25 Apr Develop a PowerPoint presentation answering the assigned Chapter assignment. Your PowerPoint will be reviewed by your colleagues who will add com
Develop a PowerPoint presentation answering the assigned Chapter assignment. Your PowerPoint will be reviewed by your colleagues who will add comments and add to the conversation.
Answer the following questions:
Chapter 10
- What is the difference between the core product, the actual product, and the augmented product?
- What is a test market? What are some pros and cons of test markets?
Chapter 11
- Why is quality such an important product strategy objective? What are the dimensions of product quality? How has E-commerce affected the need for quality product objectives?
- What does it mean to license a product? What is co-branding?
Chapter 12
- What are intangibles? How do basic marketing concepts apply to the marketing of intangibles?
- Describe how the Internet is used to market services.
Chapter 13
- Explain the role of distribution channels.
- Explain intensive, selective, and exclusive forms of distribution.
Chapter 14
- Define the role of retailing. What is the role of retailing in today's world?
- What are some possible effects of B2C E-commerce on traditional retailing?
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