Public Relations (PR) and Public Advocacy Plan

1. Describe the organization’s current PR and public advocacy programs. Based on your organization review, evaluate the current status of its PR image with major stakeholders. Does it currently have a public advocacy program underway? If so, describe what it is and its effectiveness.
2. Develop at least five PR and/or public advocacy objectives for the organization and your rationale for the objectives.
3. Discuss briefly the individual strategies (press releases, events, public speaking, etc.) you will use to achieve the objectives listed above. Indicate which objective each strategy is meant to accomplish. Will you rely on internal or external resources for your PR activities?
4. Create an estimated PR/public advocacy budget and calendar that present your estimate of costs and implementation schedule.

Fundraising Plan
What is the basic purpose of your fundraising program—to meet operating costs, fund special projects or new services, or to acquire new capital assets? If there is more than one purpose, describe each. Describe your objectives and strategies for fundraising. How much money does your organization need to raise? Identify the sources of funds will you approach—individual donors, businesses, private or government grants, foundations, special events? Describe the amount you want to raise from each source and the marketing steps you plan to use for each one.

Create a fundraising budget and implementation calendar that include each funding source identified above.

Provide a target audience profile and size estimate for each funding source. Describe the internal structure and resources available for fundraising. Will one person be responsible for managing the campaign, or will a task force or committee be created? How will goals and schedules be established? Who will manage implementation of the campaign, keep track of progress towards goals, and provide accounting and other reports?

Present your ideas for developing strategic partnerships with corporations and local businesses. Identify at least two potential strategic partners for your organization. Using the “four pillars” approach or James Austin’s seven Cs of strategic collaboration, discuss how the partnership will benefit both participants. In what ways will the proposed partnerships help meet fundraising goals or otherwise contribute to the organization? Describe the marketing approach you will use to sell your organization to potential partners. 

Submission, APA, 5 pages

Present your ideas for developing strategic partnerships with corporations and local businesses. Identify at least two potential strategic partners for your organization. Using the “four pillars” approach or James Austin’s seven Cs of strategic collaboration, discuss how the partnership will benefit both participants. In what ways will the proposed partnerships help meet fundraising goals or otherwise contribute to the organization? Describe the marketing approach you will use to sell your organization to potential partners.S