14 Aug .jpg”>AssignmentDetailsandGradingRubric Assignment Title:Research Design C
.jpg”>AssignmentDetailsandGradingRubric
Assignment
Title:Research
Design Case Evaluation
The
development of deep critical thinking skills will be essential to your success
as a marketing researcher in the career marketplace. When you apply critical
thinking skills in the design of a study, its essential to maintain an open
mind by considering the following:
1) considering viewpoints
from different reliable sources
2) seeking and evaluating
evidence to help formulate the problem under study
3) determining what
information is factual or opinion based
4) using reasoning skills
and suppressing emotion
5) having the ability to
adapt to change
Directions for completing this
assignment:
In this
assignment, you will evaluate the Chestnut Ridge Country Club case study by
using your critical thinking skills. To successfully complete this assignment,
write a 2-3 page critical essay covering the following topics:
1. Formulate a research
problem.
2. Compare three basic types
of research design (exploratory, descriptive and casual)
3. Evaluate the use of
research design for each method
4. Determine appropriate
research design method to use in marketing research process
For additional requirements in
relation to this assignment, download the grading rubric below.
Directions for Submitting this
Assignment:
Review
the grading rubric below before beginning this activity. For additional help
with your writing and APA citation, please visit the Kaplan University Writing
Center. Compose your Assignment as a Microsoft Word document and save it it with your first name initial and last name
(Example: TAlex-MT355 Assignment-Unit
3.docx). Submit your file by
selecting the Unit 3: Assignment Dropbox by the end of Unit 3.
Grading
Rubric:
Percent
.gif”>Possible Score For This
Assignment: 100
Content, Focus, Use of Text/Outside
Sources (50%)
Formulate a research problem
Compare three basic types of research design
(exploratory, descriptive and casual)
Evaluate the use of research design for each method
Determine appropriate
research design method to use in marketing research process
Percent
Possible Points
15%
6
15%
6
15%
6
15%
6
60%
24
7.5%
3
7.5%
3
7.5%
3
7.5%
3
30%
12
Analysis and
Critical Thinking (30%)Analyzes
in addition to providing facts Analysis is well thought out
Flow of answers is logical
.gif”>Considers different
positions on the issues
10%
4
100%
40
0
Title slide and Reference slide
Gross Assignment
Score:
Less: Late Penalty(Per Policy).jpg”>AssignmentDetailsandGradingRubricAssignment
Title:Research
Design Case EvaluationThe
development of deep critical thinking skills will be essential to your success
as a marketing researcher in the career marketplace. When you apply critical
thinking skills in the design of a study, its essential to maintain an open
mind by considering the following:1) considering viewpoints
from different reliable sources2) seeking and evaluating
evidence to help formulate the problem under study3) determining what
information is factual or opinion based4) using reasoning skills
and suppressing emotion5) having the ability to
adapt to changeDirections for completing this
assignment:In this
assignment, you will evaluate the Chestnut Ridge Country Club case study by
using your critical thinking skills. To successfully complete this assignment,
write a 2-3 page critical essay covering the following topics:1. Formulate a research
problem.2. Compare three basic types
of research design (exploratory, descriptive and casual)3. Evaluate the use of
research design for each method4. Determine appropriate
research design method to use in marketing research processFor additional requirements in
relation to this assignment, download the grading rubric below.Directions for Submitting this
Assignment:Review
the grading rubric below before beginning this activity. For additional help
with your writing and APA citation, please visit the Kaplan University Writing
Center. Compose your Assignment as a Microsoft Word document and save it it with your first name initial and last name
(Example: TAlex-MT355 Assignment-Unit3.docx). Submit your file by
selecting the Unit 3: Assignment Dropbox by the end of Unit 3.Grading
Rubric:Percent.gif”>Possible Score For ThisAssignment: 100Content, Focus, Use of Text/OutsideSources (50%)Formulate a research problemCompare three basic types of research design(exploratory, descriptive and casual)Evaluate the use of research design for each methodDetermine appropriate
research design method to use in marketing research processPercentPossible Points
15%615%615%615%660%247.5%37.5%37.5%37.5%330%12Flow of answers is logical.gif”>Considers different
positions on the issues
10%4100%400Gross AssignmentScore:Less: Late Penalty(Per Policy)
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