14 Aug 1.Read the Sony case2.Read the associated resources on segmentation3.Develop a r

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1.Read the Sony case2.Read the associated resources on segmentation3.Develop a recommendation for Richard Lopez on the best segment for Sony to target in China.4.Write a positioning statement for the targeted segment.5.Your analysis should compare the different segmentation studies, evaluate the attractiveness of each segment (how...

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14 Aug New Belgium Brewery (B) (case file attached):Questions1.Rather than use focus gr

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New Belgium Brewery (B) (case file attached):Questions1.Rather than use focus groups to test its branding and messaging, New Belgium used insiders in thebike community and brewery friends who had a personal history and knowledge of the brand.Evaluate this decision. Should New Belgium have used the...

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14 Aug 1. What are the major environmental influences which impact on internationalmark

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1. What are the major environmental influences which impact on internationalmarketing? Show how they can affect international marketing strategies.2. Using examples, examine the reasons why marketing strategies fail in intentionalmarkets.3. How does the mindset of a proactive international marketer differ from a reactivemarketer? Fill the...

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14 Aug Braining NordstromAfter reading the article “Conservative Nordstrom to sell tr

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Braining NordstromAfter reading the article “Conservative Nordstrom to sell trendy Topshop fashions,” respond to the following:How does this partnership fit into Nordstrom’s current brand management strategy? Will it appeal to its target markets? How will it allow Nordstrom to differentiate itself from the competition?Is this...

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14 Aug The Case of the New Apple, Inc.Read this week’s required article: “What You Don’

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The Case of the New Apple, Inc.Read this week's required article: "What You Don't Know About Apple". (See attached document)In a 3-4 paper (not including the title and reference pages):Discuss if Apple will continue its path to be the frontrunner in revolutionizing the digital marketplace.Discuss...

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14 Aug Marketing SegmentationWhat are the different levels of market segmentation? Synt

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Marketing SegmentationWhat are the different levels of market segmentation? Synthesize the segmentation strategies that manufacturers of personal computers should implement to attract both the Gen Y and baby boomer generation to increase their purchases of computers. Are there some examples of companies that have already...

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14 Aug Deliverable length: 1 pageCourse Objective(s):•Explain the nature of intermedi

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Deliverable length: 1 pageCourse Objective(s):•Explain the nature of intermediaries in the Hospitality industry.AssignmentYou are employed by a large company in its event management offices. The company is planning an incentive trip to Mexico for its 25 top salespeople. You are in charge of choosing the...

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14 Aug You have just been named the director of casino operations on the cruise ship Ma

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You have just been named the director of casino operations on the cruise ship Manana. You are considering the current state of the casino’s operations:•The casino is the largest in the fleet by square feet.•The casino has the most slot machines of any member of...

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14 Aug A brief description of the company you selected, including its products or servi

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A brief description of the company you selected, including its products or services and the market or markets it serves.Describe two marketing strategies that firms can select for growing their market share domestically.Explain which of the two marketing strategies you selected should be adopted by...

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14 Aug AssignmentYou have just been hired as the new general manager of Golfino’s, an I

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AssignmentYou have just been hired as the new general manager of Golfino's, an Italian restaurant inside of the Wild Weeds Country Club in Mobile, Alabama. The owners of Golfino's lease the space from the country club. As the GM, your owners would like you to...

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