Week 6 – Marketing Plan

In this final piece of the Course Project paper, you will develop a brief marketing plan for the product or service. In this section, the paper should do the following.

1. Identify the overall marketing goals.
2. Identify three to five specific marketing objectives (these should be specific, measurable, achievable, realistic, and have a time element).
3. Identify specific marketing strategies for achieving these objectives and goals, including
   1. Product strategies (what the product will look like);
   2. Distribution strategies (how you will distribute the product or service to the target market);
   3. Promotion strategies (how you will promote the product or service); and
   4. Pricing strategies (how you will price the product or service).
4. You should clearly articulate how its intended strategies satisfy the needs of the target market.

This assignment is due in Week 6 via a Word Document Submission.

Please Note:  All Submissions will use "TurnitIn" software to check for Similarity.  No Submission should exceed a 25% Similarity Score even with citations.  It is best to write in your own words what you have learned from your research vs. trying to paraphrase or copy/paste with quotations/citations. 

Remember that the Course Paper assignments will be compiled into the complete Course Project paper, due in Week 7.