MAR3817CBE Section 01CBE Search Engine Optimization and Mark (11 Weeks) – CBE Online Course – 2024 Spring Quarter

Deliverable 5 – List Posts Presentation

Deliverable 5 – List Posts Presentation

Assignment Content

1. Competency
   Describe the purpose of “list posts”.
   Student Success Criteria
   View the grading rubric for this deliverable by selecting the “This item is graded with a rubric” link, which is located in the Details & Information pane.
   Scenario
   The marketing company you work for has a new client in northern California, Paw Naturals. Paw Naturals has six locations in Northern California and is actively expanding. They offer in-house pet services as well as a large variety of products sold in stores and online. Their website is functional for sales but does not provide any engaging content. Beyond product descriptions, the only online content Paw Naturals offers is a monthly video on their YouTube channel in which the owners discuss new products.
   Your company has been hired to improve online marketing as they expand. One idea you had for working on content was to create list posts. You have read some SEO articles that have suggested list posts might help organically generate website traffic. It may also help with search engine rankings.
   Instructions
   Create a PowerPoint presentation to be presented to the Paw Naturals team. Your goal is to help them understand the value of content with online sales and branding. Your report should address the following:
   
   1. Explain what a list post is.
   2. Describe at least two ways in which a list post could provide value to an organization. Provide real-world examples in which a list post was used with a pet related company. Be sure to cite your source(s) in APA format.
   3. Identify at least two best practices to use when developing a list post and provide an explanation for each. Be sure to cite your source(s) in APA format.
   4. Create a sample list post for Paw Naturals' consideration. This does not need to be complete, but the concept should be clear.
   5. Explain how the sample list post would appeal to a specific target audience and why that could be an effective market to target.
   6. Include a cover slide and reference slide.
   7. Your PowerPoint presentation should be at least 8 slides in length, visually engaging, written with professional language using proper spelling and grammar, as well as include robust Speaker Notes.
      Resources
   • Library Databases:
   • Discovery: https://guides.rasmussen.edu/discovery
   • APA Guide
   • Visit the PowerPoint tab of the Business Writing Guide for help with speaker notes, citing your sources, and basic PowerPoint support.