14 Aug Sales and Marketing Plan: Topic: The business that will be created is a Hydratio

Sales and Marketing Plan: Topic: The business that will be created is a Hydration Therapy clinic for treating hangovers. IV hydration using a medical grade solution combined with essential vitamins and other necessary medications for headache and nausea has been shown to be an effective method for reducing recovery time from an alcohol induced hangover. Similar services currently exist in large cities, such as Las Vegas, New York, and Chicago, but this hydration therapy business will expand to provide more specialized treatment and a level of service that is more convenient, affordable, and accessible in metropolitan areas that do not currently offer this type of service. The target audience is adults (over 21) in larger cities that are known for more upscale drinking establishments in which clients have a higher disposable income to support this type of service. The service could also be marketed to groups with pre-registered appointments, such as bachelor and bachelorette parties. Several business formats, such as walk-in clinic, home visits, or mobile units, provide multiple opportunities for creating a highly profitable business that can be suited to the area being serviced.Mission Statement: If last night was a blur, the rest of your day doesnt have to be too. Feeling refreshed after a night on the town is what we do best.Instructions: When a business professional reads this paper, he or she will have a clear understanding of your marketing strategy. If your business idea does not lend itself to a thorough discussion of all of the following elements, select another business idea or another topic. Points cannot be earned if mastery is not demonstrated. Instructors will use this rubric to assign a grade for the Sales and Marketing papers.Potential Points and Must includeIntroduction:Briefly describe the business, product, or service for this Sales & Marketing Plan = 5 pointsMarketing Message: Does the paper include a clear marketing message? = 5 points Is the marketing message effectively communicated in a sample advertisement or brochure?10 pointsMarketing Strategy:Is the marketing strategy reasonable for the industry? Is it clearly presented? = 15 pointsAre the communication vehicles clearly presented and reasonable?= 10 pointsMarketing schedule in table format= 15 pointsMarketing budget in table format = 15 pointsInclude ads or brochures to demonstrate your advertising ideas.= 10 pointsResearch:Industry standards and best practices for sales projections are utilized where appropriate. If market standards are not used an alternative is recommended.= 10 pointsDetails are researched and assertions are supported.= 10 pointsEarn points for using at least five academic or business sources (deduct 2 points for four sources, 4 points for three sources and so forth.)= 10 pointsEditing and Formatting:Grammar and spelling= 10 pointsReadability and style (graduate level work)= 15 pointsLength: 510 pages including flowcharts, exhibits, and reference page.= 10 pointsTotal Points:150Sales and Marketing Plan: Topic: The business that will be created is a Hydration Therapy clinic for treating hangovers. IV hydration using a medical grade solution combined with essential vitamins and other necessary medications for headache and nausea has been shown to be an effective method for reducing recovery time from an alcohol induced hangover. Similar services currently exist in large cities, such as Las Vegas, New York, and Chicago, but this hydration therapy business will expand to provide more specialized treatment and a level of service that is more convenient, affordable, and accessible in metropolitan areas that do not currently offer this type of service. The target audience is adults (over 21) in larger cities that are known for more upscale drinking establishments in which clients have a higher disposable income to support this type of service. The service could also be marketed to groups with pre-registered appointments, such as bachelor and bachelorette parties. Several business formats, such as walk-in clinic, home visits, or mobile units, provide multiple opportunities for creating a highly profitable business that can be suited to the area being serviced.Mission Statement: If last night was a blur, the rest of your day doesnt have to be too. Feeling refreshed after a night on the town is what we do best.Instructions: When a business professional reads this paper, he or she will have a clear understanding of your marketing strategy. If your business idea does not lend itself to a thorough discussion of all of the following elements, select another business idea or another topic. Points cannot be earned if mastery is not demonstrated. Instructors will use this rubric to assign a grade for the Sales and Marketing papers.Potential Points and Must includeIntroduction:Briefly describe the business, product, or service for this Sales & Marketing Plan = 5 pointsMarketing Message: Does the paper include a clear marketing message? = 5 points Is the marketing message effectively communicated in a sample advertisement or brochure?10 pointsMarketing Strategy:Is the marketing strategy reasonable for the industry? Is it clearly presented? = 15 pointsAre the communication vehicles clearly presented and reasonable?= 10 pointsMarketing schedule in table format= 15 pointsMarketing budget in table format = 15 pointsInclude ads or brochures to demonstrate your advertising ideas.= 10 pointsResearch:Industry standards and best practices for sales projections are utilized where appropriate. If market standards are not used an alternative is recommended.= 10 pointsDetails are researched and assertions are supported.= 10 pointsEarn points for using at least five academic or business sources (deduct 2 points for four sources, 4 points for three sources and so forth.)= 10 pointsEditing and Formatting:Grammar and spelling= 10 pointsReadability and style (graduate level work)= 15 pointsLength: 510 pages including flowcharts, exhibits, and reference page.= 10 pointsTotal Points:150

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