AssignmentYou have been hired as a hotel consultant for a real estate investment trust (REIT) in New Orleans. The REIT has just purchased a hotel on Bourbon Street in the French Quarter. The REIT has asked you to come up with different pricing strategies based...
AssignmentResearch a restaurant Web page of your choice, and find a menu to rewrite. After you have found the menu on the Web page, you will evaluate the menu and create a new menu for the restaurant. Be sure to explain what is wrong with...
AssignmentResearch two restaurant Web page of your choice, and find a menu to rewrite. After you have found the menu on the Web page, you will evaluate the menu and create a new menu for the restaurant. Be sure to explain what is wrong with...
Assignment 1: Green and Clean e-Marketing StrategyYou are the marketing director for a medium-sized organization (250-500 employees) called Green and Clean that specializes in making household cleaners that are environmentally friendly and nontoxic to both pets and humans. This company is lagging behind its competitors...
Attached you will find 3 items: The Spreadsheet, The Case Study and a Case Brief Template that is a helpful Framework. In addtion, below are case discussion questions that are useful to help prepare:Metabical: Pricing, Packaging, and Demand Forecasting for a New Weight Loss Drug1....
According to Starbucks Chairman Howard Schultz, "Consumers now commonly engage in a cultural audit of [product and service] providers. People want to know your value and ethics demonstrated by how you treat employees, the community in which you operate." Discuss the concept of social responsibility...
Final PaperDevelop a 12-14 page marketing plan (not including the title and reference pages, charts and/or graphs) for the Samsung Galaxy Phone. Marketing plan must:Analyze the specific marketplace situation in detail, including organizational strengths, weaknesses, environmental opportunities, and threats (SWOT analysis).Develop an organizational mission statement,...
Chapter 13 - Jet BlueInstructionsWhen low-cost carrier JetBlue Airways began operations in 1999, it promised customers cheapfares combined with exceptional service. JetBlue planes offer more legroom and all seats onJetBlue planes offer passengers 36-channel DIRECTTV® service on seat-back screens.For seven years, JetBlue, with a few...
This assignment is a Case Analysis of the Bank of America Case attached.The most important thing is to address all factors within Level IV of the Customer Value Funnel: Customers. Below are some of the questions that I have created to properly devise the solution...
Your Task Question One:[45 Marks]You have been appointed to be the Digital Marketing Communications Manager of a wellknown company. In this position, you have to work closely with the marketingcommunications team members in order to effectively design plans for a new companywebsite that can be...