 10 unsaved”>New-product development starts
with the step of ________.Question 10 options:1)idea generation2)idea
screening3)concept
development4)concept
testing5)test
marketing.gif” alt=”Question 11 unsaved”>In selective distribution,
producers purposely limit the number of intermediaries handling their products.Question 11 options:1) True2) FalseSave.gif” alt=”Question 12 unsaved”>Physical distribution firms
that help the company stock and move goods from their points of origin to their
destinations are considered to be marketing intermediaries.Question 12 options:1) True2) FalseSave.gif” alt=”Question 13 unsaved”>Which statement is true
regarding social class in the United States?Question 13 options:1)Social class
is determined primarily by income level.2)Lines
between social classes in the United States are fixed and rigid.3)Social
classes show distinct product preferences in clothing and automobiles.4)Wealth is
more critical than education level in measuring social class.5)People are relegated to a permanent
class layer in the United States.Save.gif” alt=”Question 14 unsaved”>Marketers must be careful to
guard against stereotypes when using age and life-cycle segmentation.Question 14 options:1) True2) FalseSave.gif” alt=”Question 15 unsaved”>Which of the following is an
example of horizontal conflict in the distribution channel?Question 15 options:1)a Nike
shoe dealer complaining that the shoes provided to the dealer are defective2)a Ford car dealer complaining that
another Ford dealer is overpricing customers for the same car model3)a FedEx
agent complaining that a DHL agent is cutting off its business4)a Walmart
executive complaining to a Pepsi executive for not replenishing stocks5)a Gucci
executive complaining to Gucci’s suppliers of delay in shipping
consignmentsSave.gif” alt=”Question 16 unsaved”>Which of the following
exemplifies vertical conflicts that occur in a distribution channel?Question 16 options:1)conflicts
that occur between same levels in the same channel2)conflicts that occur between
different levels of the same channel3)conflicts
that occur between same levels of different channels4)conflicts
that occur between a supplier and a producer5)conflicts
that occur between two suppliers over meeting the demands of a producerSave.gif” alt=”Question 17 unsaved”>La Viva, a chain of clubs and
resorts, is known to be one of most preferred options for consumers seeking
hospitality of a good standard. La Viva follows a mission which stresses
long-term relationship building. It does not offer customers frequent price
discounts which do increase footfalls, but fail to add value to the company.
Which of the following statements, if true, strengthens the argument that La
Viva uses the relationship-building approach over the transaction-oriented
approach?Question 17 options:1)The sales
force at La Viva is trained rigorously in the selling process that begins
with the step of prospecting and terminates with the step of
follow-through.2)The
consumer promotion activities at La Viva are centered around providing
customers with a free package during the off-season.3)The largest proportion of customers
coming to La Viva are holders of a “Lifetime with La Viva” card
or have been referred by satisfied customers.4)The
facilities for recreation at La Viva are not significantly greater than its
key competitor, Aurora clubs and resorts.5)The managers
at La Viva are suffering from a situation that reflects promotion clutter.Save.gif” alt=”Question 18 unsaved”>________ is the process of
evaluating each market segment’s attractiveness and selecting one or more
segments to enter.Question 18 options:1)Differentiation2)Mass
marketing3)Market targeting4)Market
segmentation5)PositioningSave.gif” alt=”Question 19 unsaved”>Wantsare the form
human needs take as they are shaped by culture and individual personality.Question 19 options:1) True2) FalseSave.gif” alt=”Question 20 unsaved”>Penny Bank, a discount retail
chain, is highly competitive. When entering a new market, Penny Bank often cuts
prices so deeply that it sells below costs, effectively pushing smaller retail
stores with less purchasing power out of the market. Penny Bank is at risk of
being accused of ________.Question 20 options:1)market
skimming2)price-fixing3)predatory pricing4)deceptive
pricing5)resale
price maintenance.gif” alt=”Question 21 unsaved”>Erica Jenson has a limited
budget for the market research she needs to conduct; however, the sample size
for her research is quite large. Which of the following methods of contact
would provide Erica with the most cost-effective way to reach a large sample of
potential customers?Question 21 options:1)telephone surveys2)personal
interviews3)Internet
surveys4)mail
surveys5)focus
group interviewsSave.gif” alt=”Question 22 unsaved”>Jeff Barkins is a conscientious
marketing manager. Sometimes, Jeff and his staff are unclear what decisions to
make when faced with moral dilemmas. Jeff and other managers could create broad
guidelines that everyone in the organization must follow in the form of a
________.Question 22 options:1)company
value statement2)company
mission statement3)company
vision statement4)corporate marketing ethics policy5)financial
statementSave.gif” alt=”Question 23 unsaved”>When ProFem Inc. caters to
clothing, cosmetics, and toiletries markets for women, it is most likely using
which type of segmentation?Question 23 options:1)age and
life-cycle2)gender3)behavior4)psychographic5)geographicSave.gif” alt=”Question 24 unsaved”>Selecting particular segments
of a population of customers to serve is called ________.Question 24 options:1)value
reengineering2)brand
synchronizing3)mass
customizing4)target marketing5)selective
administeringSave.gif” alt=”Question 25 unsaved”>During which stage of the
business buying process is a buyer most likely to conduct value analysis by
carefully studying components to determine if they can be redesigned,
standardized, or made less expensive?Question 25 options:1)general
need recognition2)product specification3)proposal
solicitation4)order-routine
specification5)performance
review.gif” alt=”Question 26 unsaved”>Josie enjoys her work at
Futuristic Designs Inc. Her organization understands and anticipates customer
needs even better than customers themselves do and creates products and
services to meet existing and latent needs, now and in the future. Josie’s firm
practices ________ marketing.Question 26 options:1)product
concept2)customer-driving3)societal4)donor5)production
conceptSave.gif” alt=”Question 27 unsaved”>Evans and Hills has developed a
new line of specialty teas positioned directly against its competitor, Milton
Brews. Evans and Hills has pitched its plan to recapture its lost market share
on this line of specialty teas and is seeking regular inputs from the test
marketing process. To facilitate this process, it is using BuyerScan, a
software that generates store-by-store, week-by-week reports on the actual
sales of tested products and the impact of in-store and in-home marketing
efforts. This scenario illustrates the ________.Question 27 options:1)traditional
test marketing approach2)just-in-time
inventory tracking approach3)controlled test market approach4)simulated
test approach5)direct
commercialization approachSave.gif” alt=”Question 28 unsaved”>The concept of ________ holds
that a company’s marketing should support the best long-run performance of the
marketing system.Question 28 options:1)consumerism2)global marketing3)sustainable
marketing4)differential
marketing5)consumer-oriented
marketingSave.gif” alt=”Question 29 unsaved”>A convenience store is most
likely to be ________.Question 29 options:1)operating
in commercial centers away from residential hubs2)stocking
a narrow product line with deep assortment3)carrying a limited line of
high-turnover daily needs products4)charging
consumers significantly lower prices than retail stores5)providing
consumers full service in making purchase decisionsSave.gif” alt=”Question 30 unsaved”>Restrictive product standards
is an example of ________.Question 30 options:1)tariffs2)excise3)quotas4)nontariff trade barriers5)exchange
controls.gif” alt=”Question 31 unsaved”>________ ventures consist of
one company collaborating with foreign investors to create a local business in
which they share possession and control.Question 31 options:1)Licensing2)Direct
investment3)Contract
manufacturing4)Management
contracting5)Joint ownershipSave.gif” alt=”Question 32 unsaved”>Advertainment is an example of
a ________ advertising technique.Question 32 options:1)surrogate2)public
service3)covert4)Madison & Vine5)socialSave.gif” alt=”Question 33 unsaved”>________ is an example of a
virtual world.Question 33 options:1)Craigslist2)Facebook3)Napster4)Second Life5)MySpaceSave.gif” alt=”Question 34 unsaved”>Timberland employees get 40
hours paid leave each year to pursue volunteer projects. The company runs a
service day that hosts projects in 25 countries, and it supports a nonprofit
that brings young people into public service for a year. CEO Jeffrey Swartz
sees such service as a powerful differentiator for Timberland with its current
and potential customers. Timberland could be most accurately described as
practicing ________.Question 34 options:1)consumerism2)environmental
sustainability3)sustainability
vision4)innovative
marketing5)sense-of-mission marketingSave.gif” alt=”Question 35 unsaved”>In the logistics system,
minimum distribution costs imply ________.Question 35 options:1)flexible
assortments2)larger shipping lots3)rapid
delivery4)large
inventories5)liberal returns
policies.gif” alt=”Question 36 unsaved”>McDonald’s, Subway, and Pizza
Hut are all examples of ________ organizations.Question 36 options:1)voluntary2)retailer
cooperative3)franchise4)no-service5)corporate
chainSave.gif” alt=”Question 37 unsaved”>In a SWOT analysis, ________
refer to external factors that the company may be able to exploit to its
advantage.Question 37 options:1)strengths2)strategies3)weaknesses4)opportunities5)controlsSave.gif” alt=”Question 38 unsaved”>Newspapers, as a medium of
advertising, provide poor local market coverage.Question 38 options:1) True2) FalseSave.gif” alt=”Question 39 unsaved”>Several companies, some of them
operating through the Internet, offer “paycheck advances.” Consumers
are encouraged to take out a loan against a paycheck they expect to receive in
the near future. These short-term loans with high-interest rates, and high
penalties for late payments, are often marketed to consumers who do not have
traditional bank accounts. These companies could most easily be criticized for
which of the following?Question 39 options:1)shoddy
products2)poorly serving disadvantaged
consumers3)high-pressure
selling4)high
advertising and promotion costs5)predatory
pricingSave.gif” alt=”Question 40 unsaved”>In evaluating different market
segments, a firm must look at three factors: segment size and growth, segment
structural attractiveness, and company objectives and resources.Question 40 options:1) True2) FalseQuestion 41(2 points) .gif” alt=”Question 41 unsaved”>MTV targets the world’s
teenagers, who have similar needs and buying behaviors even though they are
located in different countries. This is called ________ segmentation.Question 41 options:1)political
and legal2)cross-cultural3)cultural4)intermarket5)individualSaveQuestion 42(2
points) .gif” alt=”Question 42 unsaved”>”All Needs” is a
convenience store that has recently begun to redesign and restock its stores to
offer a more upscale environment and products, such as house wines, special
types of cheese and fresh foods. “All Needs” has changed product mix
and positioning to become a ________.Question 42 options:1)wholesaler
club2)designer
shop3)factory
outlet4)retailer
cooperative5)supercenterSaveQuestion 43(2
points) .gif” alt=”Question 43 unsaved”>Crowbar Records used to sell
its music, in CDs, through a network of retail outlets, record stores, and
music dealers. After the advent of MP3 technology, it decided to shift from
using any of these agents and sell its music independently from the company’s
Web site, using personal mail, and other social networking techniques to inform
potential customers about upcoming music and promotions. Which of the following
types of marketing systems has Crowbar newly adopted?Question 43 options:1)administered
vertical marketing system2)contractual
vertical marketing system3)horizontal
marketing system4)direct marketing channel5)vertical
marketing channelSaveQuestion 44(2 points) .gif” alt=”Question 44 unsaved”>A company or store gains a(n)
________ by differentiating its products and delivering more value.Question 44 options:1)competitive advantage2)positioning
advantage3)cost
advantage4)efficiency
advantage5)synergySaveQuestion 45(2
points) .gif” alt=”Question 45 unsaved”>The final step in the marketing
process is ________.Question 45 options:1)capturing value from customers2)constructing
an integrated marketing program3)building
profitable relationships with the customers4)understanding
the marketplace5)designing
a customer-driven marketing strategySave

Our website has a team of professional writers who can help you write any of your homework. They will write your papers from scratch. We also have a team of editors just to make sure all papers are of HIGH QUALITY & PLAGIARISM FREE. To make an Order you only need to click Ask A Question and we will direct you to our Order Page at WriteDemy. Then fill Our Order Form with all your assignment instructions. Select your deadline and pay for your paper. You will get it few hours before your set deadline.