14 Aug Unit4 [MT355:Marketing Research] .gif”>AssignmentDetailsandGradingRubric .jpg

Unit4 [MT355:Marketing
Research]

.gif”>AssignmentDetailsandGradingRubric .jpg”>

Assignment Title: External Secondary Research

Conducting
external secondary research can help support the need for a study when
addressing a management problem identified for a marketing research proposal.
In this assignment, you will demonstrate your ability to conduct secondary
research to inform a proposal for a new product idea.

In this
assignment, you will engage in the development of the following professional
competencies: Understands how to approach unstructured problems

Scenario:

As a
marketing researcher working for the McDonalds Corporation, you are tasked
with performing secondary marketing research to inform a brief proposal that
introduces a new product concept that can be added to the menu. Preparation for
executing this task will mean that you conduct secondary marketing research to
learn the types of food that McDonalds does and does not carry.

Do some
brainstorming. Given your knowledge of what McDonalds currently offers and
your knowledge of other foods that they COULD be carrying, think up two or
three possible products that you believe would be a possible good addition to
the McDonalds menu. Yes, this may mean you have to go to a McDonalds and do
some on-site research- possibly even sampling the menu items. See- not all
exploratory research is drudgery!

Instructions for completing
this assignment

Write a 2-3 page persuasive essay in APA
Style format. Be sure to use complete sentences, and provide specific examples
when applicable. As with all material you submit, check for correct spelling,
grammar, punctuation, mechanics, and language usage.

In your essay, include the
following information:

A. Provide two or three initial
ideas for new products that McDonalds can include on the menu.

B. Find
two articles or other references in the library or the Internet from credible
sources that provide some information on whether the product might be
successful. For instance, if you decide that McDonalds should offer French
cuisine on their menu, you would try to find an article that provides
information on how US consumers have increased their consumption of French
cuisine over the past three years.

C. For
each article: Provide a brief explanation of how each supports one or all of
the possible products you have selected for candidates to be placed on
McDonalds current menu.

D.
Provide a very brief summary of the two articles you found. The summary should
be approximately one paragraph for each article.

Continued…

.gif”>Unit4 [MT355:Marketing
Research]

AssignmentDetailsandGradingRubric .jpg”>

E. Provide a reference list for
the articles you have found in APA format.

In the
past, many students have selected popular products that McDonalds does not
offer, but other restaurants successfully provide. This is an opportunity to
use your creativity, so think critically on what products may positively impact
the McDonalds menu of products to increase revenues and profitability. The
secondary research used in this assignment should support your new product
idea. Remember you are in the process of finding data that will convince a
hardened senior executive that your addition to the menu will be good for
McDonalds and their bottom line.

For additional requirements in
relation to this assignment, see the grading rubric below.

Directions for Submitting Your
Assignment

Review
the grading rubric below before beginning this activity. For additional help
with your writing and APA citation, please visit the Kaplan University Writing
Center. Compose your Assignment as a Microsoft Word document and save it with your first name initial and last name
(Example: TAlex-MT355 Assignment-Unit
4.docx). Submit your file by
selecting the Unit 4: Assignment Dropbox by the end of Unit 4.

.gif”>Unit4 [MT355:Marketing
Research]

Grading
Rubric:

Percent

.gif”>Possible Score For This
Assignment: 100

Content, Focus, Use of Text/Outside Sources (60%) Percent
Possible Points

20%

8

20%

8

20%

8

60%

24

Create 2-3 new product
ideas

Article 1 research support for product ideas

Article
2 research support for product ideas

7.5%

3

7.5%

3

7.5%

3

7.5%

3

30%

12

Analysis and
Critical Thinking (30%)Analyzes
in addition to providing facts Analysis is well thought out
Flow of answers is logical

.gif”>Considers different
positions on the issues

10%

4

100%

40

0

Title slide and Reference slide

Gross Assignment
Score:

Less: Late Penalty(Per Policy)Unit4 [MT355:Marketing
Research].gif”>AssignmentDetailsandGradingRubric .jpg”>Assignment Title: External Secondary ResearchConducting
external secondary research can help support the need for a study when
addressing a management problem identified for a marketing research proposal.
In this assignment, you will demonstrate your ability to conduct secondary
research to inform a proposal for a new product idea.In this
assignment, you will engage in the development of the following professional
competencies: Understands how to approach unstructured problemsScenario:As a
marketing researcher working for the McDonalds Corporation, you are tasked
with performing secondary marketing research to inform a brief proposal that
introduces a new product concept that can be added to the menu. Preparation for
executing this task will mean that you conduct secondary marketing research to
learn the types of food that McDonalds does and does not carry.Do some
brainstorming. Given your knowledge of what McDonalds currently offers and
your knowledge of other foods that they COULD be carrying, think up two or
three possible products that you believe would be a possible good addition to
the McDonalds menu. Yes, this may mean you have to go to a McDonalds and do
some on-site research- possibly even sampling the menu items. See- not all
exploratory research is drudgery!Instructions for completing
this assignmentWrite a 2-3 page persuasive essay in APA
Style format. Be sure to use complete sentences, and provide specific examples
when applicable. As with all material you submit, check for correct spelling,
grammar, punctuation, mechanics, and language usage.In your essay, include the
following information:A. Provide two or three initial
ideas for new products that McDonalds can include on the menu.B. Find
two articles or other references in the library or the Internet from credible
sources that provide some information on whether the product might be
successful. For instance, if you decide that McDonalds should offer French
cuisine on their menu, you would try to find an article that provides
information on how US consumers have increased their consumption of French
cuisine over the past three years.C. For
each article: Provide a brief explanation of how each supports one or all of
the possible products you have selected for candidates to be placed on
McDonalds current menu.D.
Provide a very brief summary of the two articles you found. The summary should
be approximately one paragraph for each article.Continued….gif”>Unit4 [MT355:Marketing
Research]AssignmentDetailsandGradingRubric .jpg”>E. Provide a reference list for
the articles you have found in APA format.In the
past, many students have selected popular products that McDonalds does not
offer, but other restaurants successfully provide. This is an opportunity to
use your creativity, so think critically on what products may positively impact
the McDonalds menu of products to increase revenues and profitability. The
secondary research used in this assignment should support your new product
idea. Remember you are in the process of finding data that will convince a
hardened senior executive that your addition to the menu will be good for
McDonalds and their bottom line.For additional requirements in
relation to this assignment, see the grading rubric below.Directions for Submitting Your
AssignmentReview
the grading rubric below before beginning this activity. For additional help
with your writing and APA citation, please visit the Kaplan University Writing
Center. Compose your Assignment as a Microsoft Word document and save it with your first name initial and last name
(Example: TAlex-MT355 Assignment-Unit4.docx). Submit your file by
selecting the Unit 4: Assignment Dropbox by the end of Unit 4..gif”>Unit4 [MT355:Marketing
Research]Grading
Rubric:Percent.gif”>Possible Score For ThisAssignment: 100Content, Focus, Use of Text/Outside Sources (60%) PercentPossible Points
20%820%820%860%24Article 1 research support for product ideasArticle
2 research support for product ideas
7.5%37.5%37.5%37.5%330%12Flow of answers is logical.gif”>Considers different
positions on the issues
10%4100%400Gross AssignmentScore:Less: Late Penalty(Per Policy)

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