14 Aug Review “perceptual mapping” located on the Week 2 ERR page.Review the example pe
Review "perceptual mapping" located on the Week 2 ERR page.Review the example perceptual map in Exhibit 4-14 in Ch. 4 of Basic Marketing.Select an industry with many competitors.Select two key variables that segment the competition.Complete a perceptual map that includes a minimum of 10 competitors...