14 Aug To correctly identify opportunities and threats to their product, marketing managers need to understand the marketing environment in which their products operate.
Week 3 ResearchGive an overview of the following distribution channels:Channel levels: Direct versus indirect distributionChannel organizations: Conventional, vertical, horizontal, and multichannel marketing systemsAnalyze your target market's needs, and explain what you know about your target market and what it wants from a channel of distribution.Determine which of...