26 Mar To prepare for this role, you need to conduct research on the company to understand its business model and customer base. Your goal is to develop strateg
o prepare for this role, you need to conduct research on the company to understand its business model and customer base. Your goal is to develop strategic recommendations that can help the company improve its market share or increase revenue. To do this, you will examine the company’s vision and long-term strategic goals and identify any obstacles that may prevent the company from reaching these goals.
Prompt
First, choose a Fortune Global 500 company from the following list.
- Sanofi S.A.
- Total SE
- Deutsche Bank AG
- Toyota Motor Corp.
- Randstad N.V.
- Comcast Corp.
- Airbus SE
- United Parcel Service Inc.
Use the Company & Industry Information section of the MBA Library Research Guide the company’s website, and other resources to learn more about your chosen company.
Then, write a journal to describe the background and basic business information related to the company. Specifically, you must address the following rubric criteria:
- Provide a brief company overview. Identify the company’s global headquarters and the primary products and services it offers.
- Describe the company’s customer base. Does the company primarily serve businesses or individuals? Explain how.
- Using events from the past year, identify at least one obstacle the company is currently facing or might face in the future that could impact its success.
- Explain how this obstacle might impact its revenue or market share.
What to Submit
Submit a 1page Word document using double spacing, 12-point Times New Roman font, and one-inch margins. Sources should be cited according to APA style. Consult the Shapiro Library APA Style Guide for more information on citations.
Module One Journal Guidelines and Rubric.html
MBA 540 Module One Journal Guidelines and Rubric
Scenario
You have been appointed as the Director of Strategic Planning for a Fortune Global 500 company of your choice. To prepare for this role, you need to conduct research on the company to understand its business model and customer base. Your goal is to develop strategic recommendations that can help the company improve its market share or increase revenue. To do this, you will examine the company’s vision and long-term strategic goals and identify any obstacles that may prevent the company from reaching these goals.
Prompt
First, choose a Fortune Global 500 company from the following list.
- Sanofi S.A.
- Total SE
- Deutsche Bank AG
- Toyota Motor Corp.
- Randstad N.V.
- Comcast Corp.
- Airbus SE
- United Parcel Service Inc.
Use the Company & Industry Information section of the MBA Library Research Guide the company’s website, and other resources to learn more about your chosen company.
Then, write a journal to describe the background and basic business information related to the company. Specifically, you must address the following rubric criteria:
- Provide a brief company overview. Identify the company’s global headquarters and the primary products and services it offers.
- Describe the company’s customer base. Does the company primarily serve businesses or individuals? Explain how.
- Using events from the past year, identify at least one obstacle the company is currently facing or might face in the future that could impact its success.
- Explain how this obstacle might impact its revenue or market share.
What to Submit
Submit a 1- to 2-page Word document using double spacing, 12-point Times New Roman font, and one-inch margins. Sources should be cited according to APA style. Consult the Shapiro Library APA Style Guide for more information on citations.
Module One Journal Rubric
| Criteria | Exemplary (100%) | Proficient (90%) | Needs Improvement (70%) | Not Evident (0%) | Value |
|---|---|---|---|---|---|
| Company Overview | Exceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative manner | Provides a clear, concise company overview that includes company’s global headquarters and primary products and services | Shows progress toward proficiency, but with errors or omissions; areas for improvement may include providing a brief overview or accurately identifying all the primary products and services | Does not attempt criterion | 20 |
| Customer Base | Exceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative manner | Describes the company’s customer base; explains how it primarily serves individuals or businesses | Shows progress toward proficiency, but with errors or omissions; areas for improvement may include describing the company’s base accurately, including whether it primarily serves businesses or individuals and how it serves them | Does not attempt criterion | 20 |
| Obstacle | Exceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative manner | Uses events from the past year purposefully to identify one credible obstacle the company is currently facing or might face in the future that could impact its success | Shows progress toward proficiency, but with errors or omissions; areas for improvement may include using relevant events from the past year to identify one credible obstacle that the company is currently facing or might face in the future | Does not attempt criterion | 15 |
| Impact on Revenue or Market Share | Exceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative manner | Explains clearly how the identified obstacle can impact the company’s revenue or market share | Shows progress toward proficiency, but with errors or omissions; areas for improvement may include providing details to show how the identified obstacle can impact the company’s revenue or market share | Does not attempt criterion | 25 |
| Articulation of Response | Exceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative manner | Clearly conveys meaning with correct grammar, sentence structure, and spelling, demonstrating an understanding of audience and purpose | Shows progress toward proficiency, but with errors in grammar, sentence structure, and spelling, negatively impacting readability | Submission has critical errors in grammar, sentence structure, and spelling, preventing understanding of ideas | 15 |
| Citations and Attributions | Uses citations for ideas requiring attribution, with few or no minor errors | Uses citations for ideas requiring attribution, with consistent minor errors | Uses citations for ideas requiring attribution, with major errors | Does not use citations for ideas requiring attribution | 5 |
| Total: | 100% |
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