Suppose you are opening a shoe manufacturing firm that is going to begin selling shoes tennis shoes, in Japan. Using the demographic breakdown of Japan, choose at least one (1) demographic that you will segment by and identify a minimum of two (2) target markets....
Using the Department of Defense as the organization, Please answer the following questions:1. What is your assessment of the state of research and data analysis in your organization? What would you recommend to further improve your organization's marketing research process and/or marketing information systems?2. In...
Read the Dell Computers case.Prepare a short (24 pages) case analysis. In your introductory paragraph, discuss the product. In your analysis, be sure to use at least five of the terms and concepts introduced in Chapter 3 of New Products Management. Your responses will be...
Identify one current struggling consumer product.Access the GCU Library business data bases. Research "rebranding strategy."In a paper of 750-1,000 words, present a rebranding strategy for the product identified.Your paper must include a new name, changes in packaging, the price point, product position, advertising strategy, a...
Promotion is one variable of the marketing mix. Sellers communicate information about their products and services in order to influence customersâ attitudes and behaviors.Select one industry from the list below, and conduct research about strategies that companies in the industry use to promote their products...
Rani Pharmaceuticals is the maker of several popular drugs used to treat high blood pressure and arthritis. Over time, the company has developed a positive relationship with many of the patients who use its medications through a quarterly newsletter that offers all the latest information...
Elements of a Marketing Plan Paper - Assessment Activity - Week2 - MKT/421 - eCampusWrite a 700- to 1,050-word paper using your company or one with which you are familiar (if you prefer, your facilitator can assign one to you). Answer the following questions for...
There are numerous types of healthcare organizations, from major hospitals to single-physician offices. Select one in your area and in a 1-2 page paper describe it: how it is organized, what products and services it offers, and what marketing activities you have observed. Be sure...
The upcoming demographic changes for the U.S. population calls for Hispanics to be the largest demographic segment in the U.S. by 2050. Assuming that this is true, either in small groups or individually, comment on how this demographic shift will change the segmentation in: a)...
Week 3 Key Concept ExerciseMaster in MarketingModule: Data driven Marketing research and analysisSubject The questionnaireQualitative and quantitative research methods both have their place and purpose. Sometimes they are mixed. Each has its own tools, methods and protocols that make it suitable and valuable for particular...