14 Aug Week 5 Discussion 1 “Plan for the Future” Please respond to the following: Crea

Week 5 Discussion 1
“Plan for the Future” Please
respond to the following:
Create your own working definition for
advertising creativity and project what this activity will look like in the
next 20 years. Discuss what factors you considered that led to your
prediction(s). Evaluate the role of divergence over time. Read the comments of
students and comment on the perspective shared respectfully.
Assume you are an account planner for an
advertising company hired to lead advertising campaigns for any one of the
following product lines: baby clothing, beverages, home and garden products, or
jewelry. Determine what types of general and product-specific preplanning input
you might provide to your team. Then, suggest a selling proposition for the
product. You will need to provide fictitious details to create the selling
proposition.

Week 5 Discussion 2
“Is It Too Much? ” Please respond
to the following:
Select an ad featured in Chapter 9 of the
textbook. Identify the advertisement. Then, evaluate its appeal to the public
and whether such an advertisement can benefit from the exposure effect.
Determine what type of appeal is being targeted by this ad and its success at
accomplishing the goal.
Determine which function is the most
difficult to implement in the creative strategy process. Assess the
implications of what this means to advertising agency decision makers.

Week 6 Discussion 1
“Over Time ” Please respond to
the following:
Reflect upon the product category you
responded to in the Week 5 discussion (baby clothing, beverages, home and
garden products, or jewelry). Then, create a brief media plan for a product
from that category.
Formulate a trajectory that reflects the
development of the role of TV as an advertising medium. With the increased use
of DVR and Internet viewing of television programming, which allows viewers to
skip or reduce the amount of advertising viewers watch? Assess whether
traditional television advertising is an attractive media purchase for most
products.

Week 6 Discussion 2
“Turn or Click” Please respond to
the following:
Evaluate the Power of Print advertising
campaign run by the five major magazine publishers, presented in Chapter 12, to
promote the viability of magazines to potential advertisers. Determine the
significance of this effort and speculate what failure of this initiative can
mean to print media in the next decade.
Assume you are a consultant to a group of
small magazine companies. Develop a model that you would use to help you make
the decision as to whether a magazine should make its publications available
online. Determine the barriers or area of resistance you would need to be
prepared to address.Week 5 Discussion 1″Plan for the Future” Please
respond to the following:Create your own working definition for
advertising creativity and project what this activity will look like in the
next 20 years. Discuss what factors you considered that led to your
prediction(s). Evaluate the role of divergence over time. Read the comments of
students and comment on the perspective shared respectfully.Assume you are an account planner for an
advertising company hired to lead advertising campaigns for any one of the
following product lines: baby clothing, beverages, home and garden products, or
jewelry. Determine what types of general and product-specific preplanning input
you might provide to your team. Then, suggest a selling proposition for the
product. You will need to provide fictitious details to create the selling
proposition.Week 5 Discussion 2″Is It Too Much? ” Please respond
to the following:Select an ad featured in Chapter 9 of the
textbook. Identify the advertisement. Then, evaluate its appeal to the public
and whether such an advertisement can benefit from the exposure effect.
Determine what type of appeal is being targeted by this ad and its success at
accomplishing the goal.Determine which function is the most
difficult to implement in the creative strategy process. Assess the
implications of what this means to advertising agency decision makers.Week 6 Discussion 1″Over Time ” Please respond to
the following:Reflect upon the product category you
responded to in the Week 5 discussion (baby clothing, beverages, home and
garden products, or jewelry). Then, create a brief media plan for a product
from that category.Formulate a trajectory that reflects the
development of the role of TV as an advertising medium. With the increased use
of DVR and Internet viewing of television programming, which allows viewers to
skip or reduce the amount of advertising viewers watch? Assess whether
traditional television advertising is an attractive media purchase for most
products.Week 6 Discussion 2″Turn or Click” Please respond to
the following:Evaluate the Power of Print advertising
campaign run by the five major magazine publishers, presented in Chapter 12, to
promote the viability of magazines to potential advertisers. Determine the
significance of this effort and speculate what failure of this initiative can
mean to print media in the next decade.Assume you are a consultant to a group of
small magazine companies. Develop a model that you would use to help you make
the decision as to whether a magazine should make its publications available
online. Determine the barriers or area of resistance you would need to be
prepared to address.

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