Submit a 3-4 page assessment for the final P (promotion) for Red Bull's product, in which you do the following:

• Evaluate the effectiveness of Red Bull’s brand ambassadors and their impact on the promotional strategy for the new coffee-flavored energy drink.
  • How do Red Bull’s brand ambassadors strengthen the company’s message and expand their target market?
• What ideas do you have to motivate, reward, and evaluate their brand ambassadors?
  • Are cash bonuses effective in motivating brand ambassadors?
• Describe the sales techniques and how they impact Red Bull’s marketing and sales plans. What suggestions do you have for potential improvements?
• Describe Red Bull’s sports marketing strategy.
  • How does the sponsorship of world-class extreme sports athletes and events help promote sales?
• Discuss Red Bull’s social media strategy and how it impacts marketing and sales plans.
  • How does the quantity and quality of social media content impact sales? Is video content important to Red Bull’s social media strategy?

In the assessment:

• Cite any sources you use.
• Be sure your assessment presents a focused purpose through strong organizational skills. Also, be sure to present evidence through strong paraphrasing/summarizing, appropriate tone, and sentence structure.